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CHANNEL LEAD MANAGEMENT
Capture the data you need tobuild a more profitablechannel programTracking customer behavior on your website gives you tremendousinsight, but once the shopper has left the site, you’re left with a lot towonder about. You may know where the potential customer went (via asite link to one of your channel partners), but you may never know if theyended up buying your product later, a competitor’s item or nothing at all.Digital River’s Channel Lead Management (CLM) puts all the data youneed right at your fingertips. Using this near real-time information, youcan gain greater control over your entire online program.
Start with where your consumers are
CLM can track shoppers after they have left your site and collect dataabout their purchasing behavior. Where did they go? Did they buy? Whatdid they buy? Having this information can dramatically affect your overallonline strategy—and your revenue.
Manage your branded store efficiently andeffectively
With CLM, you can efficiently manage channel conflict by generatingleads for your retail partners. If your online store sells out of a certainitem, CLM can provide accurate, real-time updates about where it is instock—a smart way to show customers that they can always find theinformation they need on your site.
Gain access to the data that matters
CLM setup is simple, and once you’re ready, you can compare yourproduct pricing against that of your competitors, analyze, optimize andmanage pricing, and measure campaign effectiveness across allchannels. And with hundreds of reports that you can easily manipulate,it’s simple to make quick use of your channel network data. CLM isflexible, so you can analyze your data by product, partner, keyword, oroffer, and can drill down or take a more panoramic view to suit whateveryour need is.
An overall onlinestrategy
Educate consumersFoster direct-to-consumerrelationshipEstablish online channelGain consumer insightBetter position your onlineprices against thecompetition.
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Features
Tell customers “where to buy” online. Host links, present comparisonshopping data and deep link to product pages for your online retailpartners.
Blend online data with offline sales. Allow customers to find brick andmortar stores that carry your products by using the ZIP code storelocator.
Minimize channel conflict. List your trusted retail partners and theirpricing information. You control rankings and what data to show: pricing,shipping and handling, rebates, stock status, buy buttons and more.
Never miss a sales opportunity. Capture every sale by automaticallyreplacing your store’s “out of stock” message with preferred resellerlinks, using real-time stock information.
Track public and private pricing tiers. Protect your brand and productvalue by tightly monitoring how partners set prices relative to yourMinimum Asking Price (MAP).
Introduce mobile CLM. Mobile optimization ensures that customers canfind where to buy your product while on the move.
Integrate with social media. Create buying opportunities on yourFacebook and YouTube pages by integrating CLM with your social mediasites.
Additional services
Track competing products. Compare your product pricing with that ofcompetitive products at retailers you select. Review pricing, price history,reviews and ratings and stock status, as well as minimum asking priceviolations.
Continuously fine-tune product pricing. Price automation willautomatically update the price of a product based on what thecompetition is doing. The system calculates a “street price” that canautomatically be updated or queued for approval.
About Digital River, Inc.Digital River, the revenue growth experts in globalcloud commerce, helps companies of all sizes buildand manage their online businesses, maximize onlinerevenue, reduce costs and minimize risk. Founded in1994, the company is headquartered in Minneapolis,with offices across the United States, Asia and Europe.
Unlock the value of Digital Riverto grow your business.E: [email protected]: +1 800 598 7450UK: +44 (0) 845 603 5070TW: + 886 2 8173 1711W: digitalriver.com/contact-us
digitalriver.com
©2016 Digital River, Inc. | Digital River is a registeredtrademark of Digital River, Inc.