channel management in the era of social technology
DESCRIPTION
Implementing an indirect go-to-market strategy has always been challenging. From channel selection, segmentation, recruitment and on-boarding to training, enabling, motivating and facilitating collaboration, the indirect channel relationship lifecycle is complex to manage and this has forced many companies to turn to automation as a solution. But does the advent of social and collaborative technologies herald yet more challenges or can these technologies enhance and simplify indirect channel engagement? This whitepaper helps us to draw conclusions.TRANSCRIPT
Collaborate beyond the enterprise
Whitepaper from Relayware
Channel Management in the Era of Social Technology
Contents
Channel Management in the Era of Social Technology 3
Traditional Simplistic Interpretation of a Hybrid Channel Structure
Another Indirect Channel Challenge – The Pareto Principle
The Indirect Channel Lifecycle
An Example of a Demand-Side Ecosystem
Collaborate Beyond the Enterprise