changing the world with social networking: social media for non-profits
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Full information, text and resources at http://deannazandt.com/changeTRANSCRIPT
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changing the world with social networking
february 17, 2011materials: http://deannazandt.com/change
deanna zandthttp://deannazandt.com@randomdeanna
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BEST SOCIAL NETWORKING QUOTE EVER
Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s done, there is surprise that it’s not better.
—AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE
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day in the life
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water cooler
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relationshipsmatter.
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listen, curate, filter
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tune accordingly
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some quick examples
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begin.
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don’tbeleftout
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internet economy
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social capital
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authenticity matters
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your job
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social graces
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X
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some more quick examples
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transparency=beautiful
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no big whoop.
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Tools
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6x/week2.5% took action+3.75% month-2%/month
4x-5x/dayMore tweets = more retweets
2010 Nonprofit Social Media Benchmarks Study
http://www.e-benchmarksstudy.com/socialmedia/
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reputation grooming
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size doesn’t matter.relationships do.
metrics
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2,000 followers
x50 retweets
x6,000 unique
__________________________________
600,000,000 possible impressions
25,000 impressions
person one
person two
courtesy Michelle Greer
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choose metrics carefully.
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satisfaction.
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satisfaction.
authority.
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loyalty.
satisfaction.
authority.
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case study:
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• Organizations: Set Your Policy and Be Clear
• Leadership Is Changing• Social Networks Are Not
ATMs• Private, Roll-Your-Own vs.
Joining Public Networks• How Not to Respond to a
Social Media Rampage• You Are Not Alone!• Neat Petition Tool• ROI for Social Networks
and Social Media• The Danger of Slacktivism• Wellstone Action
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that’s all, folks!
http://deannazandt.com/change
deanna zandthttp://deannazandt.com@randomdeanna
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Photo credits:
• Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/ • Water cooler: http://www.flickr.com/photos/rocketlass/317272120/• Relationships: http://www.flickr.com/photos/43447431@N02/5162092963/• Don’t panic: http://www.flickr.com/photos/mckaysavage/497817843/• Equalizer: http://www.flickr.com/photos/keelanj/4341380233/• Typewriter: http://www.flickr.com/photos/mgrap/2261210942/• Left out: istockphoto• Piggy bank: istockphoto• Social capital: http://www.flickr.com/photos/scoobay/224565711/ • Groucho: http://www.flickr.com/photos/jstar/3268598372/ • Weaver: http://www.flickr.com/photos/archeon/3890681138/• Party: http://www.flickr.com/photos/24062854@N04/2499732296/• Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/• Oops: http://www.flickr.com/photos/ktpupp/508647245/• Tattoo: http://www.flickr.com/photos/shivenis/3441442882/ • Kermit: Screenshot from “The Muppet Movie.” Used lovingly sans permission.• Tools: http://www.flickr.com/photos/siomuzzz/2577041081/ • Kitty: http://www.flickr.com/photos/wishymom/2255288933/ • Measurement: http://www.flickr.com/photos/marco1983/3306497259/• Odometer: http://www.flickr.com/photos/entropyer/399353063/• Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/• Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/
Without Creative Commons licensing, most of this wouldn’t have been possible. Thank you!