change the way you do business - tony markovski

Tony Markovski Head of Innovation & Emerging Technologies EMEA

Changing The Way We Do Business

@tonymarkovski #mirumopus

INNOSIGHT, Richard N. Foster, Standard & Poor (2012)

15 YEARS

When Digital Disruption Strikes, Capgemini Consulting (2015)

84% 6%

Global Innovation 1000 Study, PwC (2016)

680,000,000,000

Global Innovation 1000 Study, PwC (2016)

Higher spend does not ensure performance

experiencesorganisations

purpose

solve human problems

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

33%

50%

75%

90%

STOVE

PHONE

CAR

ELECTRICITY

SMARTPHONE

INTERNET

PC

??

“More Is Better”Command & Control

Future Is Repetition of the PastFormal Roles

Beat CompetitionMake People Want Things

“Better Is Better”Interconnected Power

Make What Is NextFluid Roles

Collaborate To WinMake Things Work For People

20th Century 21st Century

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020

WebsitesKeyboard, Mouse, Monitor

AppsTouch

1990s 2010s

30% of web browsing will be

done without a screen

2020

average person to have more conversations with bots than

their spouse

20% of brandswill abandontheir mobile

apps

100 million consumers will shop in augmented

reality

WebsitesKeyboard, Mouse, Monitor

AppsTouch

EverythingMessaging, Voice, AR/VR, AI

1990s 2010s Now


Mobile FirstCustomer Journey

ContentIntuitive Interface

Dumb

2010s

Mobile OnlyMicro-Moments

FunctionNo Interface

Smart

Now

5:49:07

5:49:10

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3 Seconds, 0 Paperwork

Lemonade is the only insurance company incorporated as a Public Benefit Corporation. That means we're committed to high standards of transparency and social impact, not just profit.

We practice radical transparency and mutual trust.

How much of total mobile time is spent in branded apps?

How many branded apps are downloaded fewer than 10,000 times?

Tom Goodwin SVP of Strategy & Innovation, Havas Media

”They have ignored existing companies in their marketplace, and been propelled into rapid growth unencumbered by the same elements, assets, knowledge, learned behavior that once fueled the incumbents.

These are companies founded in a world of new behaviors, inspired by new technology and liberated by new market dynamics.


Team of Teams: New Rules of Engagement For A Complex World, Stanley McChrystal 2015

Command & Control


Team of Teams: New Rules of Engagement For A Complex World, Stanley McChrystal 2015

Networked

Sustained Organisational Adaptability

purpose-driven networkedcollaborative non-hierarchial dynamic

fearless unconventional inclusivecreative empathic autonomous

transparent trusting creativeresponsive real-time


Less than 10% say they work in companies that encourage non-conformity


The most highly correlated characteristics for the ”ideal modern leader” based on a survey of 64,000 people around the world

John Herzema, BAV Consulting, WPP Group, 2012


CEOs whose employees gave them high scores for character had an average return on assets of 9.35% over a two year period.

Measuring The Return On Character, Harvard Business Review April 2015

Measuring Return On Character

That is 5X higher than CEOs with low character ratings (whose ROA averaged 1.93%)

Never underestimate the power of a few committed people to change the world.

Indeed, it is the only thing that ever has.

Margaret Mead

solve human problems