changing face of pr for rotary
DESCRIPTION
Presentation prepared by James Martin, District 1010 MPRC Chairman on the challenges faced by Rotary in changing the way the undertake Club and District PRTRANSCRIPT
The art of communicationThe changing face of Rotary
Why does Rotary not get
good Press coverage?
Public Relations?
Where does PR sit in your Club?
Is this your Club PR Officer...?
getting the right message
to the right people in the
right way...
what is effective PR?
How good PR will pay off
“In the promotion of understanding, it is important to reach large numbers, non-
Rotarians as well as Rotarians, and you cannot reach large
numbers privately.”
Paul Harris, founder of Rotary
RI strategic planEnhance public image and awareness
•Unify image and brand awareness •Publicize action-oriented service •Promote core values •Emphasize vocational service •Encourage clubs to promote
Generate enquiries
Increase donations
Encourage participation
Enhance reputation
Why change the message?
Membership predictions
“your less fun granddad...”
...what w
e actually do
Do we get into bed with others?
Just imagine...
ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDSMoney raised will help their local community
ROTARY SIGNS BECKHAM AS FIRST AMBASSADORFootballer will help highlight Rotary’s humanitarian work
“I think it is a club/group of professional men, who do good work,
mainly for their local communities.”Female Facebooker (40)
Secretaries, Remember when...
“Humanity in Motion”
Used to empty your printer cartridges?
A whole new feel...with no empty ink
cartridges!
Rotary...an evolving brand and we’re
not alone
So, is the wheel safe?
Feel proud of Rotary now?
...just one more thing
Boots or slippers then?
Thank you
James MartinDistrict 1010 MPRC Chairman
Follow on Facebook: www.facebook.com/jwmartinFollow on Twitter: www.twitter.com/jameswmartin