change is not the same as having a facebook page
TRANSCRIPT
Keeping Up With Social Media
Change is not the same as having a Facebook Page
Rich Nadworny
May 22, 2013
Digital Strategy and Marketing Firm
Based in Burlington, since 2008
Virtual Agency
Started #BTVSMB in 2009
Blogger (HuffPo), Speaker,
VPR Commentator
“Social media is not an
advertising platform.
It is a platform to nurture and
deepen relationships.”
- Avinash Kausik
In The Broadcast Age
Business owned the Media
People were Social
In The Digital Age
Business has to be Social
People own the Media
Are YOU Social?
1. Find Out What Your
Customers Care About?
2. Be Social to Help, or To
Solve a Problem
3. STOP BROADCASTING!
4. Practice
Random Acts of
Social Kindness
Remember –
People Own the Media
Don’t worry about keeping up with
Social Media either.
“Instead of trying to build an authentic
and real customer experience, most
companies' social media efforts are
too broadcast, too one-way, too
scripted.”
- Bob Garfield
Stop worrying about new
(or old) social media channels
and start acting like a real
person would, that is, socially!
Twitter: @rnadworny
www.digalicious.com
NOW IT’S YOUR TURN:
ASK AWAY