Changing the culture at

FinleyIn the past 5 years, Finley administration has taken a variety of steps and actions including Serving Others to engage employees and develop a Finley community based on trust, dedication and a little fun.

We knew….Employee/CEO relationship needed work…

Past Practices: Pizza lunch with employees on their anniversary date

Poor attendance Little engagementMore complaints than camaraderie

Java with John wasn’t jumpin’

External Marketing 2008

Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, 89% of Americans (aged 13 to 45) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause". The same study also indicated that a significant percentage surveyed would prefer to work for a company that was considered socially responsible.

The Employee Satisfaction Committee brainstormedEmployees agreed that:They struggled in leaving their jobs to attend a social function while coworkers covered their work.It’s hard to come in on a day off.They thought planned social interaction was a waste of money – better spent on something else.

THEY also Agreed that:Everyone wanted an opportunity to meet and get to know John

Employees like to meet staff in other departments that they may normally not meet

Everyone felt good about doing something good for the community, but found it hard to set aside time and know of good opportunities.

Finley had a multitude of values – BUT - no one knew them!Compassion                                ResponsivenessContinuous Improvement                                      ServiceFriendliness                                                           StewardshipInnovation                                                             Team Work

Engaged Employees developed new Values– F I N L E Y

Open Forums of previous yearswere attended by a small percentageof employees.Finley began heavy promotion for employees to attend and added themes to make Open Forums motivational and FUN!

Attendance is now at 75 to 80 %

“Celebrate our Success”

Communication is key1. Weekly communication from John Knox – “What’s Going on at Finley?”2. UPDATE information from Open Forums – in print and online3. STAT – weekly employee newsletter – online and print

Employee Pride Celebrations

Employee Social Events by the Activities CommitteeGolf Outing Picnic Movies Holiday PartySwim Party Bowling Volleyball Tournament

Employee RecognitionThank you notesBirthday Cards from administrationEmployee Rounding by ManagersUse of Manager toolkit

External Marketing 2008

Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, 89% of Americans (aged 13 to 45) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause". The same study also indicated that a significant percentage surveyed would prefer to work for a company that was considered socially responsible.

A community project evolved…

All employees could participate Developed co-workers relationships Developed CEO/employee relationshipsDeveloped Good PR for FinleyPositioned Finley as a leader in the communityMet a direct community need

FIRST - We worked with the Rescue Mission to meet their needs

SECOND - We communicated this outreach program to our leadership team

External Marketing 2008

Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, 89% of Americans (aged 13 to 45) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause". The same study also indicated that a significant percentage surveyed would prefer to work for a company that was considered socially responsible.

Congratulations on your employment anniversary at FinleyAs an employer, Finley is fortunate to have a team of dedicated and talented employees.

Likewise, Finley employees are fortunate to work for an organization dedicated to providing quality in employment as well as patient care. In support of our community, Finley employees will be invited once a year during their anniversary month to join John Knox and others in serving a meal at the Dubuque Rescue Mission.

Next month is your employment anniversary month at Finley. The serving others lunch will be hosted by Finley on the third Wednesday of each month. The food will be cooked at Finley and transported that day to the Dubuque Rescue Mission. Participants will have the option to travel with others to the Dubuque Rescue mission in the Finley van. This will require about two hours of your time, from 11:00 am to 1:00 pm. You will be paid by Finley for these hours. To participate, call: Lisa Meyer in Community Relations at #2404 – first come, first serve for participation. If you want to help, but are unable to serve during your anniversary month – please call and let us put you on a list to serve another month.

Thank you for your continued service to Finley patients – and our community.

NEXT – We created an invitation for employees that defined the program and still appreciated them.

Letters and calls of appreciation from community leaders

Word spread in

Our community…

Article in the

Telegraph Herald

External Marketing 2008

Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, 89% of Americans (aged 13 to 45) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause". The same study also indicated that a significant percentage surveyed would prefer to work for a company that was considered socially responsible.

The employee culture at Finley today

The Finley culture in our Community

Questions?