channel management the ‘disappearing’ technology...automatic ari updates from crs/pms to cm !...
TRANSCRIPT
-
Channel Management The ‘Disappearing’ Technology
Presented by David Williams General Manager – Sales and Marketing, SiteMinder November 2011
-
The number of the worlds travel sales predicted to be booked online by the end of 2012
www.siteminder.co.uk
Online Distribution…. the current landscape
– PhoCusWright Global Online Travel Overview 2011
1 in 3
www.siteminder.co.uk
-
What is Channel Management?
www.siteminder.co.uk
Internet based software that allows accommodation providers to manage availability and rates across a multitude of online channels from a single easy to use web page.
“With ever increasing distribution options available to hotels, channel management has never been a more important tool than in today's current distribution landscape”
-
How then is Channel Management ‘disappearing’?
-
www.siteminder.co.uk
.
! Manual ARI Updates in CM ! Split Inventory ! Manual Reservation Capture
Changing Requirements of a Channel Manager
THEN
-
www.siteminder.co.uk
.
! Automatic ARI Updates from CRS/PMS to CM ! Pooled Inventory ! Automated Reservation Delivery
NOW
Changing Requirements of a Channel Manager
-
Complete 2-way Integration Flow
www.siteminder.co.uk
.
-
More systems integrated than ever before
www.siteminder.co.uk
.
-
www.siteminder.co.uk
! Streamlining of the distribution process
! Improving business efficiencies – makes increased distribution scalable
! Drive down cost of acquisition
Why is this in such demand?
-
www.siteminder.co.uk
Driving down the cost of acquisition
! Flat monthly rate
£279 per month – all inc.
350 OTA reservations p/m @ £1.50 per reservation = £525
…with danger of going higher
! Per reservation delivery charge
-
www.siteminder.co.uk
! Internal platform functionality
! Peripheral and supplementary products to assist Revenue Managers
! BUT – ‘Nice to have’ vs ‘Need to have’
More to Channel Manager than being a ‘black box’
-
www.siteminder.co.uk
! Direct Connects with the ‘Big’ players
! Turning to channel managers to supplement regional booking site connectivity
! Cost effective solution
Interesting Shift from Big Chains
-
Channel Managers are disappearing from day to day view…but are more entrenched in the distribution process than ever before.
CONCLUSION