channel 5.com display ad specs. channel5.com display ads summary ad-formats not currently available...
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Channel 5.comDisplay Ad Specs
Channel5.comDisplay ads summary
Ad-formats not currently available- Overlays- Firefly formats
2 Contents3 Creative Specifications
4 Leaderboard & MPU5 Megabanner6 Expandable Leaderboard7 Expandable MPU8 Reskin9 PageSkin10 InSkin11 ClickTAG for Flash
12 Contact us
Creative specifications• Maximum file size 40KB• jpeg, gif, swf files accepted• Rich media, third-party tags accepted• Backup gif to be supplied when supplying .swf files• Audio must be user initiated • Maximum of three loops (30 seconds)
Expandable creative• We accept expandable leaderboards, MPUs and skyscrapers – please get in
touch with the sales team to discuss exact requirements• All expansion must be user initiated with visible close button• Sound must be user initiated, with default is set to ‘off’• These ads are subject to Channel 5’s approval and could be charged at a
premium.
Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.
Important note: All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Channel5.comLeaderboard, MPU and Skyscraper
Formats: gif, jpg, 3rd party, swf (with gif back-up) Max weight: 40kb
Dimensions: Leaderboard 728x90 Note: Skyscrapers are only MPU 300x250 available on Milkshake and The Skyscraper 120x600 Gadget Show. Wide skyscrapers are Wide Skyscraper 160x600 only available on The Gadget Show.
Channel5.comMegabanner
Formats: gif, jpg, 3rd party, swf (with gif back-up) Max weight: 40kb
Channel5.comExpandable Leaderboards
Trafficked: through OASFormats: 3rd partyMax weight: 40kb
Note: Expandable ads cover Channel5.com when clicked or rolled over – as opposed to Pushdown SuperHeaders, which push the content down
Channel5.comExpandable MPU
Trafficked: through OASFormats: 3rd partyMax weight: 40kb
Note: Expandable ads cover content
Channel5.comReskin
Trafficked: through OASFormat: gif, jpg or pngMax weight: 100kb
Grey Area – Standard screen resolution(recommended)Dimensions: 1280x900Top margin: 100 pixelsLeft margin: 160 pixelsRight margin: 160 pixels
Red Area (maximum)Dimensions: 1800x1600Top margin: 100 pixelsLeft margin: 510 pixelsRight margin: 510 pixels
Additional notesReskins should ideally have a single background colour or fade to a block colour or transparency on the left, right and bottom edges. This will ensure the image blends seamlessly with the site.
Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Creative amendments may be required.
Channel5.comPageSkin™
PageSkin™ is an interactive online display ad format that wraps around the entire webpage on Channel5 and The Gadget Show.
This dynamic and high-impact format dominates the web page without disrupting the user experience. With scrolling sides to keep the advertiser’s message in the user’s eye line as they scroll the page this format offers a viable alternative to traditional static reskins.
Trafficked: through OASFormats: gif, jpg, flashDimensions: 1260x600
The majority of PageSkin™ ads will be built by the PageSkin™ Media Design team. A visual brief, fonts, logos and any images will need to be provided.
Please contact the sales team for more information.
Channel5.comInSkin™
InSkin™ is an interactive online display ad format that wraps around the short form video player on The Gadget Show site. Visible for the entire viewing experience, InSkin ™ maximises brand exposure and drives click-through rates with a powerful call to action.
Trafficked: through OASFormats: gif, jpg, flashDimensions: 610x458
The majority of InSkin™ ads will be built by the InSkin™ Media Design team. A visual brief, fonts, logos and any images will need to be provided.
Please contact the sales team for more information.
ClickTAG for Flash (swf) creativesHow to assign a clickTAG for Flash v7-10 using ActionScript 2.0
A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling advertisers to evaluate how effective the ad campaign has been
To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking.
The code below will allow the adserver to dynamically assign a destination URL to the ad:on (release)
{ getURL (_root.clickTAG, "_blank"); }
1. Edit the .fla file2. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.3. A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript
attached to it.4. Associate the on (release) event with that object.5. Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event.6. Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL
actionscript function.
Contact us• Sales: Display and Video on Demand
• Ad Operations: Creative and TraffickingEmail all VOD and display creative to: [email protected]
Aimee Goldsmith Kirsty Roos Lee Martin
Traffic and Analytics Coordinator Traffic and Analytics Executive Traffic and Analytics Executive
T: 020 8612 7541 T: 020 8612 7546 T: 020 8612 7544
E: [email protected] E: [email protected] E: [email protected]
Emily Hill Patrick Kelly
Digital Sales Manager Digital Sales Manager
T: 020 8612 7547 T: 0208 612 7503