CHANEL

Presented by:Birgit

ClemenceSonia

INTRODUCTION

CONTENTS

History

Introducing New

Product

Market

Opportunity

Materials/Designs

Target Market

4 P’s

SWOT

Competition

Recommendations

HISTORY

Gabrielle "Coco" Chanel born on 19 August 1883

1909 a shop on the ground floor of the Balsan's apartment in Paris

Her fashion became known in 1915 throughout France for its simplicity

1921 Chanel No. 5

1932 an exhibition of jewelry

World War II Coco Chanel retired

1955 first eau de toilette for men

Chanel died on January 10, 1971 at the age of 87

1980s more than 40 boutiques opened worldwide

1983 Lagerfeld took over as a chief designer

HISTORY

the limited edition chanel bike

chanel bespoke silk scarf chair

chanel segway chanel “essential” bag

NEW PRODUCTcollars and leashesPet’s Luxury Goods

Gucci

Prada

GucciPrada

Louis Vuitton Louis Vuitton

Prada

market opportunity

Sales of pet goods and services are growing at 6.5% a year

93% of owners buy at least one gift for their pets each year, and 55% buy four or more

Whatever is hot for people will soon be translated for pets

materials

Diamonds

High-quality leather

Gold (18k white/pink)

Rust-resistant hardware

/ design

customized

targetAffluent/Super-

Affluent pet owners

New Money (+Old)

Celebrities

4 P’s

Fashion & Accessories

Fragrance & Beauty

Fine Jewelry & Watches

PRODUCT

4 P’s PRICE

Spring/Summer 2009 Essential Handbag$1525 - $2995 Chanel Croc Biarritz

$43,150

$ 395$ 575

Skis$ 5250

$ 115 $ 4500 $ 100

$ 30

$ 45

OUR PRODUCT

Leather Collar - $ 190 to $ 350

Leash - $ 250 to $ 450

Customized Leather Collar+Diamonds

- $4000 + (depends on the order)

4 P’s PLACE

Hong - KongNY

Las Vegas Paris

North and South America

Europe

Asia

Headquarters in Paris

over 200 boutiques in 100 countries

upscale shopping districts, department stores and malls

inside major airports

4 P’s PROMOTION

Launching event

SWOT

direct COMPETITION

COMPETITORS MAPPING

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indirect COMPETITION

recommendations

Attract new segment of customers by adding new products

Improve cosmetics line (develop a men’s line of facial products)

Invest in the emerging markets, open more stores

Pay more attention to the counterfeit (adopt technology to limit it)

May consider an option of joining companies (such as LVMH) for financial security