ch3 gathering information and scanning the environment avellana

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TOP 2 Learning Concepts Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http:// kavellana.blogspot.co

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Page 1: Ch3 gathering information and scanning the environment avellana

TOP 2 Learning Concepts

Ch 3: Gathering Information and Scanning the Environment

Ma. Katrina S. AvellanaApril 2011

http://kavellana.blogspot.com

Page 2: Ch3 gathering information and scanning the environment avellana

Outline of the Presentation

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• What is a Marketing Information System (MIS)?

• What are some emerging trends in business?

Page 3: Ch3 gathering information and scanning the environment avellana

Marketing Information System (MIS)

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• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.

Page 4: Ch3 gathering information and scanning the environment avellana

Marketing Information System (MIS)

4http://kavellana.blogspot.com

• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.

Page 5: Ch3 gathering information and scanning the environment avellana

Marketing Information System (MIS)

5http://kavellana.blogspot.com

• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.

Page 6: Ch3 gathering information and scanning the environment avellana

Marketing Information System (MIS)

6http://kavellana.blogspot.com

• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.

Page 7: Ch3 gathering information and scanning the environment avellana

Marketing Information System (MIS)

7http://kavellana.blogspot.com

• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.

Page 8: Ch3 gathering information and scanning the environment avellana

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• Increases in public-sector activity

Some Emerging Business Trends

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Some Emerging Business Trends

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• Changes in consumer landscape

Page 10: Ch3 gathering information and scanning the environment avellana

Some Emerging Business Trends

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• Technological connectivity

Page 11: Ch3 gathering information and scanning the environment avellana

Emerging Business Trends

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• Increase in demand for natural resources

Page 12: Ch3 gathering information and scanning the environment avellana

Emerging Business Trends

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• Emergence of new global industry structures

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Emerging Business Trends

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• Ubiquitous access to information

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Summary

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• Marketing Information System (MIS) is a critical tool in making major marketing decisions.

• Understanding marketing trends and factors affecting dynamic change is an essential part of management.

Page 15: Ch3 gathering information and scanning the environment avellana

TOP 2 Learning Concepts

Ch 3: Gathering Information and Scanning the Environment

Ma. Katrina S. AvellanaApril 2011

http://kavellana.blogspot.com

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Ch3 gathering information and scanning the environment avellana

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