Channel4.com

Light viewers analysisMarch 2014

Channel4.com

1 Channel 4 News Channel 4

2Paralympics Winter Games

HighlightsChanne

l 4

3Time Team: Britain’s Bronze

AgeChanne

l 4

4 Marvel’s Agents of S.H.I.E.L.D Channel 4

5 Nigel Farage: Who Are You? Channel 4

6 Astronauts: Living In Space Channel 4

7 Secret History: The Dambusters’ Great Escape Channel 4

8 The Restoration ManChanne

l 4

9 Dispatches: Food: What’s Really in Your TrolleyChanne

l 4

10 The Storms That Stole ChristmasChanne

l 4

100% of the top 10 converting terrestrial programmes for light viewers were on C4 in February

Source: BARB/ AdvantEdge March 2014. Lightest third commercial weight of viewing/ converting against all adults; highest occurrence ; minimum TVR 1.0; peak time only,

Top converting programmes: terrestrial (Peak)

Channel4.com

C4 was the top converting terrestrial channel in March 2014

Source: BARB/ DDSMarch 2014: Lightest third commercial weight of viewing/ converting against all adults

Channel4.com

50% of the top indexing digital channels for light viewers in March were in the Channel 4 sales portfolio

Source: BARB/ DDS March 2014: minimum adult TVR = 1.0 Lightest third commercial weight of viewing/ converting against all adults

Channel4.com

C4 Sales is the highest converting sales house to over index for light viewers in March 2014

Source: BARB/ DDS March 2014: Lightest third commercial weight of viewing/ converting against all adults