Channel4.com

Light viewers analysisFebruary 2014

Channel4.com

1 Channel 4 News Channel 4

2Time Team: The Edwardian

GrandChanne

l 4

3 Babylon Channel 4

4 Scandalicious Channel 4

5 Walking Through HistoryChanne

l 4

6 Grand DesignsChanne

l 4

7 Jimmy Carr: Making People LaughChanne

l 4

8 The Last LegChanne

l 4

9 Location, Location, LocationChanne

l 4

10 Restoration ManChanne

l 4

100% of the top 10 converting terrestrial programmes for light viewers were on C4

Source: BARB/ AdvantEdge February 2014. Lightest third commercial weight of viewing/ converting against all adults; highest occurrence ; minimum TVR 1.0; peak time only,

Top converting programmes: terrestrial (Peak)

Channel4.com

C4 was the top converting terrestrial channel in February 2014

Source: BARB/ DDS February 2014: Lightest third commercial weight of viewing/ converting against all adults

Channel4.com

4 of the top indexing digital channels for light viewers in February were in the Channel 4 sales portfolio

Source: BARB/ DDS February 2014: minimum adult TVR = 1.0 Lightest third commercial weight of viewing/ converting against all adults

Channel4.com

C4 Sales is the highest converting sales house to over index for light viewers in February 2014

Source: BARB/ DDS February 2014: Lightest third commercial weight of viewing/ converting against all adults