changing the face of belgian football
DESCRIPTION
@bobmadou - Business Director KBVB / URBSFATRANSCRIPT
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Changing the Face of
Belgian Football@bobmadou
Business Director
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D x V + F > R
D = Dissatisfaction R = Resistance to change
V = VisionF = First steps
The Change Formula
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D x V + F > R
D = Dissatisfaction R = Resistance to change
V = VisionF = First steps
Formula for Change
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What is a brand ?
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Image september 2011
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D x V + F > R
D = Dissatisfaction R = Resistance to change
V = VisionF = First steps
Formula for Change
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Belgian Football
Servicing & Insuring 400.000 members & 2200 clubsOrganizing 11.000 matches per weekend
Administrating 250.000 matchsheets and ref. ReportsServicing 1 head, 9 regional offices & 1 nat traincentre
Managing 160 peopleManaging 90.000 affiliations & 30.000 transfers
Dealing with over 1500 disciplinary casesOrganizing 130 events
Organizing the Cofidis Cup Training 6000 Referees
Managing 800 volunteersSupporting & coaching all National Teams
Supporting, coaching & exploiting the Belgian Red Devils
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Service Organisation
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ambitions
conditions
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6 strategic goals for Growth for 2016
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4 strategic goals for Winning for 2016
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50 Operational Goals for 2014
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D x V + F > R
D = Dissatisfaction R = Resistance to change
V = VisionF = First steps
Formula for Change
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Better Brand
Better Cultur
e
Better Service
Better Brand
Better Cultur
e
Better Service
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Communicate through brands based on stakeholder groups
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©BELGIAN FOOTBALL
Belgian Football
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Samen op weg naar de grootste supporters-
club ooit voor de Rode Duivels …
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4 strategic goals for Winning in 2016
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www.everydayfootball.be
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Please provide your ideas on
#NEWRBFA
Thank you
D x V + F > R
@bobmadou
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