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Chain Informatie Management Supply Chain Monitoring &
Sustainable Sourcing
Charles van den Heuvel
“There is a substantial potential advantage in agro, feed and food business in chain collaboration and coordination:
• Reducing cost & risk
• Improving foodquality, foodsafety, sustainability & health”
3 16-9-2013
Our view on food production Our view on food production
“There is a substantial potential advantage in agro, feed and food business in chain collaboration and coordination:
Reducing cost & risk
Improving foodquality, foodsafety, sustainability & health”
4 16-9-2013
Recent studies..
“Food supply chains should be based on long-term relationships and share information right across the different tiers so they can respond to challenges more quickly:
The traditional short-term relationships are insufficient to deal with changing supply dynamics
Enter into sustainable partnerships, relating information to each link of the chain, sharing across parties, enabling greater flexibility, quality, safety & scuring the supply.”
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Opportunities & challenges sourcing raw materials
Investing in sustainable relationships with suppliers, partners and customers
Securing the supply of the right (high) quality and sustainable products has become a competitive advantage.
The ChainPoint IT platform facilitates in collaboration & controlling and managing your supply chain.
ICT is essential in collecting data and sharing and distributing information throughout the chain. 1 Supply Chain Portal..
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Challenges in agro and food Supply Chains
Customer requirements on quality, sustainability and risk
Pressure on cost efficiency
Standards to comply with (e.g. BRC, GMP+, IFS, Global-GAP, RTRS)
Increasing legislation
Shifting from shareholders into stakeholders and their growing
demand to manage and report on risks and transparency
Need to share data with chain partners (support the process and improve continuously the cooperation)
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Daily challenges
Huge amount of data
Communication with participants
Efficient & timely data and document management/organisation
Data analysis into management information
Authorization sharing information with the right partners
Alerts when events occur
This gives a growing administrative burden and cost due to the large quantity of data involving quality, risk and sustainability
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More and more choices for consumers, a wide variety of
products, what distinctive is their stories and their origin..
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Consumers are searching for more information, but when
it’s not complete or truly from the origin, doubts will rise..
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Traceability & Sustainability start with your strategic goals
And what should be reached on both the short term as on the long term
Goals of chain traceability can be the basis for:
Reduction of costs and risks
Compliance with business rules / legislation
Brand protection / Avoidance of claims
Marketing instrument / Consumer communication
Improving: Quality, Safety, Sustainable sourcing, Supply Chain monitoring
View on traceability
http://www.youtube.com/watch?v=uDevPKw7k-4
Farmers
Traceability Quality &
Systainability Management
Supply Chain Monitoring
Food Safety & Risk
Management
Collaborative Business
Intelligence
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Processors Refineries Food
Manufacturers Retailers
The basic concept
Consumer Manufacturer
Traders
Mill
Plantation Transport Refinery Transport
Plantation
Plantation
Farmer
Farmer
Cooperatives
Mill
ERP
Ingredients
Ingredients
Physical flow
Managing Supply Chains…
..asks for monitoring across the links in the chain..
Trust
= knowledge
of the Brand
Believe in the implicit origin
Collaboration Management • Relationshipmanagement
• Autorisation • Workflow
Data Collection
Data Management
Reports & Analysis
Information Distrubution
Framework Manager
Interface Management
Database Management
Ident Management
WMS
Slaughtering
Production Breeding
Laboratory
ERP
Hatchery Fattener Abbatoir Food
Processing Retail
Supplier Management Quality Management
Traceability
Farm Management Labdata Management
Compound feed
Raw material Ingredients
Pharma
Fats
Laboratory
Oils Raw material Ingredients Pharma
Feed Manufacturer Feed Manufacturer Feed Manufacturer Feed Manufacturer
Laboratory Laboratory
Supplier Management Quality Management
Traceability
Farm Management Labdata Management
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Webportal, free layout
Registering, measuring, analyzing, benchmarking, sharing
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Collecting quality or sustainability KPI’s (pre- post harvest)
Warnings / alerts in case of deviations
Traceability
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Supply Chain mapping
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Dashboarding relevant information
Storytelling via App
“There is a substantial potential advantage in agro, feed and food business in chain collaboration and coordination:
• Reducing cost & risk
• Improving foodquality, foodsafety, sustainability & health”
26 16-9-2013
Our view on food production Thank you for your attention
Wishing you success in managing your Supply Chain
Improving your Supply Chain performance
It’s a pleasure for me speaking with you about your challenges in your supply chain!
Charles van den Heuvel
Chainfood [email protected]