challenging stereotypes through online engagement - ellis jones and cota
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cotaqld.org.au | ellisjones.com.au
Challenging stereotypes through online engagement
Mark Tucker-Evans, CEO, Council on the Ageing (QLD)
Rhod Ellis-Jones, Principal, Ellis Jones
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cotaqld.org.au | ellisjones.com.au
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cotaqld.org.au | ellisjones.com.au
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cotaqld.org.au | ellisjones.com.au
Non-profits online: the challenge
— Complex communications function
— Empower people
— Solve problems
— Attract funding
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cotaqld.org.au | ellisjones.com.au
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cotaqld.org.au | ellisjones.com.au
Engagement & participation
Digital campaigns allow us to:
- Bring attention to an issue online
- Gather support around the solution
- Raise funding
- Establish the credibility of an organisation
- Challenge spin with facts
- Source and demonstrate community input in policy development
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cotaqld.org.au | ellisjones.com.au
Fast forward
— Adoption of technologies and new
media is accelerating
— Since last year, Facebook’s 800 million
user base has hit the 1 billion mark.
— Australians have the second-highest
per capita uptake of smartphones in
the world.
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cotaqld.org.au | ellisjones.com.au
COTA Queensland
— Member, Federation of Councils on the Ageing.
— Work closely with government and key stakeholders to create age-friendly cities and communities.
— Informing diverse policies – aged care, housing, transport, energy etc.
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cotaqld.org.au | ellisjones.com.au
Age-friendly
— Outdoor spaces and buildings
— Transportation & Housing
— Social participation
— Respect and social inclusion
— Civic participation and employment
— Communication and information
— Community and health services.
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cotaqld.org.au | ellisjones.com.au
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cotaqld.org.au | ellisjones.com.au
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cotaqld.org.au | ellisjones.com.au
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cotaqld.org.au | ellisjones.com.au
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cotaqld.org.au | ellisjones.com.au
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cotaqld.org.au | ellisjones.com.au
Tools & tactics
— Visual storytelling
— UGC
— Engagement – ask for a response
— 3rd party advocacy
— Media relations
— Blogger outreach
— Facts/trivia
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cotaqld.org.au | ellisjones.com.au
Things to consider
— What is your organisation’s key purpose and how can your online communications activity achieve this?
— Strategic decisions: resources and capacity will determine your digital and social media networking capability.
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cotaqld.org.au | ellisjones.com.au
Thank you
cotaqld.org.au
Twitter: @COTAQld
ellisjones.com.au
Twitter: @EllisJonesLive
LinkedIn: Ellis Jones