Name: Rifat-Bin-SalamCountry: Bangladesh

People reached: Students

Young executives/professionals Underprivileged youth

Opinion leaders

Offline: In campus presentation Endorsement Word of Mouth-WoM Value Addition to Life (VAL) programsTie-ups with youth run organizations

Online: Facebook Vigilants (FVs)Online radio presenceDispatching e-newslettersOnline engagement

Channels used

360 degree C:F Expansion PlanC:F BangladeshC:F Global

Country’s one of the emerging youth organizations.

Global youth network & Platform to generate creative ideas

•Raise awareness about women education, malnutrition and corruption• Implement local projects to achieve

MDG (Millennium Development Goals)

Fight global challenges e.g. climate change, poverty through global

youth effortWhat we can

achieve?

Where we stand now?

Building awareness about C:F through Online presence, Facebook group,

Sending motivational letters & informal discussion (WoM)

Organizing in-campus programs-

presentations, mentoring talented

Students-career counseling,

distributing C:F souvenirs

HOW?

Arranging value adding programs-

sharing C:F summit experience,

interviewed in radio programs, tie-ups

with different students

organizations

Phase 1

Phase 2

Phase 3

Rationale: 360 degree approach is taken to gain maximum reach

Results- expansion phase 1 (Building awareness)

Facebook group

Sharing articles C:F articles & news to professional

contacts

Sharing e-newsletters & posters

Spread Word of Mouth (WoM)

Positive WoM of C:F resulted generating C:F enthusiasts across the country specially two major universities i.e. Chittagong University & Jehangirnagar

University

FB Bangladesh Chapter group has around 600 members and a good

number of them are interacting regularly with the community

C:F news circulated in my office server mail.mrc-mode.com/webmail

Results- expansion phase 2 (Active engagement)

Campus presentations

Career counseling

Distributed C:F souvenirs

Two C:F chapter members received award from Dr. Muhd. Yunus for their social

business plan

C:F has been presented at the best business school of the country, FBS,

University of Dhaka

Mentoring young talents

C:F Happy Mug

Audience listening to the lecture how they can get involved at C:F

platform

C:F brand ambassador in California, USA

C:F Bangladesh core team member Ahmed will

promote C:F in Humboldt State University

Results- expansion phase 3 (Making impacts)

Got interviewed in online radio: represent C:F in the program “I am Bangladesh”

Value Addition to Life (VAL) programs- C:F Bangladesh is working with underprivileged

peopleSharing C:F summit experience with C:F

team

“Business can’t succeed if society fails”- Paul Polman, CEO Unilever PLC

Tie-ups with three youth organizations:FYL, B3 & EqualTo

http://radioaha.com/home/programs/friday/i-

am-bangladesh/