challenge based dating - startupbrite`i like that it is different to most other dating sites. i like...
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W W W . C H A L L E N G R . A P P
C H A L L E N G E B A S E D D A T I N G
No communication on Challengr until users have responded to each other's
Challenges
ChallengeExamples
If Challenge creator ‘likes’ a response, they become a match and can begin
messaging
Market Validation
market with very low reported user satisfaction
5.0% of downloads are still installed one to three months after the
initial download, with less than 1.0% of downloads remaining installed
after three months.
"...online dating can be great when you connect with the right
people, but you have to wade through the enormous cesspool of your inbox to find them," says
Ana, 26.
Men's Health, Nov 2017
"....a solid percentage of the messages we get are angry, critical, suspicious, or frankly,
frightening," says Liz, 45.
Problem
Quick Connection Apps Relationships Apps “No. There's no existing algorithm that's going to predict compatibility… at least in the scientific literature to my knowledge… as these things have been disclosed to the scientific community... there's not yet any compatibility predictor.”
Numbers game
‘Match’ has no meaning
Appearance first,
compatibility second
Ghosting
No Dates
Tedious profile
Reliance on ‘algorithm’
Higher Cost
Solution
Quick Connection Apps
Relationships Apps
With small amount of Challenges, users cast a
wide, filtered, net
No more users just matching for fun /
bored
Users discovered through their Challenge making
personality first, looks second
• Challenger and Responder have buy in
• Challenge/Response ice breaker tends to lead to
date ideas right away
Search through ALL the Challenges that match
your preferences
Free tier + lowest premium cost on
market
• The Challenges are your profile• Easier to answer specific
Challenge vs ‘tell us about yourself’
High Quality Connection
Low Quality Connection
DifficultTo Connect
EasyTo Connect
`I like that it is different to most other dating sites. I like that it gives
me freedom to choose who I like based on more than just their
looks, and that I get to describe myself in a more real way.`
I like the idea of ice breakers and setting up challenges. It sets the
tone and puts both people at ease. It also helps to show the
interest of each person and even give a glimpse into their lives. This
is a brilliant idea. It will revolutionize the online dating
app industry.
it looks fun and is different from every other dating app. Challengr
matches based on personality and personal likes and interests.
That's new and creative
Survey of 100 SinglesAre You Interested In Challengr?
Now that you have seen a sneak peek of Challengr, would you be interested in it?
If so, why?
Are You Interested In Challengr?
Yes
No
Not Interesting in any dating app
Proven Team Unique Interaction Live Appwith track record of
high quality product delivery
solving low market satisfaction through interaction pattern,
not branding
Abates technical risk
CEOBS Aeronautics and Astronautics – MIT
Mobile social networks – 5 yearsAerospace Engineer – 5 years
Team
VP ProductBS Aeronautics and Astronautics – MIT
Product and Engineering management – 10 years
Marketing + BDJohnson & Wales University
Sales & Distribution – Craft Los Angeles
Never outsourced. We are a software consulting firm that specializes in designing and developing iOS &
Android mobile applications.
Hawke Media is a full-service marketing consultancy. We act as an Outsourced
CMO for our clients, growing businesses of all sizes and industries.
Partnership
200,000 attendees
4,000 booth visitors
800 game plays
700 downloads
550 Challenges Created
900 Responses
E-mail list signups
United StatesLos Angeles
(~30% of adults 18-24 use dating site/app - Pew Research, 2016)
User Acquisition Model
In person events for early user education.Pay-per-click digital marketing as primary new
user acquisition channel.
$5.77New user Cost Per Acquisition (CPA)
75%Monthly Retention
10,000New Monthly Installs
Premium Subscription + Ads to extend runway before acquisition
$0.35 $2.9M
Average monthly revenue per user
Monthly subscription revenue with 15%
US market
Financial
We are looking for 7 months financing to reach 10,000 monthly active users in Los Angeles
Los Angeles
$190K
Current InvestmentSAFE – 80% / 3M Cap
$310K
Additional InvestmentInitial investment to fund product launch and Los
Angeles market acquisition
$1M
A RoundAfter 6 Months
• Harmonica
• Hinge
• Wheel
• Tinder
• LOVOO • eHarmony • Zoosk
• Christian
Mingle
• Silver Singles
