Chambers of Commerce and Chambers of Commerce and Industry Paris/Ile de France Industry Paris/Ile de France

Sandra PenningSandra Penning

Director EU officeDirector EU office

41, avenue des Arts, 41, avenue des Arts,

1040 Brussels 1040 Brussels

Ile de France Région Ile de France Région

11,6 million inhab., 11,6 million inhab., 27% French GDP27% French GDP

Chamber of Commerce and Chamber of Commerce and Industry of Paris (created in 1803)Industry of Paris (created in 1803)

Represents the interests of 380 990 Represents the interests of 380 990 companies (21% of French GDP) companies (21% of French GDP)

1) 123 313 trade1) 123 313 trade

2) 55 743 industries2) 55 743 industries

3) 201 934 services 3) 201 934 services

Staff: 4 230 out of which 2 315 people Staff: 4 230 out of which 2 315 people working on education and trainingworking on education and training

Four types of actionsFour types of actions1.1. Representing company interests to public Representing company interests to public

authoritiesauthorities

2.2. Advising companies at each stage of their Advising companies at each stage of their development by offering a range of development by offering a range of customised services customised services

3.3. Providing recognised education and Providing recognised education and training responding to market needs training responding to market needs

4.4. Expanding the Ile de France region Expanding the Ile de France region attractiveness (site management, events) attractiveness (site management, events)

One Objective for its Brussels One Objective for its Brussels office office

To promote and preserve Ile de France To promote and preserve Ile de France Chambers of Commerce and Industry Chambers of Commerce and Industry interests within a constantly changing and interests within a constantly changing and increasingly competitive European increasingly competitive European environment environment

Our 3 missionsOur 3 missions

To inform our Chambers about EU To inform our Chambers about EU developments which might or will affect developments which might or will affect themthem

To influence decision makers at technical To influence decision makers at technical and political levelsand political levels

To support and assist preparation of To support and assist preparation of projects to be submitted for EU fundingprojects to be submitted for EU funding

LobbyingLobbying

I.I. Definition: representation of interests Definition: representation of interests

II.II. An operational framework: EU contextAn operational framework: EU context

III.III. An individual chamber’s approach: Why and An individual chamber’s approach: Why and how? how?

IV.IV. The decision making process in actionThe decision making process in action

V.V. Conclusions Conclusions

II.The EU contextII.The EU context

80% of the legislation governing the lives 80% of the legislation governing the lives of EU citizens and companies are initiated of EU citizens and companies are initiated in Brussels through a decision making in Brussels through a decision making process of at least 24 months. process of at least 24 months.

EU Trade policy EU Trade policy

Pillar of Pillar of relations between the EU and the rest of the EU and the rest of the world: 22% world trade exchanges for 7% of the world: 22% world trade exchanges for 7% of world population (a market of 483 million world population (a market of 483 million consumers)consumers)

USA: our primary trade partner, a total of 14 USA: our primary trade partner, a total of 14 million jobs, 7M on both sides of the Atlantic million jobs, 7M on both sides of the Atlantic depend on these exchanges depend on these exchanges

One single voice to the WTOOne single voice to the WTO

Brussels environment Brussels environment

Triple diplomatic representations Triple diplomatic representations (Kingdom of Belgium, NATO, EU)(Kingdom of Belgium, NATO, EU)

2nd media place after Washington2nd media place after Washington

10,000 representatives of lobbies, 250 10,000 representatives of lobbies, 250 regional representations, 300 corporate regional representations, 300 corporate and vocational representationsand vocational representations

Key figuresKey figures

EU annual budget: +/- 133 billion eurosEU annual budget: +/- 133 billion euros

ie 1.1% of EU GDP for the period 2007-ie 1.1% of EU GDP for the period 2007-2013 (1.24% for 2000-2006)2013 (1.24% for 2000-2006)

42% for CAP and rural issues, 42% for CAP and rural issues,

45% for sustainable growth45% for sustainable growth

94% of EU budget covers intra-community 94% of EU budget covers intra-community programmes and initiativesprogrammes and initiatives

2009 Budget: €133.8bn2009 Budget: €133.8bn

Where does the money come from?Where does the money come from?

The Components:The Components:Brussels scene: the actorsBrussels scene: the actors

Syndicats

Entreprises

Cabinets conseil

Les Etats non européens et…

Européens !

Collectivités locales

MEDIAS

Thinks tanks

ONG(Nat/UE/Int)

Fédérations professionnelles

Institutions

The new Europe

The new Europe

The new Europe

The new Europe

The new Europe

The new Europe

Major current issuesMajor current issues

The new modified Treaty The new modified Treaty Common security & defense policy Common security & defense policy The Lisbon strategy (2000-2010), The Lisbon strategy (2000-2010), rationalized and relaunched in 2005rationalized and relaunched in 2005Energy dependencyEnergy dependency

III. An individual Chamber’s III. An individual Chamber’s approach:approach:

WHY?WHY?HOW?HOW?

Why Chambers lobby?Why Chambers lobby?To influence draft To influence draft

regulation, to prevent regulation, to prevent the implementation of the implementation of rules rules

To influence politics to To influence politics to speed up or slow speed up or slow down decisionsdown decisions

To influence financial To influence financial prioritiespriorities

The process: to anticipateThe process: to anticipate, , to prepare to prepare (knowledge-reflection), to react, to persevere (knowledge-reflection), to react, to persevere

Analysis of actorsAnalysis of actors

Institutional Institutional actorsactors

Stakeholders Stakeholders (decisional & (decisional & non-decisional)non-decisional)

Society (NGOs) Society (NGOs)

StrategyStrategy What objective?What objective? On what grounds?On what grounds? In partnership or In partnership or

notnot Use of the media Use of the media

or not or not

State of playState of play

Lobbying on EU issues Lobbying on EU issues Brussels: a key decision arenaBrussels: a key decision arena

High concentration of playersHigh concentration of players

Substantial increase in EU competencesSubstantial increase in EU competences

Continual emergence of new issuesContinual emergence of new issues

Policy of institutional openessPolicy of institutional openess

Increased influence of the civil societyIncreased influence of the civil society

Great variety of actor profilesGreat variety of actor profiles

THE CULTURE OF COMPROMISE THE CULTURE OF COMPROMISE

The elements of strategy: The elements of strategy: knowledge and networks knowledge and networks

The method: clear & concise The method: clear & concise objectives & limited priorities objectives & limited priorities

Decision maker’s expectations Decision maker’s expectations

A flexible and understandable proposalA flexible and understandable proposal

The promotion of a general interest The promotion of a general interest

Genuinely technical and transferable Genuinely technical and transferable information information

How it works How it works The hart of our targetThe hart of our target

Institutional triangle Institutional triangle

(Commission/PE/Concil)(Commission/PE/Concil)

The decision makers The decision makers

The institutional triangle : The institutional triangle : Commission, Parliament, Commission, Parliament, CouncilCouncil

The operatorsThe operators

Interest groupsInterest groups

Companies (including the Companies (including the US ones)US ones)

European associations and European associations and professional federations professional federations (minimum common (minimum common denominator) but strong denominator) but strong representativity & global representativity & global visionvision

The operators (continued)The operators (continued)

- Consultants (expertise but many clients)Consultants (expertise but many clients)- NGO (society interests)NGO (society interests)- Trade Unions (part of the social dialogue)Trade Unions (part of the social dialogue)- Regions & local authorities (thematic Regions & local authorities (thematic

networks)networks)- Third countries (ACP for AEP , Ivory coast Third countries (ACP for AEP , Ivory coast

in the case of chocolate directive)in the case of chocolate directive)- Think tanks (meeting place, debates) Think tanks (meeting place, debates)

The cycle of lobbyingThe cycle of lobbying- Advance warning and monitoring Advance warning and monitoring - Information (collection & transfer) Information (collection & transfer) - Internal mobilisation Internal mobilisation - Definition of a position/messageDefinition of a position/message- Mapping of actorsMapping of actors- Strategy/Action/ToolsStrategy/Action/Tools- CommunicationCommunication- EvaluatEvaluationion

Continual adjustmentContinual adjustment

What to decide?What to decide?Individual action ( Individual action ( the Chamberthe Chamber))

Collective action (associations/federations, Collective action (associations/federations, plateforms) (plateforms) (with French Interests: local with French Interests: local authorities, Medef (Tusiad), national authorities, Medef (Tusiad), national representation etc representation etc

Peers Representation (Peers Representation (EurochambresEurochambres, , other regional & local Chambersother regional & local Chambers))

It will depend upon objectives & challenges , It will depend upon objectives & challenges , chances of success chances of success

Defining the message: Defining the message: position paperposition paper

Who is behind it? Logo – Who is behind it? Logo –

What is at stake ? Text of referenceWhat is at stake ? Text of reference

SynthesisSynthesis

Arguments put forwardArguments put forward

OrganisationOrganisation

ContactContact

Proposed AmendmentProposed Amendment

do it yourself for the MEPdo it yourself for the MEP

Communiqués de presseCommuniqués de presse

Campaigns (ex greenpeace)Campaigns (ex greenpeace)

Ex de mobilisation : GUIDE DU CITOYEN Ex de mobilisation : GUIDE DU CITOYEN ACTIF POUR UNE REFORME CHIMIQUE ACTIF POUR UNE REFORME CHIMIQUE REACH REUSSIEREACH REUSSIE

CreativityCreativity

Create an event :Create an event :

Parlement Européen des Parlement Européen des Entreprises Entreprises (Eurochambres)(Eurochambres)

The decision making process in The decision making process in actionaction

CommissionCommission

Parliament Parliament

Council and Permanent representations Council and Permanent representations

The European Commission The European Commission

Ex DG EntreprisesEx DG Entreprises1 Commissioner1 Commissioner1 cabinet1 cabinethttp://ec.europa.eu/commission_barroso/verheugen/team_fr.htm1 directorate général/DG/chefs d’unité/ administrateurs1 directorate général/DG/chefs d’unité/ administrateurs

http://ec.europa.eu/staffdir/plsql/gsys_page.display_index?pLang=FR

+ the secretary + the secretary

Within the Commission: internal Within the Commission: internal adoption adoption

Political strategy Political strategy

Green paper Green paper

Impact assessmentImpact assessment

Interservice consultationInterservice consultation

Arbitration at comissioners levelArbitration at comissioners level

Proposal Proposal

The European Commission The European Commission

The approachThe approach::

- To Target the right staff (DG Entr, Trade, Markt) To Target the right staff (DG Entr, Trade, Markt) - Within the right timing - Within the right timing - To adapt the message To adapt the message - To establish a lasting relation within the servicesTo establish a lasting relation within the services- To supply an objective, unbiased and non conflictual To supply an objective, unbiased and non conflictual

information information

Étude de la perception du lobbying par les Étude de la perception du lobbying par les fonctionnaires de la Commission - Burson-Marstellerfonctionnaires de la Commission - Burson-Marsteller

The European Parliament The European Parliament

Targeting MEPs Targeting MEPs

RapporteurRapporteur

Shadow rapporteursShadow rapporteurs

Coordinators of political groupsCoordinators of political groups

Other Meps interested by the subject Other Meps interested by the subject (intergroup), local/regional links.(intergroup), local/regional links.

Personal interest / professionnal Personal interest / professionnal backgroundbackground

The MEP’s assistant The MEP’s assistant

Characteristics: lack of Characteristics: lack of expertiseexpertise

The Parlement is under staffed The Parlement is under staffed

Limited opportunities to deepen Limited opportunities to deepen knowledge knowledge

Lobbying requested!Lobbying requested!

The CouncilThe Council

A new weighting for votes A new weighting for votes

3 voting modes from 1957: 3 voting modes from 1957: unanimity,unanimity,

qualified majorityqualified majority (2/3, coalition of small (2/3, coalition of small or big states insufficient, over-or big states insufficient, over-representation of small states), representation of small states), simple simple majoritymajority

Within the new Treaty: a reduced use of Within the new Treaty: a reduced use of unanimity, a new qualified majority (55% unanimity, a new qualified majority (55% of Member States, 65% of EU of Member States, 65% of EU population), simple majoritypopulation), simple majority

The Council of Ministers at The Council of Ministers at various levels various levels

COREPER (I et II)COREPER (I et II)

Working groups Working groups

MinistrMinistryy

Le SGAE (France)Le SGAE (France)

MinistrMinistryy

MinistrMinistryy

Beyond lobbyingBeyond lobbying- Watchdog on regulation & policy developmentsWatchdog on regulation & policy developments- InformationInformation

- Advocacy- Advocacy

- Your Communication / Image- Your Communication / Image- Exchange of know how /networking Exchange of know how /networking - Training on challenges & prepared for Training on challenges & prepared for

implementationimplementation- Data on the sectorData on the sector- Info on financing Info on financing - Ingeniering of projetsIngeniering of projets

Don’t do! Don’t do!

Corruption, Corruption,

Misleading on represented interests Misleading on represented interests

Communicating deliberately inexact Communicating deliberately inexact information information

Harrassing including through spamming Harrassing including through spamming

Obstructing Obstructing 

How to assess effective lobbyingHow to assess effective lobbying Some key elements :Some key elements :

- The text is modified or not - The text is modified or not - The budget is increased- The budget is increased- Interest raised among members (visibility)- Interest raised among members (visibility)-- Support from medias Support from medias - Cost savings for the industry (climate Cost savings for the industry (climate

change/energy package) change/energy package) - Recognition from decision makersRecognition from decision makers- Implementation of planed actions (adaptability)Implementation of planed actions (adaptability)

THANK YOU FOR YOUR THANK YOU FOR YOUR ATTENTIONATTENTION

An healthy exercice leading to efficiency, An healthy exercice leading to efficiency, transparency, visibility, adaptability and transparency, visibility, adaptability and better competitivity better competitivity