challenging the narrative & opening minds: pacs and the ... · 21.11.2018 · 1961 american...
TRANSCRIPT
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PRESENTEDBY:JanBaranandCalebBurns—WileyReinLLP;JohnFeehery—EFBAdvocacy;Paul
Brathwaite—FederalStreetStrategies;CatherineMcDaniel—WSWANovember15,2018
ChallengingtheNarrative&OpeningMinds:PACsandthe
116thCongress
TheNationalAssociationofBusinessPoliticalActionCommittees
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CampaignFinanceReformHistoryandNABPAC’sRoleof
Engagement
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1904TILLMANACTBANNEDDIRECTCORPORATECONTRIBUTIONS
1943SMITHCONNALLYACTBANNED
DIRECTLABORUNIONCONTRIBUTIONS
1943COUNCILOFINDUSTRIALORGANIZATIONSPAC
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1961AMERICANMEDICALASSOCIATIONPAC
1971FEDERALELECTIONCAMPAIGNACT;ALLOWEDCORPORATIONSANDUNIONSTOUSETHEIR
TREASURYFUNDSTOESTABLISHPACS
1974CREATIONOFTHEFEC
1974PACCONTRIBUTIONLIMITSSETAT$5,000
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1976BUCKLEYV.VALEO
SPENDINGBYGROUPS,
INDIVIDUALS,ORCANDIDATESCANNOLONGERBE
LIMITED;CONTRIBUTION
LIMITSSTILLAPPLY
197751BUSINESSESCOME
TOGETHERTOFORMTHENATIONALASSOCIATIONOF
BUSINESSPACS
1986REPUBLICANMAJORITYSENATEPASSESBILL69-30REDUCINGPACCONTRIBUTIONLIMITSANDCAPPINGAGGREGATEPACCONTRIBUTIONS
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199617PACBANBILLSINTRODUCEDINCONGRESS;OTHERBILLSCALL
FORREDUCINGPACLIMITS;NABPACLAUNCHESADVOCACY
CAMPAIGN
1997NABPACKILLSBIPARTISANSENATE
PROVISIONTOREDUCEPAC
CONTRIBUTIONLIMITS
1987NABPACINVITESASSOCIATIONSTOJOINNABPACAND
LAUNCHESCOMPREHENSIVEREFORMINITIATIVE
1997NRSCCHAIRMITCHMCCONNELLGIVENNABPAC“GUARDIANOFFREESPEECH”AWARD
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2001NABPACOPPOSES
MCCAIN-FEINGOLD&SHAYSMEEHANBILLS,SAYSPARTIESWILL
SUFFERANDWEALTHYWILLCONTROL
POLITICS
2002REPUBLICANMAJORITIESINSENATEAND
HOUSEPASSREFORMSTHATELIMINATESOFTMONEY,INCREASEINDIVIDUALLIMITS,BUT
KEEPPACSAT1974LIMITS
2002PRESIDENTGEORGEW.BUSHSIGNSBIPARTISANCAMPAIGNREFORMACT
INTOLAW
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2010CITIZENSUNITEDV.FEC-SCOTUSALLOWSCORPORATEINDEPENDENTEXPENDITURES;
TILLMANANDSMITH-CONNALLYBANSREMAININPLACE;SUPERPACSEMERGE
2010NABPAC
DEFEATSANTI-PACPROVISIONINH.R.5175“FOREIGN
NATIONAL”/USSUBSIDIARIES
2003SUPREMECOURTUPHOLDSMCCAIN-FEINGOLDSOFTMONEYBANANDELECTIONEERINGPROVISIONS
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2012NABPACANNOUNCESSUPPORTFORINCREASEANDINDEXATIONOFPACLIMITS,PRIORAPPROVAL
REFORM;ENDTOANNUIALAGGREGATECONTRIBUTION
LIMITS
2018ANTI-
CORPORATEPACRHETORIC
SURGES,NABPACGEARSUPFORANOTHERFIGHT
2012NABPACCALLS
FORDIFFERENTIATION
BETWEENTRADITIONAL
PACSANDSUPERPACS
2014SCOTUSSTIKESDOWNANNUALAGGREGATECONTRIBUTIONLIMITS
2014MCCONNELL,REIDAGREETONEWPARTYCOMMITTEELIMITSINOMNIBUS
2015FREEDOMCAUCUSSCUTTLESMCCONNELLOMNIBUSPLANTOINCREASEPARTYCOORDINATEDSPENDINGLIMITS
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Consequencesof2018Elections
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Developments
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|11
o Legislativeo BallotMeasureso Judicialo CorporateAccountability
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Legislative
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|12
o S.1585–DemocracyIsStrengthenedbyCastingLightonSpendinginElectionsActof2017“DISCLOSEAct.”o PrimarilydirectedtoforcingadditionaldisclosuresbyorganizationsengaginginindependentpoliticalspeechafterCitizensUnitedv.FEC.
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Legislative
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|13
o Wouldredefineasaforeignnational–andsubjecttotheforeignnationalprohibitionsoffederalcampaignfinancelaw–acompanythat,amongotherthings:o 20%foreignowned;or
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Legislative
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|14
o Whereaforeignnational“hasthepowertodirect,dictate,orcontrolthedecisionmakingprocessofthecorporationwithrespecttoitsinterestsintheUnitedStates.”
o AnysuchcompanywouldbeprohibitedfromoperatingaPAC.
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Legislative
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|15
o H.R.1615–GetForeignMoneyOutofU.S.ElectionsAct.o TakessameapproachasDISCLOSEActregardingclassificationasaforeignnational.
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Legislative
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|16
o Democrats’2019“ABetterDeal”Proposal.o CampaignfinanceportionincludesDISCLOSEActprovisions.
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Legislative
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|17
o S.2039/H.R.4170–DisclosingForeignInfluenceAct.o WouldremovetheexemptionfromregistrationandreportingundertheForeignAgentsRegistrationActifregisteredundertheLobbyingDisclosureAct.
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Legislative
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|18
o Statelegislativeproposals:o Disclosureofindependentpoliticalspeech–o AL,AR,CO,CT,GA,ID,KS,LA,ME,MN,MO,MT,NE,NH,NJ,OK,PA,SC,SD,TX,WV,WY
o Foreigncorporatepoliticalactivity–o MA
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BallotMeasures
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|19
o Stateballotmeasureproposals:o Disclosureofindependentpoliticalspeech–o AZ,MA,ND
o Banonforeigncorporatecontributions–o ND
o ApplyingstaterequirementsonfederalPACs–o MO
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Judicial
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|20
o Federalcourtcaseshavefocusedondisclosure.o CREWv.FEC:struckdownregulationlimitingdisclosureofdonorstoorganizationsmakingindependentexpenditures.
o CREWv.AmericanActionNetwork:assertingclaimthat501(c)(4)’spoliticalactivitiesrequireittodisclosedonorslikeaPAC.
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CorporateAccountability
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|21
o CPA-ZicklinIndexo Appearstobegrowinginscopeandprominence.
o ShareholderProposalso Continuetobeproposedandhavecausedcorporationstoreactbyplacinginformationaboutpoliticalactivitiesonwebsites.
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ChangingtheNarrativeandOpeningMinds
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DefiningtheProblem
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|23
CurrentEnvironment
o Anti-PACpledgeso CorporatePACsaredarkmoneyo Anti-PACrhetoric
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CreatingaPlan
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|24
EFBAdvocacyandFederalStreetStrategies
o ExcellentCFRknowledge/historyo Relationshipswithkeyinfluencers/reporters/MOCs
o Socialmediaadvocacyo Bi-partisanteam
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NABPACplan:
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|25
1) ShiftthepublicnarrativethatcorporatePACsarebad/neutralize
2) EducateCongressontheneedto“modernize”campaignlaw…akareform
Goal:Createan18thmonthstrategicplanforNABPACtoimplement
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NABPACplan:
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|26
Objectives:• Developfocused,moderninitiativedesignedtochange
dialogue• ReintroducetraditionalPACstolawmakers,Hillstaffand
media(whiledifferentiatingfromSuperPACs)• Explaintheneedforwide-rangingreformonan
antiquatedyettransparenthard-moneysystem• Providemembershipwithfacts,talkingpointstodefend,
protectandpromotetheirPACsinternally• Energizeabi-partisangroupofHillchampionsto
preserve• PromoteandadvancetherolesofPACintheCFsystem
throughspecificlegislativeinitiatives
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Dynamics:DividedGovernmentinChangingWorld
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|27
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TheNewHouseDynamics
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|28
LeadersandFollowers
o Democratso Leadershipo CommitteeChairso NewFaces
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TheNewHouseDynamics
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|29
LeadersandFollowers
o Republicanso LeadershipChallengeso RankingMemberso Changingideologicalbalance
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TheSenate:Sameasiteverwas
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|30
Republicans
o MitchMcConnell:Strongerthanevero JohnCornyn:Poisedtoleado MovingonUp(Thune,Barasso,Blunt)o Eyeon2020(21R’svs12D’s)
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TheSenate:Sameasiteverwas
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|31
Democrats
o Schumer:CanHeMakeaDeal?o ProgressivesRunningforPresidento PACsvs.Grassroots
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THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|32
PACsAreNotPartoftheProblem
PACsarepart of thesolut ion andtheyhavebeens ince1974
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HowDoWeChangeTheDebate?
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|33
o Westartengaginginit
o Weofferclear,concisearguments
o Weprovidedatatoproveourpoints
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HowDoWeChangeTheDebate?
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|34
o Wehitourtargetaudiences
o Weeducate,educate,educate
o Weuseallofthetoolsavailabletous:Membercontacts,socialmedia,earnedmedia,video
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RebuttheAttacks
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|35
o PACcontributionsarethecleanestmoneyinpolitics
o PACcontributionsarethemostbipartisaninpolitics
o PACcontributionsinspirepoliticalinvolvement
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RebuttheAttacks
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|36
o PACcontributionscomenotfromcorporationsbutfromemployees
o PACcontributionsmoderatethepoliticaldiscourse,becausePACsseekresults
o Weneedtomaketheseargumentsconsistently.
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PACsvs.DarkMoney
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|37
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ElementsoftheToolKit
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|38
o WhatIsaPAC?o WhatisASuperPAC?o PACvs.SUPERPACvs501(c)(4)o PACStatso NoteCardonLegislativePrioritieso ElevatorSpeecho OurStatement
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TheyaretheChampions(WeHope)
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|39
Leadership
o MitchMcConnellandKevinMcCarthy
o ChuckSchumerandStenyHoyer
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TheyaretheChampions(WeHope)
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|40
CommitteesofJurisdiction
o HouseAdministration
o SenateRules
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TheyaretheChampions(WeHope)
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|41
PartyCommitteeso NRCCandNRSC
o DCCCandDSCC
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TheyaretheChampions(WeHope)
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|42
PartyCaucuseso Tri-Caucus
o RSCandTuesdayGroup
o PossibleWomen’sGroups
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Educate,Educate,Educate
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|43
Journalists
o KateAckleyandCatCamilia|RollCallo ScottBlandandTheoMeyer|Politicoo MichelleLeeandPaulKane|WashingtonPosto AlexBurnsandCarlHulse|NewYorkTimeso BrodyMullinsandRebeccasBallhaus|WSJ
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Educate,Educate,Educate
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|44
Politicalreformers
o NormOrnstein
o FredWertheimer
o NormEisen
o ThomasMann
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Educate,Educate,Educate
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|45
ThinkTanks
o Brookings
o AEI
o BipartisanPolicyCenter
o CATO
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TheLegislativeFramework:Whatdowewantandwhatcanwegive?
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|46
Whatwewant?o IncreasePACcontributionlimittocandidatesforfederalofficeto$10,000andindexforinflation
o IncreasecontributionlimittoPACsfromapprovedemployeesto$10,000
o Reformpriorapprovallawsfortradeassociationswithcorporatemembers
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TheLegislativeFramework:Whatdowewantandwhatcanwegive?
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|47
Whatcanwegive?o IncreasetransparencyofcampaignfinancedatatothepublicthroughtheFEC
o ImprovedisclosurelawsforSuperPACsandstrengthenscrutinyofC4’s
Otheroptions?
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InsideGameo MeetwithMembersandstaff
o Cultivatechampions
o DraftLegislation
TacticsandTools
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OutsideGameo InfluencetheInfluencers
o Makethecaseonsocialmedia
o Berealisticontargetaudience
o Rapidlyrespondtotheanti-PACcrowd
o Alwaysbepro-reform
TacticsandTools
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TacticsandTools
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Toolso Data:Weneedyourdata(averagecontributiontoPAC,averagedisbursementtocandidate,etc)
o RelationshipswithMemberso Fundraiserso Lobbyists
o EarnedMediao PaidMediao Socialmedia:Facebook,Twitter,LinkedIno Videoo Infographics
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WhatAretheDeliverables
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o Developmentofmessaging,presentationandcollateralmaterialsforusebyyoutouseinternallyatyourorganizationandforeducationbriefingsontheHill
o Astrategiclobbyingplanfocusedono Leadershipoutreacho BuildingabipartisanCongressionalChampionsProgram
o PartyCommitteeeducationandoutreach
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WhatAretheDeliverables
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o Acomprehensivesocialmediastrategy
o Presentations,talkingpointsandbackgroundmaterialstobeusedwiththenationalmedia,MembersofCongressandtheirstaffandkeyinfluentials
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WhatIstheTimeline?
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ThestrategicplanisduemidDecemberconsistsof4maincomponents:
o EducationPhaseo Media&Influencerso MOCs&Staff
o LobbyingPhaseo ChampionDevelopment&Activationo LegislativeFix
o AdvocacyPhaseo Social,EarnedandPaidMedia
o RapidResponsePhase
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WhatIstheTimeline?
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January2019
June2019
March2019
September2019
December2019
March2020
June2020
RAPIDRESPONSE
LOBBYING
EDUCATION
ADVOCACY
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1. Provideuswithdata(surveyquestions)2. Decidewhetherornotyou/yourcompany
comfortableparticipatinginthisNABPACinitiative3. Reviewandbecomeknowledgeableutilizingthe
toolkitwewillprovide4. InviteHeadofGR/CommstoJanuaryNAPACRap
Sessiontobetterunderstandthisinitiative
Takeawaysandtodos
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QuestionsandDiscussion