chanakya's 7 pillars
TRANSCRIPT
“Chanakya’s 7 pillars of Success in Business”
-Radhakrishnan Pillai,
Director, ATMA DARSHAN
CHANAKYA…
Who was he ?When did he live ?What did he do ?Why is he a legend ?
Born in 3Born in 3rdrd Century B.C. Century B.C.Vishnugupta – Kautilya - ChanakyaVishnugupta – Kautilya - ChanakyaYouth – Vowed to Pull down Nanda Youth – Vowed to Pull down Nanda
DynastyDynastyChandragupta Maurya – King MakerChandragupta Maurya – King MakerResponsible for the defeat of Responsible for the defeat of
Alexander in IndiaAlexander in IndiaWrote Kautilya’s Arthashastra & Wrote Kautilya’s Arthashastra &
Chanakya NitiChanakya Niti
Kautilya’s Arthashastra
Written in SanskritContains 15 books, 150 chapters and 6000 sutras (shlokas)Known as a Book of Economics, state craft, punishments, warfare, strategy etcIt’s a Book of ‘Total Management’
Management Topics in Arthashastra
Principles of ManagementManagement EducationAccounting systemsTime ManagementLeadership Skills
ContractsSelection of EmployeesConsulting Strategic ManagementHandling competitionExpansion of Territory, etc
Today’s Topic
“Chanakya’s 7 pillars of Business”
Om Namah Sukra Brhaspati Abyam..
Salutations to Chanakya
“Swamya, Amatya, Janapada, Durga, Kosha, Danda, Mitrani
– Prakritaya”
(Kautilya Arthashastra 6.1.1)
1.SWAMI (The Leader)
He is the captain. He is the man who leads the organisation. In today’s corporate world we call him the director / CEO
etc. Without him we will loose direction.
1.SWAMI (The Leader)
• Intelligence and spirit• Given to seeing elders• Truthful in speech• Not breaking promise• Grateful• Desirous of training• Easily approachable
(6.1.3)
2. AMATYA – The minister (The manager)
The man who runs the show. The 2nd in charge of an organisation. He is also the person whom you can depend upon in your absence. He is the man who
is always in action.
2. AMATYA (The Minister /Manager)
• Desire to learn• Retention• Through understanding• Intentness on truth• Able to lead an army• Sweet in speech (Bridge between
management and staff / labour)(6.1.4-6)
3. JANAPADA - The country (Your market)
Your area of operation. You basically dominate this territory and would like to keep your monopoly in
this segment.
3. JANAPADA -The country (Your market/ clients)
• Strong position in center and frontiers• Capable of sustaining in time of distress
(Globalisation)• Easy to protect• Providing excellent means of livelihood (cash flow)• Capable of bearing taxes and fines
(6.1.8)
4. DURGA – Fortified city (The head office)
Your control tower. This is from where your central administrative work is done.
4. DURGA – Fortified city (The head office)•Charming (peaceful)•Beneficial to men (employees and self)•Staff devoted to work•Men loyal and Honest
(6.1.8)
5. KOSHA – The treasury
It is the backbone of any business. A strong and well managed treasury is the heart or any organisation.
5. KOSHA – The treasury
•Acquired lawfully by ancestors and oneself (expand)•One that can withstand calamity (Insurance)• One Even when there is no income for long time (6.1.10)
6. DANDA – The army (Your team)
The army consists of your team members. Those who are ready to fight for you. Your salesmen, your accountant, your driver all of them add to you team.
6. DANDA – The army (your team)
• Obedient• Not disappointed during marches• Able to put up with troubles• Has fought many battles (experience)• Skilled in war and weapons • No separate interest (no side commissions)• (6.1.11)
7. MITRA - The ally (friend / consultant)
He is the one whom you can depend upon for all your problems. A friend in need is a friend in deed.
7. MITRA - The ally (friend / consultant)•Allied from days of father /grandfather•Great•Constant•Under control (not spending)•Not having separate interest•Able to mobilise quickly•(6.1.12)
7 Pillars of Business
• SWAMI – The king (The leader)• AMATYA - The minister (The
manager)• JANAPADA - The country (Your
market)• DURGA - The fortified city (Head
office)• KOSHA - The treasury • DANDA – The army (Your team)• MITRA - The ally (friend /
consultant)
Why do you require 7 pillars ?
ENEMY !!!
8th Pillar - SHATRU – The enemy
• He brings out the best in you
• The sleeping giant will awaken (Kumbhakarna)
• Challenges makes you strong
• Swimming coach - Push in water to learn swimming
Thank you…..
The following was a presentation made by
Mr. Radhakrishnan Pillai
Director,
ATMA DARSHAN
He is also a management trainer and consultant
For similar sessions contact :
ATMA DARSHAN
+91-9820374796 / 9819825474
www.atmadarshan.com