CHANNEL 4 – Joy of Teen SexNathan Holley

BRIEF

Sell any Channel 4 program of your choice in a new and exciting way, aiming to maximize attention for the show.

INSIGHT

When sex scenes appear unexpectedly on TV you (or indeed your parents), cover your eyes with both hands in order to not see the scene unfolding.

IDEA

Create the act of covering your eyes with a pair of hands by obscuring the audiences view of the advert. Natural curiosity should then lead them into wanting to discover what is behind the hand’s. A pully system will be built into the street executions for consumer interaction.

BUS SHELTER

BILLBOARD