changing retail -2016 driving mobile conversion
TRANSCRIPT
CHANGING RETAILRakesh RaghuvanshiFounder & President T +919820329959 E [email protected]
WHAT’S THE POINThaving digital assets and not getting discovered ?
147 BILLION US.$ BY 2017digital economy in India *ET+KPMG report Dec2015
who do you think will be making money here ? what’s your brand’s share in this pie going to be?
Browsers 2 Buyers
“ SEARCH IS THE
NEW SHELF NEAR YOU
Text ,Talk or Tap ; search is hear to drive new customers
And with Cognitive computing and Artificial intelligence coding of content is going to become
even more critical
Example : i click the picture of this red bike and ask (talk search ) Siri to get me the on road price of the same and click on the SRP to go into the page and
then tap to down load a free test drive
NiftyWindow helps brands win Organically on all that customers use mobile for shopping
4 out of 5 Customers search for business locally
54% of all digital advertising goes
unnoticed
84% of All Marketers want to invest in location based
connect for mobile Marketing investment
85 % + of all customers trust & click on organic search
results
Why Organic In Digital
“only 32% of the web traffic is Humans”-‐ Bob Hoffman 2015 Media Forum
57% of all Video ads surveyed were not viewable to Humans Q2-‐2015
56% of all paid ads were not viewable to Humans -‐
75% of all paid video ads purchased programatically were not viewable to Humans in Canada Q3-‐2015
SKILL TRUMPS SPENDS
QUESTION EVERYTHINGlet data speak for themselveshttps://youtu.be/MCAEbirIByc
ORGANIC + LOCAL 89% Consumers trust local + organic results over paid
search results and ads
the head and body together only account for 3.25% of all search traffic! In fact, the top terms don’t account for much traffic:
Importance OF Long Tail
This means if you had a monopoly over the top 1,000 search terms across all search engines (which is impossible), you’d still be missing out on 89.4% of all search traffic. There’s so much traffic in the tail it is hard to even comprehend
– As of Sep 2015 “Growing search trends in India .”
– Rakesh Raghuvanshi
“Therefore our focus is on Click Through Rates .”
“Therefore our focus is on Click Through Rates .”
“Therefore our focus is on Click Through Rates .”
“Therefore our focus is on Click Through Rates .”
“Therefore our focus is on Click Through Rates .”
• Discovery at product and location level Organically + Long Tail optimisation for organic discovery
• drive online customers to offline store and measure who , what when where and why of customers engagement from your digital assets
• Fastest “Go to Market Technology “ helping legacy brand’s current digital assets (read websites and social pages) become mobile Commerce first ready in flat15 days
• Drive the Brand narrative and take control back from 3Rd Party Digital assets and harness social selling across geographies and Digital assets - through Mobile ,Search, Social and Local discovery
80% of the success is in showing up ON Search Result Page
NiftyWindow Product Promise
Winning by Powering your local partners /reseller -‐ Help them go online and Get Discovered Online -‐ convert browsers to Buyers
“OnLine 2 OffLine” through Distributed content
Johann Wolfgang von Goethe
“Knowing is not enough; we must apply. Willing is not enough; we must do."