changing business models - wild apricot
TRANSCRIPT
Chang ing Bus iness
Mode ls
MaryByers.com
P e r m i s s i o n t o w i n w h e n
n o t h i n g i s c e r t a i n
“…the same circumstances that
are causing discomfort are also
midwifing the future.”
S e t h K a h a n
Pricing“Free” as strategy
1. What can you offer for free for potential members?
--Webinars, mini-courses, white papers
2. What can you offer for “free” with membership?
1 . I t c r e a t e s r e c u r r i n g r e v e n u e .
2 . I t b u i l d s a m o r e d i r e c t r e l a t i o n s h i p t h a t
s t r e n g t h e n s t h e b r a n d , b y p u t t i n g c u s t o m e r s
( i . e . m e m b e r s ) a t t h e o r g a n i z a t i o n ’ s c e n t e r .
3 . I t g e n e r a t e s a n o n g o i n g d a t a s y s t e m t h a t c a n
b e u s e d t o i m p r o v e s e r v i c e s a n d i d e n t i f y
o p p o r t u n i t i e s t o i n c r e a s e s a t i s f a c t i o n .
W h y
s u b s c r i p t i o n ?
Robbie Kellman-Baxter writes:
Pricing“Free” as strategy
Tiered model
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