channel management best practices: measuring your roi on mdf
DESCRIPTION
Channel Managers and Marketers use Marketing Development Funds to help Partners succeed when trying to promote and sell your product, but how do you make a positive return on your investment? This presentation walks you through the key factors needed to consider, and how Channeltivity - a Partner Relationship Management SaaS solution for emerging and mid-market companies - enables Channel Managers to automate, track and create accountability for every dollar.TRANSCRIPT
Measuring ROI on MDF
© 2013 CHANNELTIVITY
Key Factors to ROI on MDF
• It needs to be easy for partners to request funds, see balances, track reimbursement and communicate their progress on MDF activities
• It needs to be easy for Partner Managers to approve, track and collaborate on MDF activities
• It needs to be easy to coordinate reimbursement and provide an audit trail on each activity
• You can’t manage what you can’t measure – There needs to be a seamless tie into Deal Registration in order to calculate ROI
© 2013 CHANNELTIVITY
MDF Dashboard
© 2013 CHANNELTIVITY
MDF Request Manager
© 2013 CHANNELTIVITY
MDF Request
© 2013 CHANNELTIVITY
MDF Partner Performance Manager
© 2013 CHANNELTIVITY
Other key features
• That which gets written down gets “DONE”. Channeltivity has a joint business planning module used to plan MDF activities and establish Key Performance Indicators.
• Channeltivity Deal Registration integrates seamlessly with Salesforce.com. Think of it as a more feature rich and cost effective way for your partners to register and update deals without requiring a $$$alesforce log in.
• Channeltivity was designed to be implemented quickly. All modules are customizable by the client to meet specific workflow and process requirement.