Flyer AR Strassner_RZ 24.06.2009 14:57 Uhr Seite 1

CHALLENGE: High rates of unemployment amongst young peoplecannot only be explained by the tight situation on the job market.A lack of occupational qualification in combination with a small setof so called soft skills reduce the chances for a lot of young people.In Mannheim alone there are currently around 600 unemployedpeople under the age of 25.

GOALS: Create opportunities for young people to gain theexperiences they need, both to increase their occupationalqualifications and their self-esteem in order to improve their chanceson the primary job market.

CONCEPT: Create a mobile soup business that delivers soups toregional enterprises. The soups are prepared and sold by young andunemployed people.

ACHIEVEMENTS: We have initiated a collaboration with „arbeit füralle e.V.“ which is a non-profit institution temporarily employing

CHALLENGE: In today’s society children are experiencing less andless family culture and therefore losing traditional values andskills, like cooking skills. As the teenagers grow up, this can leadto some of society’s biggest current problems: malnutrition andobesity. This does not only have a deep impact on the quality oflife of the affected persons, but also on the social welfare system.On the other side of the age spectrum there is an increasing numberof elderly people who are enthusiastic, sprightly and active, andmost importantly who have abundant time.

GOALS: The potential of these so called „go-go‘s“ should be usedto transfer traditional values to the younger generation. Bothparties get together in a cooking event in order to bridge the gapbetween generations and to mitigate its negative consequencesfor society. Seniors with rich life experience impart their knowledge,values and a sense of family spirit to the younger generation.Children gain practical skills, learn to work in a team and buy thegroceries to improve their budgeting skills.

CHALLENGE: There are about 15,000 students studying Germanin Vietnam, without being properly equipped with academicbooks to prepare themselves for future studies in Germany.At the same time, Vietnam is an emerging economy with hugesocial inequalities. Many Vietnamese are not participating inthe enormous growth of their country.

GOALS: Support Vietnamese students in their efforts to studyGerman and enable them to realize their own economic opportunities.Simultaneously generate funds for micro credits for sustainablesmall-scale business projects in Vietnam. The overall goal is tocontribute to the long term sustainable growth of the Vietnameseeconomy.

low qualified young people. They will function as a carrier for the project. For a solid foundation and to finance themobile soup concept, current processes were optimized thoroughly. Based on a copious customer survey we adjustedthe product portfolio in the fields of lunch, catering and café, increasing their margins. By installing a profit analysis-tool, the cost structure was made more transparent with the ultimate goal of saving up to 30,000 Euro withinone year. These savings will be reinvested in the roll-out of the soup concept (planned for Sept 09) and in financingnew apprenticeship positions. Through the relaunch of the organization’s café we were able to gain more customersand create a gradual sales uplift. As this has just happened in Mid-June it is too early for a fair evaluation. However,in its first week the new „Café Noi“ has tripled the number of costumers and had as much sales as normally inone month. In addition to the completely new look of the café the success is based on our new pricing strategy anda refill-cup-concept that hits a nerve among the target group of pupils and students. The project work itself is onlya few month old and the pipeline is full of already approved next steps. Due to the success of the optimized„Café Noi“ an electric car for the soups has already been reserved which brings us closer to our final goal of themobile soup business.

Winner of HSBC financial literacy grant 2009

Elderly people stay in contact with younger generations and feel more in touch with society. Their self-esteemcan increase by experiencing the impact they have on the students.

CONCEPT: We ask seniors from a senior-citizen circle and children from the Wilhelm-Wundt secondary schoolto be participants in our cooking event which provides a platform for a generational exchange. To ensuresustainability, regular sessions of three hours will be included in the curriculum from September on. A recipe bookwill be created and sold by the students; the realized profits will be used to sustain the project.To allow the intergenerational exchange to be extended to a broader public, a cooking event will be heldregularly apart from school in a professional kitchen.

ACHIEVEMENTS: In a pilot run three seniors and twelve children aged 14 to 16 cooked vegetable soup and applepies in an open and communicative atmosphere. They jointly prepared a healthy meal at a reasonable price. Thefeedback of both, school administration and seniors regarding the underlying idea of the project was very positive.The children demonstrated high motivation in preparing a healthy meal and were eager to learn from the seniors.Additionally, three regional newspapers published detailed articles on the cooking event.

CONCEPT: Collect appropriate German textbooks and send them to Vietnam where they are distributed by the localSIFE Team of the University of Ha Noi. To ensure that the books reach the target persons they are not given awayfor free but sold at an appropriate price. The generated income is used to support micro-financing projects startedby the Vietnamese SIFE Team.

ACHIEVEMENTS: We collected 640 books and raised the money for shipping them to Vietnam; we ensuredthe long-term supply with books by gaining several donating institutions as partners. We started negotiationswith logistic companies for future economic shipping. We plan to institutionalize the project within a library sothat it is sustainable after the SIFE Team Mannheim withdraws.

BOOKS FOR OPPORTUNITIES

CHANCES UP

GENERATIONS‘ KITCHEN

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„… the exchange of generations is treasured byyoung and old, but in daily life it happens rarely“(Allensbacher Institut für Demoskopie, 2009)

„I would pay to have a senior teach my kidsuseful daily skills“ Cornelius Bossers,Freudenberg Haushaltsprodukte KG

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THE FIRST GENERATION

2005: Foundation of the SIFE Team Mannheim

2006: Permanent office at the University;Observers at the SIFE National Cup

2007: Rookie of the Year Award and SIFE National Cup finalists withthree successful projects; observers at the SIFE WORLD CUP IN NEW YORK

THE SECOND GENERATION

2008: FIRST HALF: Complete restructuring of the team with new team members and a newAdvisory Board; participation at the SIFE National Cup, presenting two projects;SECOND HALF: major recruiting activities: team size triples to 48 membersObservers at the SIFE World Cup in Singapore; launch of three new projects:Chances Up, Generations’ Kitchen, Muscular Dystrophy

2009: NEW FACULTY ADVISOR: Daniela BrechtADDITIONAL BUSINESS ADVISOR: Bodo RackwitzLAUNCH OF ANOTHER THREE NEW PROJECTS: Books for Opportunities, Scrap-Store, Guide The Blind

HOMEPAGE: http://sife.uni-mannheim.de

SPONSORS:

BOARDTeam Leader: Fabian Zwiener, Philipp WilhelmWorkshops: Till Steinmaier, Lisa EversFinancing: Pascal StockIT/Homepage: Alexander ZornRecruiting: Fouad AlouiniPR: Luise MüllerTeam Building: Frederik Landwehr

FACULTY ADVISORSDaniela Brecht, Chair for SME-Research & EntrepreneurshipCarla Gellert, University of Mannheim, CSR-Responsible

BUSINESS ADVISORSCornelius Bossers, Vice President Marketing and R&D, Freudenberg Haushaltsprodukte KGBodo Rackwitz, KPMG Mannheim

CURRENT PROJECTSChances Up, Generations’ Kitchen, Books for Opportunities, Scrap-Store, Muscular Dystrophy, Guide the Blind

STATISTICAL DATA48 current team members2000 EURO funds raised

TEAM SUSTAINABILITYThe SIFE year 2008/09 has brought great amendments to our team sustainability. Due to intensive recruiting measureswe increased our active members by many bachelor students from the 1st and 2nd semester who will ensure the long-term success of our SIFE Team. They can count on a steady team organization which will ensure the effective futurefunctionality. Despite high fluctuations due to study-abroad programs and shortened study times, the team has organizeditself efficiently to adapt to the these circumstances. Moreover, the group cohesion was enhanced substantially throughregular team building events.

SIFE TEAM MANNHEIM – OUR STORY

TACKLING SOCHALLENGESSOCIAL PROGTACKLING SOCHALLENGESSOCIAL PROGTACKLING SOCHALLENGESSOCIAL PROG

TACKLING SOCIETAL CHALLENGES WITH ENTREPRENEURIAL SPIRIT

Bodo RackwitzKMPG MannheimBusiness Advisor

Cornelius BossersFreudenberg Haushaltsprodukte KGBusiness Advisor

Carla GellertUni MannheimFaculty Advisor

Daniela BrechtInstitut für MittelstandsforschungFaculty Advisor

TEAM ORGANISATION