Like minded companies working together to empower local

Channel Sales Strategy

Table of Contents

An Opportunity in Local

Channel Sales Partnership Details - Strategy Overview

Appendix

2

MEDIA COMPANIES AND SMB’S

An Opportunity in Local

3

Channel Sales Partnerships

Sheldon Bernstein

Sales Enablement, Acceleration, Leadership

Sources: Borrell, KPCB

% of Time Spend in Media VS % of SMB Ad Spend, USA, 2014

SMBs’ digital ad spend significantly under-represented

2009 2014

2009 2014

Not only the

leading

MOBILE

Platform…

…but the leading

OVERALL

Platform! 67% Market Share

83%Market Share

Others

Blackberry

Microsoft

iOS

Android

Others

Blackberry

Apple

Windows

Android

Sources: BI Intelligence

Android is the top platform across ALL connected devices

$91B

Digital Ad Spend Split (USA)

All Others

Video

Display

Search

Reaching 90% of

global internet users

1 Trillion +

searches per year

Sources: eMarketer, Google

2019

100 Million +

hours watched daily

The right products to capture the opportunity

Hit 2016 Running

MEDIA COMPANIES

Channel Sales Partnership Details

9

Overview10

Partnership Overview

11

Managed Services & Implementation

Playbook & StrategyMarketing &Training

Playbook

Better Local Market Insights

- Key Market Trends- Local Market Advertising

Forecasts- Custom Enhancements

to Local Market Forecast- Market Data- Competitive Intelligence

Digital Sales & Revenue Growth Strategies

- Discover – Understand Baseline Goals, Resources, Timeline

- Diagnostic – Review, Measure and Assess

- Recommendation –Define, Prioritize and Align

- Implementation –Implement, Assess, Refine

Overall Revenue Growth

- Product and Packaging- Revenue Optimization- Strategy

12

Sales & Marketing Solution

Training

- Google / AdCellerant hosted training on search, programmatic, video and more

- Certification programs for sales teams

- Basic product sales and merchandising training on all digital platforms

- Adwords training- General digital sales skills

and fluency training

Marketing

- Email newsletter co branded Google and Partner media company meant to reach out to existing and prospective clients

- Ability to add Google Partner to sales materials

- Supporting market research provided by BIA Kelsey

Incentives

- Adwords certificates will be available to help close deals with business owners who have not run AdWords in last 90 days

- Ultimately the partnership will yield a rebate from Google on all media spend that will be passed back to each partner based on their individual media spend

13

Fulfillment & Account Management

Account Management

- Sales support, 4 legged sales calls, teleconference sales support

- Proposal building- White label sales

materials- White label training

documents

Fulfillment

- End to end support and fulfillment of all sold campaigns following Google best practices

- Google oversight and review of campaign performance insuring optimal advertiser results

- Dedicated account management, optimization and strategy

Reporting

- Proprietary reporting platform included in all relationships

- Reporting that can tie display, video, IP, email, search and Google Analytics into a single environment providing full transparency

14

Media Company Benefits15

Overview

Media Company Member Benefits• Playbook - BIA Kelsey’s playbook for

executing a sophisticated search and digital strategy

• Sales Solution • Training – Provided by Google

and AdCellerant • Advertiser Incentives – AdWords

coupons made available to those who are new to search

• Webinars – Provided by Google and AdCellerant

• Google Certification – Provided by Google

• Marketing – Ability to leverage partnership logos, cobranded newsletter content, etc.

• Fulfillment – All associated fulfillment, sales support and execution provided by AdCellerant

• Rebate – The goal is to qualify as a larger Channel sales partner, earn a rebate and share that amongst the channel sales partners 16

17

Summary – 1st 6 months• 1,080 Proposals Presented

• 23.4% Closing Rate

• Avg. Deal Size = $1,600/mo (5 Mo Avg.

Sale)

• $790,000 in Contracted Revenue

• $6,670,063 Revenue in Pipeline

Case Study: Major Print Media Company - Blend

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

Total $'s in Pipeline

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

Total $'s Sold

$0

$500

$1,000

$1,500

$2,000

$2,500

Avg. Deal Size

Thank you

18

Denver, CO

+1 303 903 6696

brock@adcellerant.com

@brockenfield

MEGA CONFERENCE

Appendix

19

Product and Services Overview20

DISPLAY

Services Overview

21

PLATFORMS

VIDEO EMAIL SEARCH

Sales Support

ReportingOperations

Sales Support22

Sales SupportThe team is focused on helping our partners accelerate and streamline the sales process by

providing tier 2 support in 6 key areas of sales

23

White Label Materials

Training Sales Incentives

Sales Calls Proposals Dedicated Support

Document Library, Case

Studies, Testimonials,

Sales Materials

Onsite, Webexand Ongoing

Education

Operations Strategy24

Awareness

Interest Intent

Purchase

RETARGETING

CONTEXTUAL

DEMOGRAPHIC

GEOGRAPHIC / MICRO PROXIMITY

BEHAVIORAL

Operations Strategy

25

AdCellerant provides campaign planning and management expertise that leverages data, consumer purchasing habits, purchasing windows and buying funnel to establish consistent

communication throughout the purchasing journey.

IP TARGETING

SEARCH RETARGETING

TARGETING

PLATFORMS

DESKTOP

MOBILE

VIDEO

EMAIL

SEARCH

P1 P2 P3 P4

Consumer Shopping Habits

Traditional Marketing

Time

Win

do

w o

f O

pp

ort

un

ity

AdCellerant Digital

Consistent Presence

2626

Campaign Management

27

AdCellerant combines Campaign Managers and Artificial Intelligence to calculate and manage millions of potential optimizations effectively and efficiently.

Client Goals Target Consumers

Channels Levers Client Results

3 Goals 5 Targets 10k+ Sites 12+ Levers

Human + AI = Perfect Marriage.1% CTR Guarantee

Process and Strategy Overview

28

Competitor Analysis and Competitor Conquesting

Campaign Structure and Industry Best

Practices

Rigorous Keyword Analysis and Optimization

Professional Ad Development

and Optimization

Bid and Budget Management

Strategy

Campaign Optimization

Strategy

Campaign Management Team

29

Dedicated team of AdWords and Bing certified professionalsEvery client at our company is assigned a dedicated campaign management team of experienced and certified professionals.

Conversion tracking and ROI focused

PPC campaigns are powerful because they are able to track conversions and track ROI. We track all applicable conversions through a Universal Pixel.