changing the game of postal services

From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipcars, a

new generation of businesses are rising out of the maelstrom of

economic and technological change across our world. These are just a

few of the companies shaking up our world. Over the last 12 months I

have completed a huge research project to find the 120 companies,

large and small, from every continent, who are changing our world …

and how they do it.

“Gamechangers” are disruptive and innovative, start-ups and

corporates, in every sector and region, reshaping our world. They are

more ambitious, with stretching vision and enlightened purpose. They

see markets as kaleidoscopes of infinite possibilities, assembling and

defining them to their advantage. They find their own space, then

shape it in their own vision. Most of all they have great ideas. They

outthink their competition, thinking bigger and different. They don’t

believe in being slightly cheaper or slightly better. That is a short-term

game of diminishing returns.

Why be 10% better, when you could be 10 times better?

Gamechangers think and act differently. They fuse digital and physical,

global and local, ideas and networks. They win by being smart, fast

and connected – rather than through scale and efficiency.

They capture their higher purpose in more inspiring brands that

resonate with their target audiences at the right time and place,

enabled by data and technology, but more through empathetic design

and rich human experiences. Social networks drive reach and richness,

whilst new business models make the possible profitable. They

collaborate with customers, and partner with other business,

connecting ideas and utilising their capabilities. They look beyond the

sale to enable customers to achieve more, they care about their impact

on people and the world. Ultimately they want to create a better world.

“Gamechangers. Are you ready to change the world?” will be

published in 2014, and is also a portfolio of inspiring, practical

workshops described in this document … For more information explore

www.Gamechangers.pro

We live in an incredible time of power shifts and rapid change

Change creates new opportunities, behaviours, expectations

Changing the way we engage people

Changing where and how we connect

Changing the way we do businessChanging how we deliver

Changing the way we do businessChanging the way we do businessChanging how we deliver

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Scanadu

10. Second Sight

1. Amazon

2. Aussie Farmers

3. Etsy

4. Fab

5. Le Pain Q

6. Magazine Luiza

7. Positive Luxury

8. Trader Joe’s

9. ZaoZao

10. Zilok

1. Apple

2. Beats

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Dropbox

5. Giff Gaff

6. Google X

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Aeromobil

2. Air Asia

3. Airbnb

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. 3DHubs

2. Corning

3. DP World

4. Dyson

5. Embraer

6. Local Motors

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Beauty’in

3. Danone

4. Graze

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Desigual

3. Editd

4. Gilan

5. Greenbox

6. Indetix

7. Patagonia

8. Rapha

9. Threadless

10. Tom’s

1. Alior Sync

2. Commonwealth

3. Fidor

4. First National

5. Handelsbanken

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Flipboard

4. Netflix

5. Pixar

6. Red Bull

7. Supercell

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfutureretail

Futurehealth Futuretech FuturemakersFutureBank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

Futuremedia

1. Ashoka

2. AzuriTech

3. Chile AIC

4. Graal Bio

5. IBM

6. IDEO

7. Kickstarter

8. Li & Fung

9. Live Nation

10. Salesforce

1. FC Barcelona

2. Bitcoin

3. Bhutan

4. Usain Bolt

5. The Elders

6. Lovemarks

7. Oregon Project

8. ParkRun

9. WWF

10. You

Futureservice FutureBrands

www.gamechangers.pro

© Peter Fisk 2014

[email protected]

© Peter Fisk 2013

theGeniusWorks.com

What can we learn from other sectors, around the world?

What can we learn from other sectors, around the world?

Change your game

THINKChange your

vision

Change your

story

Change your

market

disruptChange your

strategy

INSPIREChange your

brand

createChange your

business

AMPLIFYChange your

potential

sustainChange your

impact

Change your

relationship

ENABLEChange your

experience

resonate

mobilise

explore

© Peter Fisk 2013

What do “Gamechangers” do?

© Peter Fisk 2013

Gamechangers.pro

“Change the game” in 4 dimensions

© Peter Fisk 2014

Gamechangers.pro

16 ways to innovate your business

Brand

innovation

Purpose

innovation

Strategy

innovation

Concept

innovation

Structural

innovation

Process

innovation

Resource

innovation

Financial

innovation

Market

innovation

Customer

innovation

Experience

innovation

Relational

innovation

Pricing

innovation

Channel

innovation

Service

innovation

Product

innovation

Which is the right “business models” for your future?

Acting

with speed

and agility

Connecting

ideas and

people

Passion to

make life

better

Having an

audacious

attitude

Shaping

your own

vision

Making

sense of

change

Persisting

to make it

happen

What kind of people does it take?

© Peter Fisk 2014

Gamechangers.pro

Gamechanging strategies

Collaborative discovery

Possibility focused

Leadership teams

3 intensive days

We develop the right approach for your business, working collaboratively to

achieve your objectives better, faster … We combine a wide range

of processes and tools, insights and ideas, people and partners

Innovative solutions

Deep insights, big ideas

Customer experiences

High energy workshops

8-12 day projects

Brand blueprinting

Portfolio and architecture

Essence and propositions

Experience delivery

15-75 day projects

© GeniusWorks 2013

Business vision Masterclasses Gamechangers

Innovation Business summits Think Different

Brand strategy Customised training New Customer Agenda

Propositions Innovative Leaders Einstein Picasso

Business impact Winning Marketers GenY+SoLoMo=expG

Future

Innolab

Brandlab

optima

fast

Strategic consulting Practical development Inspiring keynotes

Contact Peter Fisk at [email protected] or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com

Exploring your biggest challenges and opportunities,

developing smarter strategies and innovative solutions

for implementation and profitable growth. Customised

approaches, built around these proven formats:

Fast, intense process helping executive

teams rethink purpose and strategy in a

fast changing world, and then to refocus

and reinvent the business for the future.

Recent clients: Cinnamon, Vodafone

Accelerated and collaborative three

phase process exploring insights,

designing concepts and delivering

innovative solutions for market success.

Recent clients: Savola Foods, Turkcell

Developing or extending your brand for a

better future, based on purpose and

relevance, differentiation and identity,

experience and effective delivery.

Recent clients: Aeroflot, Philosophy

Developing fresh, distinctive value

propositions for each target audience,

building on the brand to engage

customers and deliver better solutions.

Recent clients: TeliaSonera, Visa Europe

Exploring your biggest challenges and

opportunities, developing smarter

strategies and innovative solutions

implementation and profitable growth.

Recent clients: Microsoft, Pinar

Developing people to think different and act smarter in

the new business world, from summits and seminars, to

practical workshops and retreats, the content and

experience is designed around your people:

Inspiring, practical and stretching 1-2 day

seminars on future strategy and brands,

marketing and innovation applied to your

business issues and sector opportunities.

Recent clients: BNP Paribas, Skanska

Bringing your people together to rethink

and refocus their priorities and direction.

Designing and facilitating the format and

content to energise, connect and enable.

Recent clients: Hershey’s, Time Warner

Working with you to design better

programmes from 40+ modules, based on

team and personal capabilities and

priorities, qualifications and real impact.

Recent clients: Coca Cola, Eczacibasi

From 2d to 4d: command and control to

connecting and collaborating, catalysing

and creating, amplifying potential to

deliver business and market leadership.

Recent clients: Coty Beauty, Lastminute

Customer champions, business

innovators, growth drivers … how to

drive and align the business, and deliver

more business and market impact.

Recent clients: Nestle, Standard Life

Alibaba to Zidisha, Ashmei to ZaoZao, the next generation

of brands are shaping markets with new ideas and tools.

What does it take to compete, innovate and win in these

new markets? Example themes for keynote speeches:

How to shape your market in your own

vision, not live in the shadow of others.

How to innovate from the future back,

then win now forward. What is the future

of health, retail, travel and your world?

Steve Jobs was a genius and a geek, who

defied the rules of business to create new

markets, and phenomenal results. How

can you apply the magic of Apple to your

business, and Steve to your leadership?

What do post-crisis, digitally enabled,

globally influenced customers really

want? Connecting insights and trends, to

explore how you can do more for your

customers, and outthink the competition.

How to combine the analytical precision

and disruptive imagination of your left

and right brain to think bigger, simplify

complexity, shape the future, innovate

smarter, and make better decisions.

Young people, social media, mobile

marketing … connecting digital and

physical worlds, networks and content,

viral storytelling and target promotions

to deliver faster, exponential growth.

myworld

+genius

0930 - 1100 ... Gamechangers: Are you ready to change the world?

The next generation of business shaking up our world

Thinking different: We live in an era of “awesomeness”, an ideas economy of incredible change and opportunity …

• Flying cars and the Guiyang Circle, Moore’s Law and plastic brains

• Exploring new markets, exponential trends, deeper insights and the best opportunities

• Incremental improvements are not enough, nobody wants to be average

• Think bigger and smarter, disruptive and transforming, be 10x better not 10%.

• So how can you build brands, engage people and drive growth in this new world

10 inspiring innovators to learn from: “Gamechangers” are speedboats not supertankers, shaking up every market

• Audacious … Google<X> solving big problems … and 23andMe one changing lives

• Intelligent … Moven’s better mobile money … and Scanadu leading the internet of things

• Collaborative … Virgin Galactic making impossible possible … and Threadless with you

• Enabling … Nike+ redefining its business … and Safaricom stretching across sectors

• Networked … 3DHubs making 3D printing real … and Li and Fung making any idea happen.

1130 - 1330 ... Innovative strategies for brands and markets …

How to change your game, don’t just play the game!

5 practical tools to implement: Rethinking the way in which you develop strategy, drive innovation, engage

customers, deliver experiences, and achieve success:

• Brands … How to build brands around customers, aspirations and communities.

• Innovation … How to design a better business model with partners and collaboration.

• Communication … How to create resonance that is SoLoMoTo (social, local, mobile and topical).

• Experiences … How to deliver incredible service that enables people to achieve more.

• Movements … How to build loyalty between people, communities with branded purpose.

Getting started: How can you be a Gamechanger too?

• Where to start, what is different, how to out-think your competitors …

• Local, innovative, shaking it up. Who are the “gamechangers” of your market?

• Questions and answers. How to find more. Your personal toolkit to take away.

• Inspirational words from the gamechangers … Be bold, be brave, be brilliant.

Participants will receive a Gamechangers Workbook to use during the workshop (provided as a PDF, for printing by

organisers) with ideas, templates, and links to further information. A range of articles, practical tools

and case studies are also available electronically© Peter Fisk 2014

Gamechangers.pro

0930 – 1100 Think … Change your future

How to out-think the competition

• Ideas Possibilities limited only by imagination

• Audacious Developing ideas with attitude

• Foresight Thinking from the future back

• Ambitious Finding your inspiring purpose

• Rethink See things differently, think different things

1130 – 1300 Explore … Change your market

How to find the best new opportunities.

• Eastwards Qatar to Jakarta, Arabian sun and Asian tigers

• Southwards Rio to Nairobi, Latin passion and mobile Africa

• Tribal Bernabau to Kalijan, people like people

• 18 and 80 Digital youth and affluent boomers

• XX and XY Athena women and metro men

1400 – 1530 Disrupt … Change your strategy

How to shape markets in your own vision

• Space Creating your own space in the world

• Disrupt Redefining the possibilities

• Vision Imagining a better future for business

• Choices Developing a winning strategy

• Pivot Moving from mediocrity to magic

1600 – 1730 Inspire … Change your brand

How to build brands that enrich people’s lives

• Purposeful Brands that make life better

• Core Finding what you really do for people

• Enabling Helping people to achieve more

• Platforms Engaging people in bigger ideas

• Propositions Making brands personal and relevant

0930 – 1100 Create … Change your business

How to design a better business model

• Innovate Creativity, design, and making ideas happen

• Models Innovating the business model

• Together Crowds and collaboration

• Frugal Create it cheaper, easier, faster

• Simple Simplicity, focus and experiences

1130 – 1300 Resonate … Change your story

How to engage people at the right moment

• In context It’s about my world not yours

• In time Real-time marketing, fast and topical

• Moments The four resonance points

• Content Creating content that is liquid and linked

• Storytelling Turning ideas into contagious stories

1400 – 1530 Enable … Change your experience

How to create a more valued customer experience

• Experience What really happens, before and beyond sales

• Enriching Educating, entertaining, enabling more

• Doubleloop Delivering retention, loyalty and advocacy

• Collaborate Participating to personalise and make it mine

• Intelligent Harnessing the potential of big data

1600 – 1730 Mobilise … Change your relationship

How to achieve more with people together

• Social Power and passion of people when connected

• Giving Collaborating and co-creating

• Sharing Renting, sharing and recommending

• Loyalty Trust, advocacy, loyal to each other

• Movements Activating a community with passion

© Peter Fisk 2014

Gamechangers.pro

Peter Fisk is a business and brand innovation expert.

He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter

innovation and better marketing … making sense of fast-changing markets, learning from the next

generation of brands, digital and physical, large and small, west and east, new ideas and practical

solutions … inspiring and enabling you to innovate and win in the exciting new world of business.

He was recently described by Business Strategy Review as “one of the best new business thinkers”,

part of the Thinkers 50 “Guru Radar” and a Visiting Professor of Strategy, Innovation and Marketing at

IE Business School, Madrid, Europe’s top ranked business school.

Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior

management worldwide to “see things differently” – to develop and implement more inspired

strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership

teams, InnoLab is a facilitated innovation process based on deep customer insights and creative

thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a

broad range of development workshops, combining new ideas, next practices and effective action.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,

Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever

marketing. They play by different rules, embracing the growth of emerging markets and power of

digital networks, human design and social entrepreneurship, and they win with better results.

His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars

and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius

explores the left and right-brain approaches to competitive success (translated into 35 languages!),

Customer Genius describes how to build a customer-centric business, Business Genius is about

inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and

after exploring the world of nuclear physics, joined British Airways at a time when it was embarking

upon becoming “the world’s favourite airline” and managed brands like Concorde.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He works

across sectors, encouraging business leaders to take a customer perspective, and learning from

different types of experiences. His clients include American Express and Aeroflot, Coca Cola and

Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red

Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of

Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand

Finance and partner of The Foundation, before founding his own business, GeniusWorks.

.

Email: [email protected]

Twitter: @geniusworks

Website: www.theGeniusWorks.com

Project: www.NextGenerationBrands.com