ch03 e-business
TRANSCRIPT
E-BUSINESS VS E-COMMERCEElectronic business transactions involving money are
"eCommerce" activities. However, there is much more to
eBusiness than selling products: what about
marketing, procurement and customer education? Even to
sell on-line successfully, much more is required than merely
having a website that accepts credit cards.
E business goes far beyond ecommerce or buying and selling
over the Internet, and deep into the processes and cultures of
an enterprise. It is the powerful business environment that is
created when you connect critical business systems directly
to customers, employees, vendors, and business
partners, using Intranets, Extranets, ecommerce
technologies, collaborative applications, and the Web. Dell
Computer gets a lot of attention as a pioneering ebusiness
today and is the best example of this form of business. It sells
$ 15m worth of computers from its websites each day.
E-BUSINESS
The platform for E business is Internet
Scope of E-Business is limited to executing
core business process of the org. i.e.
Procurement, manufacturing, selling,
distribution, delivery and accounting.
These business processes are best run by
app like ERP, SCM
INTERNET ENABLED TECHNOLOGIES
In addition to ERP and SCM E-B takes support
of :
Transaction Processing
Work flow
Work group
Process Control
INTERNET ENABLED TECHNOLOGIES
Application Illustration Technology
Transaction Processing Order booking from remote
loc, receipt process of
warehouse
Wireless, PDA’S, bar code
reading, RFID, Data
Processing, LAN,WAN,DB
Work flow Insurance claim, leave app,
travel adv pay.
Intranet, Client/Server use
of stored procedures and
intelligent trigger
Work group Engineering design,
employee database for pay
roll, tax app.
DBMS capabilities of data
and info sharing thru
internet/intranet
Process Control Shop floor app to run
mach., to control process
based output
Automated go/no go/quality/
checing app
Embedded tech, use of
intelligent chips and
sensors, Use of
programmable logic
controllers
CUSTOMER CENTRIC E-BUSINESS SYSTEM
AM
logistics
marketing
Production
Sales
Distribution
Customer
services
SCOPE OF E-BUSINESS
Cross functional application systems as a
single business process with the help of
ERP, SCM, CRM ie diff S/W solution
packages
Internet enabled tech.
The current scenario of E-Business build as:
Thru ERP dedicated to manufacturing
resource mgmt for effective use of capacity
and enhancing productivity.
SCOPE OF E-BUSINESS(CONT)
SCM is dedicated to logistics and distribution
mgmt
CRM is dedicated to customer relations
management for customer satisfaction.
CORE UTILITY OF E-BUSINESS
Concentrates on Functional Business
Information Systems and their integration to
make them more intelligent and knowledge
driven against to info driven in traditional way of
business.
The FBIS are Marketing, Production,
Procurement, Human Resource and Accounting
& Finance.
CORE UTILITY OF E-BUSINESS
Marketing :More precise target marketing towards intended audience.
Reach customer directly
Understand behavior, psychogryfic profile
Segment market by customer for ads, promotion and contact.
Manufacturing: It is strong in automation of processes like resource, capacity, engineering and design, maintenance and support. (CAM)
CORE UTILITY OF E-BUSINESS
HRM: automates processes of HR planning,
scheduling, requirement analysis, training
and development.
The entire chain of planning, advertisement,
recruitment, selection is automated.
Even payroll, leave planning, movement,
career planning and succession.
CORE UTILITY OF E-BUSINESS
Accounting and Finance: IT is capable of
accounting every business such as material,
men, machines, cash, customer, vendor and
so on.
All processes which deal with transaction,
computing, accounting and analysis are
automated.