Changing to an innovation culture the CO-RO way

Becoming the fastest growing refreshment company through delightful innovation

lee taylor

Objective…

To introduce CO-RO to you and discuss the innovation journey we are on, talking about where we come from and the

considerations we are employing to challenge and change this.

Update you on what we have achieved so far

Disclosure

I am not going to tell you anything you do not already

know

Who is CO-RO?

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Who are we?

Not a branded FMCG approach

Very Successful trading model

Lost of basic research:Inside out

Long brand history75 years in some cases

Strong brands where we play

Profitable company

History

The world changes, consumers

change, if we do not change

then eventually we will be

innovated out of the market by

our competition.

The surest way for a company to

fail is to sit on its laurels

“you cannot argue with

success”?

So why innovate at all?

Relevancy declines as markets mature and innovation ramps up

Virgin Market Establishment Early Maturity Mature

Soft drink consumption per capita Demand for innovation increases as markets mature

Current portfolio works well here

Current portfolio at risk here

So why innovate at all?

Change is fast.

Driven by social media and new technologies, for the

first time, change occurs faster than a company can

adapt.

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OK. We need to innovate, but what's stopping us and how do

we build an innovation culture?

This is how we do it

Works fine until the world around us changes

Illustration by ~Si2. Print can be purchased at www.deviantart.com

Music industry

“Blockbuster CD’s rule.”

Product evolution is not always intuitive

Death by processes

A company which takes 9 months to approve a new supplier and says it wants to launch a new product in 6 is

kidding itself.

idea

CO-RO aims to Refresh & Delight its consumers

Easy…Just ask consumers

More bad CCI

What does good look like?

How ?

How to create an innovation culture

ethnographic

semiotics

workshops

open innovation

engage everyone

shopping safari

do stuff

More Ideas Give More Ideas

Employees don’t care about the products

Dis-empowered

Alienated

Environment facilitates behaviour

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Creating a dynamic, innovation culture

requires changes in behaviour and

environment

Dynamic, innovative, happy people

Encourage people to mix, come in when they

want, sit where they want, leave when they want, dress how they

want…

People and Diversity

Diversity is key – and its not just the obvious…

To be innovative a company must embrace a truly diverse people mix, this is more about personalities than anything else.

Encourage challenge, discussion and dissent

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Maybe the disruptive person is not the issue, maybe its my inability to manage diversity that is making me so uncomfortable

What have we done?

What are we going to do?

Employee Driven Innovation in CO-RO

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Training inCreativity Get ideas

Share ideas in App

Inspiring activities

Ambassadors

Employees

Evaluation&

Competition

Complete reorganisation of innovation

‒ Flatter Structure focussed on NPD

‒ A standalone packaging development function, the function is up to capacity and new heads have been put on hold due to budget pressures

‒ A standalone Innovation Technology function to capture the state of the art in platforms (freezing, pouches etc.)

‒ Global QA to drive rigour into the regions, following centralised processes for quality release, auditing and management of suppliers, bottling

plants etc. as we globalise and add regions this is more and more pertinent, this is put on hold due to budget pressures

‒ Expansion of regulatory to support the greater number of projects

‒ A standalone Documentation Systems department to drive data coherency through out the group, increase efficient sharing and provide

structured specifications to procurement and the sider business

Implimentation of career pathing for innovation

Start career here

Progression is experience based not time

based. Although typically it will take more

than 15 years to be a Principle Scientist

Start career here

Build knowledge and experience

in specific discipline

Lead projects, manage people

and be seen as an expert in your

chosen discipline

Be seen as a master in your chosen discipline,

a go-to person in the business, autonomous

and driven Lead teams, big projects and

drive strategy

How does it work?

Alienated

In 2015 CO-RO had 4 projects

In 2018 we have almost 60

Innovation at the heart of what we do, open and inclusive. Creating a dynamic environment with

world class capability

Attracting talent

• As good as the best

• As agile as a family run company

• Take risks

• Reward failure not only success

• Simplify processes

• Remove barriers/create a happy environment

• Innovation is everyone not a small incubator or a head of innovation

• Encourage dissent

• You get what you ask for, EVPs/CEO’s! - don’t suffer from amnesia between meetings

• You can argue with success!

• Invest in Innovation

Summary

Reference

Books

Messy (Tim Hardford)

The innovators Dilemma (Clayton M. Christensen)

Thoughts from a Grumpy Innovator (Costas Papaikonomou)

Maverick (Ricardo Semler)

Rework (37signals)

How To Be A Philosopher: or How to Be Almost Certain that Almost Nothing is Certain (Gary Cox)

Video

http://www.co-ro.com/en/our%20company/heritage

http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from?language=en#t-1049108

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

https://www.ted.com/talks/ken_robinson_says_schools_kill_creativity?language=en

https://www.youtube.com/watch?v=ZXsQAXx_ao0