channel profile: gennext segment - media.fishtank.myeducation: exam revision made fun edu-tainment :...
TRANSCRIPT
Channel Profile: GenNext SegmentJanuary – September 2017
Education: Exam Revision Made Fun
Edu-tainment : The Fun Place to Learn
Entertainment
Youth
Channel Profile Total GenNext Channels
50%
50%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
79% Urban
21% Rural
Monthly Net Reach (Ave. Past 9
Months)
12.1 Mil
Skewed Students [Index: 122], Housewives (Index: 107)
Highly skewed HHI 2-4K [Index: 105]
76% Malay (Index: 122)
9%
7%
7%
1%
Other Races [Index: 116]
Indian
Chinese
Location
Other Bumiputra [Index: 236]Skewed Aged 04-09 [Index: 221],
10-19 (Index: 112)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
24
11 15
11 7 5
- 5
10 15 20 25
04-09 10-19 20-29 30-39 40-49 50-59 60+GENNEXT Total TV (%)
17 14
30
-
5
10
15
20
25
30
35
PMEBs Blue Collar Students Housewife
GENNEXT TOTAL ASTRO
20
35
18
8 8 11
-
10
20
30
40
50
60
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
GENNEXT TOTAL ASTRO
48%
53%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
78% Urban
22% Rural
Monthly Net Reach (Ave. Past 9
Months)
8.0 Mil
Skewed Students [Index: 122], Housewives (Index: 112)
Highly skewed HHI RM2K & Below [Index: 119] & 2K-4K [Index: 115]
95% Malay (Index: 152)
1%
4%
1%Other Races [Index: 230]
Indian
Chinese [Index: 125]
Location
Skewed Aged 04-09 [Index: 233], 10-19 (Index: 116)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
No.1 Kids channel that even adult loves to watch.Key Signature Programmes: Didi & Friends, I-Star, Ceria Popstar, Ultraman, Strawberri dan Karipap
Channel 611
28 25
12 16
9 7 4
-
10
20
30
04-09 10-19 20-29 30-39 40-49 50-59 60+CERIA (611) Total TV (%)
15 14
39
32
-
10
20
30
40
PMEBs Blue Collar Students Housewife
CERIA (611) TOTAL ASTRO
15 14
39
32
- 5
10 15 20 25 30 35 40
PMEBs Blue Collar Students HousewifeCERIA (611) TOTAL ASTRO
16 9
43
32
-
10
20
30
40
50
PMEBs Blue Collar Students Housewife
TVIQ (610) TOTAL ASTRO
19
42
15
6 10 8
-
10
20
30
40
50
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
TVIQ (610) TOTAL ASTRO
46%
54%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
75% Urban
25% Rural
Monthly Net Reach (Ave. Past 9
Months)
3.4 Mil
Skewed Students [Index: 135], Housewives (Index: 112)
Highly skewed HHI RM2K-4K [Index: 122] & 8K-10K [Index: 126]
93% Malay (Index: 149)
2%
2%
2%Other Races
Indian
Chinese
Location
Skewed Aged 04-09 [Index: 274], 10-19 (Index: 124)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
Channel 610
An educational and interactive learning for childrenKey Signature Programmes: Oh My English!, Super Sains
33 27
8 14
10 6 3
-
10
20
30
40
04-09 10-19 20-29 30-39 40-49 50-59 60+TVIQ (610) Total TV (%)
17 10
48
26
- 5
10 15 20 25 30 35 40 45 50
PMEBs Blue Collar Students Housewife
TUTOR TV UPSR (601) TOTAL ASTRO
14
30
15
7
15 17
- 5
10 15 20 25 30 35 40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
TUTOR TV UPSR (601) TOTAL ASTRO
30 30
4
16 11
3 7
- 5
10 15 20 25 30
04-09 10-19 20-29 30-39 40-49 50-59 60+
TUTOR TV UPSR (601) Total TV (%)
48%
52%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
77% Urban
23% Rural
Monthly Net Reach (Ave. Past 9
Months)
938K
Skewed Students [Index: 150] Highly skewed HHI RM8K-10K [Index: 196] & 10K+ [Index: 151]
80% Malay (Index: 128)
1%
16%
4%Other Races (Index: 254)
Indian
Chinese
Location
Skewed Aged 04-09 [Index: 248], 10-19 (Index: 138), 30-39 (Index: 111)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
Channel 601
24 hour Personal home tutor reaching urban homes.Key Signature Programmes: Geng UPSR
48%
52%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
82% Urban
18% Rural
Monthly Net Reach (Ave. Past 9
Months)
276K
Skewed PMEBs [Index: 105], Students (Index: 160)
Highly skewed HHI RM4K-6K [Index: 140], RM8K-10K (Index: 157) & 10K+ [Index: 298)
65% Malay (Index: 104)
4%
27%
4%Other Races (Index: 444)
Indian
Chinese
Location
Skewed Aged 04-09 [Index: 112], 10-19 (Index: 186), 40-49 (Index: 124)
Channel 602
To help PT3 students to be better equipped for exams
The focus will be on exam-style questions which 100% follows the Malaysian school syllabus along with exam tips & other important highlights.
3
20 26
4
12
34
- 5
10 15 20 25 30 35 40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
TUTOR TV PT3 (602) TOTAL ASTRO
-
10
20
30
40
50
PMEBs Blue Collar Students HousewifeTUTOR TV PT3 (602) TOTAL ASTRO
14
40
4 9
18 12
4
- 5
10 15 20 25 30 35 40
04-09 10-19 20-29 30-39 40-49 50-59 60+TUTOR TV PT3 (602) Total TV (%)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
48%
52%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
79% Urban
21% Rural
Monthly Net Reach (Ave. Past 9
Months)
319K
Skewed PMEBs [Index: 146] Highly skewed HHI RM4K-6K [Index: 205], RM8K-10K (Index: 162) & 10K+ [Index: 101)
89% Malay (Index: 143)
5%
3%
3%Other Races
Indian
Chinese
Location
Skewed Aged 04-09 [Index: 146], 10-19 (Index: 170)
Channel 603
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
To help SPM students to be better equipped for exams
The focus will be on exam-style questions which 100% follows the Malaysian school syllabus along with exam tips & other important highlights.
18
37
10 11 10 11 3
-
10
20
30
40
04-0910-1920-2930-3940-4950-59 60+
TUTOR TV SPM (603) Total TV (%)
16 10
46
29
-
10
20
30
40
50
PMEBs Blue Collar Students Housewife
TUTOR TV SPM (603) TOTAL ASTRO
9
25
38
4
13 12
- 5
10 15 20 25 30 35 40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
TUTOR TV SPM (603) TOTAL ASTRO
48%
52%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
86% Urban
14% Rural
Monthly Net Reach (Ave. Past 9
Months)
642K
Skewed Blue Collars [Index: 131], Housewives (Index: 138)
Highly skewed HHI RM4K-6K [Index: 173], RM8K-10K (Index: 201)
1% Malay (Index: 143)
98%
1% Other Races
Chinese
Location
Skewed Aged 04-09 [Index: 114], 30-39 (Index: 152), 60+ (Index: 179)
Channel 325
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
The only Chinese kids channel
Showcasing popular and award winning children’s programmes from Taiwan and China which includes musicals, animations, puppet shows, learning and education magazines.
Key Signature Programmes: Tong Tong wonderland, Fun circus
14 8
16
22
10 12
18
- 5
10 15 20 25
04-0910-1920-2930-3940-4950-59 60+
XIAO TAI YANG (325) Total TV (%)
20 23
18
39
-
10
20
30
40
PMEBs Blue Collar Students Housewife
XIAO TAI YANG (325) TOTAL ASTRO
13
26 32
7
16
6
-
10
20
30
40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
XIAO TAI YANG (325) TOTAL ASTRO
52%
48%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
72% Urban
28% Rural
Monthly Net Reach (Ave. Past 9
Months)
620K
Skewed PMEBs [Index: 127], Blue Collars (Index: 112) Highly skewed HHI RM2K-4K (Index: 144), RM8K-10K
(Index: 176), RM10K+ (Index: 132)
68% Malay (Index: 109)
9%
20%Other Races (Index: 330)
Chinese
Location
Skewed Aged 10-19 [Index: 109], 30-39 (Index: 126), 40-49 (Index: 118)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
1% Indian
2% Other Bumiputra (Index: 209)
Channel 715
Unique genre that appeals to all ages and races
Animax is the ultimate animation experience in Asia. The channel of choice for young trendsetters, image conscious, tech savvy youg adults and individuals seeking a unique entertainment experience in a unique genre.
Key Signature Programmes: Animax carnival
10
23
15 18 17
12
5
-
5
10
15
20
25
04-09 10-19 20-29 30-39 40-49 50-59 60+ANIMAX (715) Total TV (%)
29
19
30
23
-
5
10
15
20
25
30
35
PMEBs Blue Collar Students HousewifeANIMAX (715) TOTAL ASTRO
6
50
12 3
14 15
-
10
20
30
40
50
60
RM2K& Below RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
ANIMAX (715) TOTAL ASTRO
53%
47%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
81% Urban
19% Rural
Monthly Net Reach (Ave. Past 9
Months)
3.0 Mil
Skewed Blue Collars [Index: 128] Highly skewed HHI RM6K-8K (Index: 149), RM8K-10K (Index: 179), RM10K+ (Index: 154)
62% Malay
17%
15%Other Races (Index: 252)
Chinese (Index: 103)
Location
Skewed Aged 04-09 [Index: 247], 10-19 (Index: 113)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
3% Indian
Channel 616
Cartoon Network is all about fun!
The channel animates kids’ lives through the best comedy and adventure shows on TV. Cartoon Network is home to some of the biggest cartoon hits in the world like Adventure Time, Oggy & The Cockroaches, Regular Show and The Amazing World of Gumball, as well as family favourite Tom & Jerry and the world-wide phenomenon that is Ben 10.
2% Other Bumiputra (Index: 191)
30 24
8
18 12
6 3
(5)
5
15
25
35
04-09 10-19 20-29 30-39 40-49 50-59 60+CARTOON NTWK (616) Total TV (%)
20
11
41
29
- 5
10 15 20 25 30 35 40 45 50
PMEBs Blue Collar Students Housewife
CARTOON NTWK (616) TOTAL ASTRO
10
27
20
11 14
18
-
10
20
30
40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
CARTOON NTWK (616) TOTAL ASTRO
19 14
38
29
- 5
10 15 20 25 30 35 40
PMEBs Blue Collar Students Housewife
DISNEY (615) TOTAL ASTRO
49%
51%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
72% Urban
28% Rural
Monthly Net Reach (Ave. Past 9
Months)
3.3 Mil
Skewed Blue Collars [Index: 121] Highly skewed HHI RM2K & Below (Index: 111), RM6K-8K [Index: 108], RM8K-10K (Index: 118), RM10K+ (Index: 136)
71% Malay (Index: 143)
11%
11%Other Races
Chinese
Location
Skewed Aged 04-09 [Index: 208], 10-19 (Index: 103), 30-39 (Index: 120)
Channel 615
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
Quality Disney Entertainment for Kids and Family
Targeting kids aged 6 to 14, this channel is among the top rated channels across Southeast Asia, offering unparalleled blend of quality entertainment loved by kids and trusted by parents.
Key Signature Programmes: Phineas and Ferb
6% Indian
1% Other Bumiputra
25 22
11
17
10 9 6
-
5
10
15
20
25
30
04-0910-1920-2930-3940-4950-59 60+DISNEY (615) Total TV (%)
22
29
15
8 9
16
-
10
20
30
40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
DISNEY (615) TOTAL ASTRO
28 24
10 14 12
7 5
-
10
20
30
04-09 10-19 20-29 30-39 40-49 50-59 60+
DISNEY XD (SD+HD) [2012]
53%(Index: 106)
47%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
77% Urban
24% Rural
Monthly Net Reach (Ave. Past 9
Months)
8.0 Mil
Skewed Blue Collars [Index: 127] Highly skewed HHI RM4K-6K [Index: 110], RM6K-8K (Index: 115)
74% Malay (Index: 118)
13%
9% Other Races
Chinese
Location
Skewed Aged 04-09 [Index: 231], 10-19 (Index: 113)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
5% Indian
Channel 617 & 637 (HD)
16 14
40
29
-
10
20
30
40
50
PMEBs Blue Collar Students Housewife
DISNEY XD (SD+HD) [2012] TOTAL ASTRO
19
36
20
9 7 10
-
10
20
30
40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
DISNEY XD (SD+HD) [2012] TOTAL ASTRO
An Aspirational and Empowering TV destination
Disney XD, a boy focused and girl inclusive channel that showcases live-action and animated programming for kids age sixto14. Disney XD is the TV home of new Marvel series featuring superheroes, such as Spider-Man, Iron Man, Hulk, Thor,Captain America and also featuring original Disney XD series including Kickin' It, Motorcity and Kick Buttowski.
46%
54%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
71% Urban
29% Rural
Monthly Net Reach (Ave. Past 9
Months)
864K
Skewed PMEBs [Index: 111], Blue Collars (Index: 112), Students (Index: 124) Highly skewed HHI RM6K-8K (Index: 121), RM8K-10K
(Index: 105), RM10K+ (Index: 204)
69% Malay (Index: 110)
9%
11%Other Races (Index: 185)
Chinese
Location
Skewed Aged 10-19 [Index: 123], 40-49 (Index: 143), 50-59 (Index: 124)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
5% Indian
6% Other Bumiputra (Index: 545)
Channel 713
Asia's Most Wanted Music Channel
MTV is the world’s premier youth entertainment brand. MTV is the cultural home of the millennial generation, music fansand artists, and a pioneer in creating innovative programming for young people. MTV knows the millenials, the youth today.MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discoveryand activism across TV, online and mobile.
10
26
13 9
21 16
5
-
10
20
30
04-0910-1920-2930-3940-4950-59 60+
MTV (713) Total TV (%)
25 19
39
17
- 5
10 15 20 25 30 35 40
PMEBs Blue Collar Students Housewife
MTV (713) TOTAL ASTRO
-
10
20
30
40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
MTV (713) TOTAL ASTRO
50%
50%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
83% Urban
17% Rural
Monthly Net Reach (Ave. Past 9
Months)
2.8 Mil
Skewed Blue Collars [Index: 114], Housewives (Index: 109) Highly skewed HHI RM4K-6K (Index: 113), RM8K-10K
(Index: 174), RM10K+ (Index: 138)
60% Malay
22%
9% Other Races (Index: 139)
Chinese (Index: 134)
Location
Skewed Aged 04-09 [Index: 226], 30-39 (Index: 123)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
7% Indian
Channel 612
2% Other Bumiputra (Index: 191)
Nickelodeon is the largest kids’ network in the world!
Embracing a philosophy that puts kids first. Encourage good values like friendship, teamwork, family and respect.Programming includes everything from live action comedies like iCarly, Big Time Rush and Victorious, to global animationhits such as SpongeBob SquarePants & Teenage Mutant Ninja Turtles, to innovative curriculum-based preschool propertieslike Dora the Explorer, Team Umizoomi and Bubble Guppies.
27 22
10
17
11 7 6
-
10
20
30
04-09 10-19 20-29 30-39 40-49 50-59 60+NICKELODEON (612) Total TV (%)
20
13
36 31
- 5
10 15 20 25 30 35 40
PMEBs Blue Collar Students Housewife
NICKELODEON (612) TOTAL ASTRO
10
33
21
7
14 16
-
10
20
30
40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
NICKELODEON (612) TOTAL ASTRO
51%
49%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
80% Urban
20% Rural
Monthly Net Reach (Ave. Past 9
Months)
1.5 Mil
Skewed Blue Collars (Index: 126), Students (Index: 118) Highly skewed HHI RM2K & Below (Index: 122),
RM2K-4K (Index: 126)
4% Malay
88%
7% Other Races (Index: 120)
Location
Skewed Aged 10-19 [Index: 115], 20-29 (Index: 148)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
Indian (Index: 644)
1% Other Bumiputra (Index: 109)
Channel 212
A popular 24-hour Tamil music channel, featuring chart - topping song clips, exciting live interviews with popular artistes, call-in song dedications and SMS chat segments, all anchored by young and funky hosts.
9
25 22
12 15 11
6
- 5
10 15 20 25
04-09 10-19 20-29 30-39 40-49 50-59 60+
SUN MUSIC (212) Total TV (%)
16 22
38
25
- 5
10 15 20 25 30 35 40
PMEBs Blue Collar Students Housewife
SUN MUSIC (212) TOTAL ASTRO
25
43
19
7 3 3
-
10
20
30
40
50
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
SUN MUSIC (212) TOTAL ASTRO
48%
52%
Male
Female
Gender Age Group Ethnic
Occupation HH Income
89% Urban
11% Rural
Monthly Net Reach (Ave. Past 9
Months)
803K
Skewed PMEBs [Index: 130], Housewives (Index: 136) Highly skewed Below HHI RM2K (Index: 112), RM8K-10K
(Index: 114), RM10K+ (Index: 163)
63% Malay
15%
5% Other Races
Chinese
Location
Skewed Aged 04-09 [Index: 172], 30-39 (Index: 154)
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017
17% Indian (Index: 122)
Channel 619
1% Other Bumiputra
ZooMoo features puppetry, animations, games, music, puzzles and activities to create a unique viewing and learning experience for little viewers. With its second screen companion app, ZooMoo provides an interactive experience which is both fun and educational for children and their parents, and enhancing the viewing experience.
21
15 16
22
8 9 11
-
5
10
15
20
25
04-0910-1920-2930-3940-4950-59 60+ZOOMOO (619) Total TV (%)
29
10
23
39
- 5
10 15 20 25 30 35 40
PMEBs Blue Collar Students HousewifeZOOMOO (619) TOTAL ASTRO
23
31
14
5 9
19
-
10
20
30
40
RM2K&Below
RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+
ZOOMOO (619) TOTAL ASTRO
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