SAAD KHAN Country = Pakistan

Current Chapter President

Mediums Already Exploited

• Print Media

• Social Media

• Word of Mouth

• Engagement Sessions with students on

various campuses/universities

• Student Societies Associations across

campuses locally and exchange

facilitation

Rural and Urban Population aged

between 18 to 30 (local and global

initiative)

Approx. 800 local members in

2011-2012 with 3 summit

attendees and 2 semi finalist teams

from Pakistan

Pakistan Chapter member Hina

winner of youth for youth

competition

Reaching Masses..

CF

In 2009, the top 300 comics

sold 7.88 million copies each

month in states only with

the trend ever increasing

(www.comichron.com/monthlycomicssales/2009.

html)

We all have our stories of how we made a difference

(Damla, Jatin, Jovana etc) by coming up with ideas be it global connectivity or local

“chai parties”

People with ordinary lives combined powers for one mission; sustainability and that has only been made

possible because of Captain Future

Captain Future’s heroic

tales can be subscribed

through internet, print or

can be viewed on you tube

and on social media pages

Each episode is how a young mind made a difference by

serving as Captain Future’s side kick against his nemesis such as Bio-Hazard Man, Waste Degra-nation, Queen Arctic-melt, The

Lazy-ffect etc

Captain Future owes his origin to Dr. Bled and the young minds across the

globe , their heroic ideas on sustainability and future are his power source

Challenge Future Comic can be made and issued on a monthly basis

Comics are very popular between ages 18 to 30

(www.comichron.com/monthlycomicssales/2009.html).

Going Viral for real • In my view a constant replay of brand image in the

consumer’s eye is what makes him buy it or adapt to it

• Consider table napkins and their everyday use and

importance in our lives. Table napkins with CF comic

and a message to not waste food is continuous

branding not difficult to achieve.

• Ambush Marketing can be another strategy; a

marketing strategy where advertisers capitalize on an

event without paying a sponsorship fee

• Events like Model united nations for example can be

sent our T-shirts and goodie bags for the

representatives for free

Hunge

r is no

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ssue o

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rity. It

is an

issue

of ju

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Be ju

st Don

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d.

A Public Service Message brought to by Challenge Future

Shorten your shower by a minute or two

and you'll save up to 150

gallons per month

The Unorthodox WayThe best way to get recognition in social media is through

memes

Memes and related internet culture are now

mainstream.. Memes don't explain themselves very well

one has to know how to read them, and one has to look

at several examples before one gets the essence

This search will thus lead them to explore what is CF and

eventually be a part of it

Sites like oatmeal, 9-gag etc are flooded with traffic and

can work best for our cause

Jingles are another strategy . They can be achingly

annoying but they are the gold for viral marketing

Jingles get stuck in your head it takes ages to coax them

out

MISSED THE CF SUMMIT

WILL HAVE TO WAIT FOR A YEAR TO GO AGAIN

We are youth, We are oneWe will rise second to noneBled is our home, CF is our

prideBe with us for the future ride

Go C:F