2211 Elliot Avenue, Suite 110, Seattle, WA 98121

www.smashingideas.com

Change agents, disruptOrs,and innovators

meet our media kit

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Agency Overview & The Details

Our Services

Our Secret Weapon, Motivational UX™

Our Workshops

History of Smashing Ideas

Leadership

The Company We Keep

Our Digital Engagements:

Virtual Try-On Experience

Learn to Quit

Wordlings

Furcaster™

WeatherCaster

Spot

Julia Child’s Mastering the Art of French Cooking

Stephen Hawking’s Snapshots of the Universe

Barbie Digital Makeover

Panasonic Avionics

A Sampling of Industry Success

Media Contacts

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Table of contents

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We’re a different kind of digital agencyWe know that our clients are the pros at what they do. Our role? We are the catalyst for change in an increasingly digital world. We bring together a passion for helping companies dream big, the science of understanding human behavior, and decades of experience in actually making the things we recommend. We believe in working with our strategic partners collaboratively, designing solutions for the long-term, and that quality is paramount.

Couple this with our drive to create moments of emotional connection through sensory experiences, and you have a digital agency that creates exceptionally engaging connected products, applications, websites and platforms.

Just the facts

Agency overview

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From research through realizationWe dream big, but we also know the critical importance of having ideas that are realistic, actionable and create resonance in-market. We’re technology agnostic, meaning we work across all screens, connected devices and machine-to-machine engagements. Below are the broad strokes of the services we offer, but it’s just the beginning. Digital is constantly changing, so if it’s new and exciting, chances are we’re already experimenting with it.

Our Services

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Motivational UX TM

The art and science of digital behavior.

Motivational UXTM is a customer-centric approach to innovation that applies decades of multi-disciplinary research in behavioral psychology, user experience and game design thinking to technology solutions, giving companies a strategic edge over their competition.

Our Secret Weapon

Motivational UX TM

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9 PrinciplesOur framework for Motivational UXTM draws from these intersecting practice areas and groups them into 9 Principles designed to positively impact digital behavior. Based on each client’s unique goals, and our understanding of a customer’s motivations, different principles are emphasized or de-emphasized to create the best solution.

UXTM

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We understand that sometimes the hardest part of a new digital project is getting it started. Our workshops are strategically designed to kick-start projects, evolve an existing idea or infuse a current project with the secret weapon to success.

Motivational UXTM Workshop Our Motivational UX™ workshop will help clients evaluate an existing product or project through multiple lenses and identify motivational strategies that align with their business goals in order to enhance the user experience of their product.

A sampling of what you’ll walk away with:

• Deep understanding of the 9 Principles of Motivational UX™, with insights and ‘best-of’ industry examples

• Uncover the biggest influencers of human behavior on your user group

• A full roadmap, with action items, around your identified top 3 Motivational UX™ Principles

Smash-a-thon Innovation Week Smash-a-thon is a week-long workshop designed to immerse teams in a lean environment, with a proven process that applies best practices from Lean User Experience, Agile Development, and Motivational UX™. In this workshop, we endow clients with the talent and expertise of our multi-faceted team in order to fuel productivity and turbo-charge their path to new products or services for the digital age.

A sampling of what you’ll walk away with:

• Identify and align on a product direction

• Develop prototypesA full roadmap, with action items, around your

• Test your product with real customers

Our Workshops

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Experience Mapping WorkshopLasting digital engagement today is no longer just a series of interactive touch points, but rather, a digital experience that authentically speaks to the aspirations, needs and pain points of your customers. To ensure the effectiveness of our clients’ users’ experiences, and to help organizations navigate omni-channel complexity, we employ experience mapping – a strategic process of capturing and communicating complex customer interactions.

A sampling of what you’ll walk away with:

• Goals, needs and pain-points for your customer group(s)

• The actions, thoughts and feeling at each stage of the customer journey

• An experience map – the strategic foundation for your digital solution

Story Mapping WorkshopWith digital products increasing in complexity, it is imperative to create a structured process that outlines where your project is at and where it needs to go. Our Story Mapping workshop is a textual visualization of identified user tasks, user goals and business goals within a product’s features. Story Mapping creates a roadmap specifically for a client’s product at the development stage…the moment when our technical expertise is ready to build the product.

A sampling of what you’ll walk away with:

• Develop a backlog, user stories and identify holes in a product’s backlog

• Build a structured development plan

• Create an effective release plan based on your user types and the associated business value

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Early 2000’sSmashing Ideas positioned itself as a digital innovation agency, leveraging Flash to create engaging online experiences in the form of games, activities, immersive advertising and websites.

Youth and family market became a large focus, with clients including Disney, Kraft, and Nickelodeon.

2008-2009Focus evolved to the connected consumer that can access content from any device.

Smashing Ideas created the user experience of a first-of-its-kind connected device for GE Security. By merging streaming and digital content, such as weather, lighting, temperature control, and news headlines with a security console, users were able to access real-time information and customized control at their fingertips.

Smashing Ideas championed UX design strategy for multi-screen engagement. A technology-agnostic approach to solutions broadened our technical offerings, while our first apps appeared in the iTunes App store with Top 10 chart appearances.

Nominated for a Primetime Emmy for the Disney Channel Broadband player on disneychannel.com.

2005-2007Smashing Ideas began to experiment in

creating content for multiple platforms, with the belief that consumers would demand

rich, engaging experiences on all screens.

Investment in mobile development and IP creation led to the launch of Smashing Ideas’ UK office and a worldwide push to distribute

content on carriers and devices.

New clients included Sony Ericsson, Nokia, Adobe and Verizon.

1996Smashing Ideas was founded by Evan

Clarrissimeaux, Glenn Thomas and Ben Yenter.

Focus was on Flash animation in the form of webisodes and taking traditional media

properties and expanding them into digital marketing events on emerging platforms.

History of Smashing IdeasPushing the edge of impossible for nearly 20 years.

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2011Smashing Ideas was acquired by Bertelsmann, a multinational mass media corporation, for its Random House, Inc. division. The move signified Random House and Bertelsmann’s intention to be leaders in digital content creation.

Smashing Ideas built the largest multi-site Drupal installation in the world for our international television-media partner.

2012Smashing Ideas’ rendition of Julia Child’s

Mastering the Art of French Cooking application for Random House was awarded

Best of 2012 on the iTunes App Store.

2012-PresentAfter fine-tuning the use of game mechanics and game design thinking through the creation of over 400 games, Smashing Ideas transitioned to a broader set of services, centered around Motivational UXTM.

Our continued implementation of current technologies led to the creation of connected products, sensor and BLE integration, virtual-reality platforms, and machine-to-machine interactions.

2010Smashing Ideas’ launched the ePublishing

group to lead the digital evolution of reading with the release of the iPad. Created first-of-kind digital products

for our publishing clients and released original applications over the coming

years based on acclaimed literature: War of the Worlds, Jungle Book, and OZ.

Fortune 500 clients looked to Smashing Ideas to develop innovative UI and

content solutions for emerging handheld and in-home devices as the mobile

revolution fully takes hold.

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Brian BurkeChief Executive Officer

Built upon his experience in early and late-stage start-ups, Brian leads Smashing Ideas in everything from business growth in competitive markets to guiding the development of tech-driven solutions that blend physical with digital.

Brian MarrChief Strategy Officer

Brian is passionate about creating digital experiences that harness the Power of Motivational UX™ . He leads the Strategy team to deliver digital solutions that increase time spent, retention and revenue.

Victor AllenChief Technical Officer

Victor leads the Dev/QA teams, as well as the agency’s overall technical strategy and development process standards. He takes a client-first approach that results in product realization for leading-edge partners worldwide.

Leadership

Lisa DawsonExecutive Director, Program Management

A Certified Scrum Product Owner, Lisa oversees the day-to-day operations of all cross-fuctional project teams. She focuses on maximizing team performance and the successful launch of large-scale, complex digital projects.

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Drew EricksonDirector of Finance

Drew leads the finance and administrative teams that support the financial health of the agency. He guides SI’s economic strategy and forecasting in order to optimize business growth.

Lisa ForsythSenior Director, Strategic Accounts

Lisa is responsible for the successful management of one of the agency's largest clients. She leads and manages a highly skilled team of front-end and back-end developers, QA engineers, designers, and producers that support more than 100 sites in 20 different languages across the globe.

Kevin WickExecutive Creative Director

Kevin leads the agency’s design practice, which spans design research, conceptual design, information architecture, interaction and UX design, visual design and storytelling, and usability testing.

Patrick CousansExecutive Director, Client Engagement

Patrick manages the engagement between SI and our partner clients. From aligning product goals to establishing cross-team dynamics, he helps ensure product profitability and successful deployment.

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The company we keepWe’ve worked with clients ranging from Fortune 500 conglomerates to local start-ups, and

everything in between. We pride ourselves on creating user-specific digital engagements that go beyond the obvious and push the edge of impossible.

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Our Digital Engagements

Apps, Websites, Products & Platforms

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Envision your next look. Anytime. Anywhere.

Platform & Mobile // Prototype Platform

Virtual Try-On ExperienceIn partnership with ULSee, we envisioned and built a game-changing smart mirror platform that companies can customize to their niche market, utilize existing 2D assets, and expand their mobile presence to create a never-before-seen augmented reality shopping experience. We conducted people-centric research to form customer archetypes, and from there we went through the experience mapping and story mapping process, which informed the design of a functional prototype for test markets. We met with international eyewear powerhouses to understand their unique business needs and objectives in order to get the right product to market in the most efficient way.

Sixty-six feature points within the facial tracking software allowed for head and facial movement recognition that creates a life-like view for how the product will look, in near-perfect scale, on the consumer. This resulted in the creation of a smart mirror platform, featuring Pupillary Distance (PD) measurement, virtual try-on, and 2D to 3D conversion of inventory imagery. This gives the ability to fit approximately 10,000 virtual frames on a single application, with additional inventory accessed server-side.

• Core technology platform can be applied virtually to any facial “try-on” need: i.e., eyewear, make-up, etc.

• Use of existing 2D marketing imagery converted to 3D

• Immediate connection between businesses and their customers, 24-hours a day

• Scalable business solution that limits need for costly on-site inventory

Winning

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The first smoking cessation application for the severely mentally ill.

Mobile // National Institute of Drug Abuse

Learn to QuitIn partnership with clinical psychologist, Dr. Roger Vilardaga, we planned, designed and built a revolutionary smoking cessation app for one of the most underserved segments of our population – the severely mentally ill. This demographic makes up nearly 45% of all cigarettes consumed in the United States, yet out of the more than 530 smoking cessation apps in-market, very few have gone through the rigors of clinical trials needed to address the very specific requirements for lasting treatment. Learn to Quit is based on Acceptance Commitment Therapy (ACT), a new form of behavioral therapy that guides and coaches individuals as they learn to quit.

Our design team translated these ACT techniques via visual storytelling to meet the precise needs of SMI. Case in point, to address the physical and behavioral limitations of the user group, we used a muted palette to lessen sensitivity to over-stimulation, buttons were created instead of swiping to account for users with pharma-induced tremors, and simple illustrations conveyed complex, abstract concepts. Learn to Quit is currently undergoing clinical trials and is funded by the National Institute of Drug Abuse.

• One of only 3 smoking cessation apps to go through clinical trials

• Large-scale clinical trials to begin early 2017

• Exclusive feature in Fast Company

• Featured in Psychiatric News

• Featured on King5 Evening News

Winning

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A world of word games for clever Earthlings.

Mobile // Smashing Ideas

WordlingsAs makers of more than 400+ games, we are avid fans of the word game genre. But we weren’t happy with the current state of this lagging market which has been relatively stale for the past decade, so we took it upon ourselves to shake things up by creating a highly addictive word game, built on the most robust dictionary ever seen. Enter Wordlings – a collection of 4 distinct word games where you can play solo, or challenge friends and foes alike, with real-time competitive play!

Wordlings offers the most robust dictionary in-market, with 20-30 letter word potential. 4 distinct games – Twist, Climber, Findagram, and Linker – have an endless combination of puzzles, offering players months of non-repetitive play. Challenge yourself, or friends and foes alike, through solo play, turn-based challenges, and multi-player real-timer Buddies play. From first time players to Scrabble world champions, Wordlings is so addictively fun, in no time flat you’ll be saying take me to your leaderboard.

• Most robust dictionary in-market

• Challenge friends in real-time with Buddies Mode

• 4 distinct game modes: Twist, Findagram, Climber, Linker

• Infinite puzzle play

• iTunes App Store ‘Games We Love’ Feature in the Games, Word, and Puzzle categories

• Top 5 iTunes word games

• 4+ star rating on iTunes

Winning

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The cutest way to get the weather.

AppleTV // Smashing Ideas

Furcaster™ for AppleTVCome rain or shine, Furcaster™ is a real-time weather application, built exclusively for the new AppleTV, guaranteed to put a smile on your face every time you tune-in to check the weather…no matter how blustery the conditions are outside. Harnessing the most accurate weather feeds in-market, Furcaster reflects the immediate conditions of the hour, plus the forecast for the day and week.

Targeted towards families, Furcaster™ helps kids learn about the weather, prepare for trips and learn about varying climates across the globe. The addition of Flurry, the cutest forecaster around, was brought in to stimulate curiosity, create emotional connection, and ultimately, integrate learning seamlessly through the power of play. From the sounds of birds joyously chirping in the sun to the rolling thunder of a late-night storm, Furcaster’s unique ambient soundscapes allow the application to run day or night as a backdrop, allowing families to enjoy the harmony of nature from the comfort of their living room.

• One of the first-to-market weather apps for AppleTV

• Ideal for children, families and the young at heart

• Featured in PSFK

Winning

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When watching the weather is not enough.

Mobile // Gannett

WeatherCasterOur task was to build a weather app that stood out from the clutter. Our solution was to create the ultimate weather experience – localized, elegant and easy to use. Leveraging the expertise of Gannett’s trusted on-air meteorologists, we designed a robust exploratory digital weather experience that provided in-depth, local weather forecasts, including severe weather alerts, hurricane tracking, animated radar, and interactive maps – all in retina-enhanced high definition.

Leveraging a comprehensive feature set, WeatherCaster marries expertise and technology to deliver quality, localized forecasts around the country. Though there are several weather-focused apps in the mobile space, only WeatherCaster brings the strength of meteorologists from 15 markets nationwide.

• 2012 Tabby Award to Best in Intelligence, Information and Reference App

• Featured as top weather app by Macworld and Geek Beat TV

• Named a top 15 “Outside-The-Box” weather apps by Netted by The Webbys

• Ranked in the top 10 weather apps for the iPad and iPhone on iTunes and was consistently ranked in the top 20 for almost a year in the weather category

Winning

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Five fantastical worlds. One unique adventure.

Mobile // Houghton Mifflin Harcourt

David Wiesner SpotThree-time Caldecott winner, David Wiesner, and his publishing partner Houghton Mifflin Harcourt, sought to bring to life an epic world-within-a-world fantasy adventure that takes the user through a series of unique worlds, accessed through…you guessed it…a spot on a ladybug’s shell. Spot had been David’s dream for decades, so over the course of 12 months we look a lean approach by immediately prototyping the interactions and transitions of five worlds while David perfected his vision and artwork. Once higher-level prototypes were in place, we began testing the application with users to see how the interactions felt and how users were responding to the content.

From some of David’s most beloved characters from Mr. Wuffles!, to worlds that thrive underneath an armchair and an intergalactic space station, we helped bring to life five interwoven worlds that take users through a fantastical journey hidden from plain site. The use of animation, atmospheric sounds, and interactive elements create a visual experience that is never the same twice. The omission of verbal narration allows the user to dictate their own adventure within the framework of visual exploration and is a jumping-off point for wherever an explorer’s mind will take them.

• Honorable Mention, 2015 BolognaRagazzi Digital Award

• Featured app on iTunes, Kids category

• 4+ rating on iTunes

• The chance to work with David Wiesner and bring a decades-old idea to life through the latest in digital technology!

• 2015 Editor’s Choice from Children’s Technology Review

Winning

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Mobile // Penguin Random House

Julia Child’s Mastering the Art of French CookingWe created a cooking app to simplify the complexity of Julia Child’s delicious French cooking and celebrate her extraordinary life. While Mastering the Art of French Cooking can be seen as intimidating, we wanted to create an environment that was approachable and warm. Since the user interface was the first point of contact, we chose to incorporate – as a way to capture her essence – elegant transitions, lush textures, rich patterns, and vivid photography of Julia’s life and culinary masterpieces.

As a metaphor to organize the content, we chose the traditional recipe card, which allowed for quick and easy navigation. To capture the time in which she lived, videos associated with recipes from the 1980’s television series, The Way to Cook, gave it a retro flare, as well as an additional dimension to her huge personality. A carousel of rare photographs with narration by her long time friend and editor, Judith Jones, provided an intimate window into Julia’s life.

• iTunes #1 paid Food & Drink app

• iTunes New & Noteworthy featured app

• iTunes top featured What’s Hot app

• Apple’s app store Best of 2012 list (Cooking category)

• 2013 Webby Award Official Honoree (Lifestyle category)

Re-imagining Julia Child’s classic cookbook for the digital age.

Winning

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Mobile // Penguin Random House

Stephen Hawking’s Snapshots of the UniverseThe world’s foremost authority on science, Dr. Stephen Hawking, and his publisher, Penguin Random House, sought to translate his best-selling books, A Brief History of Time and The Universe in a Nutshell, into an interactive and educational mobile application that makes the laws of time and space not only accessible, but engaging and fun. By taking an “easy to use, difficult to master” approach, we took our extensive history in game design (400 and expanding!) and used it as our North Star during development, because casual games have clear appeal to kids and adults.

We applied game mechanics like “mastery” to motivate users to master scientific concepts, just like they might want to master levels in a game. We also made a deliberate departure from the more typical dark palette and highly rendered graphics we too often see in science and space content, in favor of a super-simplified visual treatment. Distilling the visuals down to an infographic style added clarity to the content, as well as making the app more relevant and appealing to a general audience.

• iTune’s Editor’s Choice, December 2013

• iTune’s Featured App in the Education category

• eSchool News App of the Week

• 4 star rating on iTunes

• Downloaded in over 90 countries

Explaining the principles that control our universe through simple experiments.

Winning

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Product Development & Mobile // Mattel®

Barbie Digital MakeoverThrough a great collaboration with our clients at Mattel® and their technology partner, CyWee, we helped create an engaging, connected experience that introduces an entirely new way to play. Just slide an iPad® into Mattel’s Barbie Digital Makeover console, and it automatically connects via Bluetooth to power the experience. The Barbie® Digital Makeover iOS app launches, the lights on the console come on, and the iPad’s front facing camera projects your image onto the screen.

Applying digital makeup is an intuitive, fun process and is almost indistinguishable from putting on real makeup. You can select options like eye shadow, lipstick or blush and apply colors and glitter to the “Digital You” by touching a color pod on the base of the console with your finger, then pretend to apply the makeup to the “Real You” with the applicator – the facial-tracking technology keeps the digital makeup in place as you move, as though you’re really wearing it. You can also apply accessories, such as hair bows and headbands to the “Digital You” that also stay in place. Once your look has been perfected you can strike a pose and take a snapshot of yourself. Before saving your creation to the Photos app on your iPad, you can apply frames, graphics, speech bubbles, and other touches of flair that reflect your personality or sense of style.

• Ranked #1 free iPad app by iTunes in the Entertainment category

• Ranked in the top 5 overall in the App Store in over 20 countries

• Ranked #1 in App Store in 6 countries

• Selected as a “New & Noteworthy” app in the App Store

• Rated 5 stars across all categories in TimeToPlayMag.com

Blending the physical and digital to create a new way to play.

Winning

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Platform & Mobile // Conceptual Case Study

Panasonic AvionicsUsing a skies-the-limit approach, we conceptualized how airlines could revolutionize a flyer’s experience from start to finish. All airport and flight information, entertainment and amenities would be centralized into one user-friendly platform. All components of the trip could be managed from the singular, seamless application, reducing travel stress. The application could even navigate the traveler to the shortest security wait lines. Once on the airplane, in-flight entertainment would be initiated by the flight crew and would cease the moment they deplaned, yet the flyer’s personalized travel information would continue to run.

Airlines spend millions of dollars a year on the upkeep of in-flight entertainment, with local servers housed on each airplane. This equates to additional bulk and weight, not just for the servers and screens alone, but for the of rivers of wiring flowing throughout the subflooring. By developing a cloud-based platform that eliminates such physical additions to the plane, airlines could potentially save millions on fuel, and the weight reduction could allow for planes to travel greater distances with less cost.

• Delivered proof of concept for personalized in-flight entertainment and amenities that are available at any time throughout the duration of the flight

• Reduced airline infrastructure allows for savings in fuel demand and increased time in-air

• Airlines can create a holistic experience for their travelers that span beyond the flight and include hotel, car, food, and shopping advantages – creating greater customer loyalty and engagement

Winning

Conceptualizing the comfort and convienience of the 21st century flyer.

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A sampling of industry successSmashing Ideas has collected 50 awards over the years, including a Primetime Emmy nomination. While awards are a nice recognition of hard work and leading-edge thought, we’re most proud of the fact that our work has been enjoyed by more than 1 Billion people around the world.

2015 Davey Awards GOLD winner, GamesDavid Wiesner Spot

2015 W3 Awards GOLD winner, Best User of Mobile CameraVirtual Try-On Experience

2014 USA Today’s Top 5 Apps for Learning to ReadWallykazam! Letter and Word Magic

2013 Editor’s Choice Award from iTunes App StoreStephen Hawking’s Snapshots of the Universe

2013 UK iTunes App Store “Best Apps”A World of Ice & Fire

2013 FWA Mobile of the Day AwardThe Wonderful Wizard of Oz

2012 Tabby Award for Best Intelligence, Information & Reference AppWeathercaster

2012 Web Marketing Association Award for Best Entertainment WebsitePolly Pocket

2006/2007 Primetime Emmy Awards Nomination for Outstanding Creative Achievement in Interactive TelevisionDisneychannel.com Broadband Video Player

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Brittany CarlstromMarketing Manager

+1 206.378.0100, ext. 143 brittany.carlstrom@smashingideas.com marketing@smashingideas.com

Media contactsWe’re always percolating on new ideas, sharing our latest insights, and educating others on our proven methodology that equates to business success. If you’re interested in speaking to us for any reason, from business inquiries to having Smashing Ideas educate your team, or present at a conference, here are the people to be in contact with.

Thanks for checking us out!

Drop us a linehello@smashingideas.com

Give us a call+1 206.378.0100

Visit us2211 Elliott Avenue, Suite 110

Seattle, WA 98121