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MONIKA MONIKA Student of Student of L.P.UL.P.UStnd. (M.B.A) Stnd. (M.B.A)

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Introduction to IS

In modern world Advanced technology

helps in changes in business environment

Types of changes in Business Environment

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technological AdvancementsTechnological Explosion

Both authors surmise that 90% of our present technical knowledge has been generated during the last 55 years

Shortening of the technical cycleThe technological Cycle includes scientific and technological developments prior to the traditional products life cycle.

globalization of technologySubstantial increase in technology transfer in the form of licensing and strategic alliances.

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Application of technology technology also requires the ability to make

effective use oftechnological knowledge.technological capabilities reqiuire better application of technology including the ability to acquire, use, assimilate, adapt, change and create technology.

The walkman – the invention of the walkman meant no

new technologies, only a new application of technology The breakthrough of the internet in the mid -90s; at

that time this particular technology was already old.

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Change in technology, affectsEmployee training needsThe nature of employee’s tasksOrganizational Structure Employee’s Job satisfaction and attitude

towards work.

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Technological literacyUnderstanding that technology includes

hardware, Know-how, cultural needs and desires, and economic and political decision making;

understanding how technology shapes and is shaped by society;

Understanding that technological issues involve conflicting assumptions, interpretations and options;

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Having the necessary data collection and decision making skills to make intelligent choices

having the ability and desire to take responsible actions on social issues.

Technology : The Key to Competitiveness

Change in technology only possible through INNOVATION .

Innovative companies are those that keep their collective eyes and ears open to change and opportunity and respond with ideas and actions that keep them growing and profitable .

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Technology provides an edge over competitors on all the four Ps of marketing :

Product PricePromotion Place

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Technology and India Some of the remarkable achievements in the

field of science and technology over last 50 years are listed as below:

Achievements related satellites in IndiaAchievements in biotechnologistsAlternative energy Achievements in atomic researchDeveloped three indigenous diagnostics kits for

AIDS

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Development of diagnostics kits for other deseases

Defence research organisations e.g wide range of tactical missiles

Battle tanks: ARJUN & AJEYA.

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globalization

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Globalization (or globalisation) is the process of international integration arising from the interchange of world views, products, ideas and other aspects of culture. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its development the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities.

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Impact of globalization

Designing in Global Environment Production Location Selection Rationalised Production

Vertical Integration Product Strategy

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