Putting Social Media to Work For Your Business.

Who is Bright Beam Digital

• President and Founder

• Marlene Mullowney

• 10 Years in the Channel

• Have worked with over 500 IT Channel partners in Canada and US

• N-able, MSP, Datto

What do we do?

• Social Media Marketing for the IT Channel, MSPs

• Creation of social online accounts to day to day management of accounts

• Focus on sales enablement:

> Boost exposure and awareness

> Improve SEO

> HR recruitment

Where Do You Begin?

Why Social Media?

• Social Media Boosts Exposure

Helps You Stand Out in The Crowd

Positions You As Subject Matter Expert

Facilitates Trust

5 Steps to a Successful Social Media Marketing Strategy

Establish Your Goals and Objectives

Determine Target Customers and Prospects

Create or Improve Social Media Accounts

What’s Your One Thing?

Success Metrics

Why

• 3+ Million Businesses Have a LinkedIn Company Page

• 51% Of Companies Have acquired a B2B Customer through LinkedIn

• Create Awareness and Improve Reputation

• Thought Leadership

• Selling and Generating Leads

• Traffic Building

Why

• 90 percent of all B2B purchases are subjected to social influences

• 52% of B2B companies have acquired a customer through Facebook

• It can help streamline your communications program

• It can offer a personal brand connection

Why

• 85% of followers feel more connected with businesses after following them

• B2B marketers who use Twitter generate twice as many leads as those that do not

• Position Company As Thought Leader

• Give Your Brand Some Personality

• Check out Your Competition

• Drive Traffic to Your Site

Tricks of the Trade

• Export .csv list of Contacts from LinkedIn and import to Twitter.

• Call to Action Button on Facebook Business Page

• LinkedIn Connected

• Include Images: 18% higher click through.

• Free Tools:

• No Graphic Designer? No problem:

Examples of Great Content

• Promotional, Educational, Non-Promotional

Promotional:• “Please join our upcoming webinar! We will be launching the

details on our latest cloud program and hope for you to join us!”• Testimonials, case studies, quotes.

Educational = IT Industry News• “How to Make the Journey to the Cloud a Success”

Non-promotional:• An Open House, a booth at a trade show, volunteer work, the team

out for a drink, a bbq

So Where do I get content?

• Your Vendors!!!

• Your web site

• Content Curation Tools:

In-house or Out-source?

In-House:

Pros: Employee Advocates, Streamlined Communication

Cons: Difficult to Scale, limited expertise, cost

Out-Source:

Pros: Broader Expertise, Cost Effectiveness, time saving

Cons: Managing Outsiders