[challenge:future] building sustainable future through sustainable company
TRANSCRIPT
FUTURE through
COMPANY
by:SAEFULUDINIndonesia
Building
Sustainability
Safe
USeful Long Term
Trustful
Addicted
INfluential
Sustain+ability = Ability to survive in long-term and to have big effect to society and environment.
Big Effect
+ ability
Why does it matter for business?
• In business, sustainability means running safe (both social and environmental), useful and trustful business which will addict the society to make both profit and big influence/effect to society and environment.
This thing matters a lot for business to:
Keep the businesses to improve and survive for a long time.
Build a good image and trust from society.
Future Managers should HAVE….
• The future manager should have great vision about the future and sufficient knowledge about safe raw material, safe process and safe product to make a safe business.
• Update with the development of safe technology.
• Concern on current social and environmental issues.
LONG TERM plan
• The future manager should have big effect on the company and society to bring her/his vision of safe business on the company and society.
• Actively involve in some social and environmental activity.
• Do action on daily activity.
BIG EFFECT
A Sustainable Company
3 Keys of sustainable company:
Profit, People, Planet
Example:
General Electric
Transforming A Company
In which way…?• Intensive CSR activity
which involve all employees.
• Implement some environmentally and socially friendly behavior in the office.
• Facilitate all employees to get information about the development of green technology and current social &environmental issues.
What First…?
Sustainability Center
How People Can Lead Transformation
Employee for Transformation
Select the “right” Supplier
Safe Raw Material
SAFE PRODUCT
Develop Green and Safe
Technology
Safe Process
Promote Sustainability to
Consumers/Society
POTENTIAL CONSUMERS
S
U
S
T
A
I
N
A
B
I
L
I
T
y
ASPECTS OF SUSTAINABLE COMPANY
Safe Product
• Partnership with research and academic institution to develop safe technology and product.
• Surveying and analyzing social and environmental issues in developing new product.
Potential Costumers
• Partnership with NGO and academic institution to educate people about the important of choosing safe product.
• Good publication methods in Promoting Safe Product.
• Creative CSR activity.
Consumers who care about environmental and social issues, and considering those issues in choosing a product.
A Product made by safe material, safe process and have no bad impact on human health and environment.
Strength
• Environmentally friendly Public Trust.
• Product with more Added Value more function.
• SustainableWill not be banned due to restriction by current law.
Opportunity
• Rapid development of new “Safe Technology”.
• Getting high support from Government.
• Increasing demand of “safe product” due to people concern.
Weakness
• Higher cost.
Threat
• Need special and high technology to process.
SUSTAINABLE COMPANY Analysis
It’s our time for YOUTH to be HERO
and FIGHT for SUSTAINABILITY