Press Relations Product Publicity Corporate communications Lobbying Counselling

Functions

Press Relations

ProductPublicity

CorporateCommunications

Major Decisions

Establishing Objectives Choosing Messages and

Vehicles Implementing the Plan, and

Evaluating the Results.

Created by Vignaesh Muthukumaar,

IIT Kanpur, during an internship with

Prof. Sameer Mathur, IIM Lucknow,

www.iiminternship.com