ch03 e-business

11
E-BUSINESS VS E-COMMERCE Electronic business transactions involving money are "eCommerce" activities. However, there is much more to eBusiness than selling products: what about marketing, procurement and customer education? Even to sell on-line successfully, much more is required than merely having a website that accepts credit cards. E business goes far beyond ecommerce or buying and selling over the Internet, and deep into the processes and cultures of an enterprise. It is the powerful business environment that is created when you connect critical business systems directly to customers, employees, vendors, and business partners, using Intranets, Extranets, ecommerce technologies, collaborative applications, and the Web. Dell Computer gets a lot of attention as a pioneering ebusiness today and is the best example of this form of business. It sells $ 15m worth of computers from its websites each day.

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Page 1: Ch03 e-business

E-BUSINESS VS E-COMMERCEElectronic business transactions involving money are

"eCommerce" activities. However, there is much more to

eBusiness than selling products: what about

marketing, procurement and customer education? Even to

sell on-line successfully, much more is required than merely

having a website that accepts credit cards.

E business goes far beyond ecommerce or buying and selling

over the Internet, and deep into the processes and cultures of

an enterprise. It is the powerful business environment that is

created when you connect critical business systems directly

to customers, employees, vendors, and business

partners, using Intranets, Extranets, ecommerce

technologies, collaborative applications, and the Web. Dell

Computer gets a lot of attention as a pioneering ebusiness

today and is the best example of this form of business. It sells

$ 15m worth of computers from its websites each day.

Page 2: Ch03 e-business

E-BUSINESS

The platform for E business is Internet

Scope of E-Business is limited to executing

core business process of the org. i.e.

Procurement, manufacturing, selling,

distribution, delivery and accounting.

These business processes are best run by

app like ERP, SCM

Page 3: Ch03 e-business

INTERNET ENABLED TECHNOLOGIES

In addition to ERP and SCM E-B takes support

of :

Transaction Processing

Work flow

Work group

Process Control

Page 4: Ch03 e-business

INTERNET ENABLED TECHNOLOGIES

Application Illustration Technology

Transaction Processing Order booking from remote

loc, receipt process of

warehouse

Wireless, PDA’S, bar code

reading, RFID, Data

Processing, LAN,WAN,DB

Work flow Insurance claim, leave app,

travel adv pay.

Intranet, Client/Server use

of stored procedures and

intelligent trigger

Work group Engineering design,

employee database for pay

roll, tax app.

DBMS capabilities of data

and info sharing thru

internet/intranet

Process Control Shop floor app to run

mach., to control process

based output

Automated go/no go/quality/

checing app

Embedded tech, use of

intelligent chips and

sensors, Use of

programmable logic

controllers

Page 5: Ch03 e-business

CUSTOMER CENTRIC E-BUSINESS SYSTEM

AM

logistics

marketing

Production

Sales

Distribution

Customer

services

Page 6: Ch03 e-business

SCOPE OF E-BUSINESS

Cross functional application systems as a

single business process with the help of

ERP, SCM, CRM ie diff S/W solution

packages

Internet enabled tech.

The current scenario of E-Business build as:

Thru ERP dedicated to manufacturing

resource mgmt for effective use of capacity

and enhancing productivity.

Page 7: Ch03 e-business

SCOPE OF E-BUSINESS(CONT)

SCM is dedicated to logistics and distribution

mgmt

CRM is dedicated to customer relations

management for customer satisfaction.

Page 8: Ch03 e-business

CORE UTILITY OF E-BUSINESS

Concentrates on Functional Business

Information Systems and their integration to

make them more intelligent and knowledge

driven against to info driven in traditional way of

business.

The FBIS are Marketing, Production,

Procurement, Human Resource and Accounting

& Finance.

Page 9: Ch03 e-business

CORE UTILITY OF E-BUSINESS

Marketing :More precise target marketing towards intended audience.

Reach customer directly

Understand behavior, psychogryfic profile

Segment market by customer for ads, promotion and contact.

Manufacturing: It is strong in automation of processes like resource, capacity, engineering and design, maintenance and support. (CAM)

Page 10: Ch03 e-business

CORE UTILITY OF E-BUSINESS

HRM: automates processes of HR planning,

scheduling, requirement analysis, training

and development.

The entire chain of planning, advertisement,

recruitment, selection is automated.

Even payroll, leave planning, movement,

career planning and succession.

Page 11: Ch03 e-business

CORE UTILITY OF E-BUSINESS

Accounting and Finance: IT is capable of

accounting every business such as material,

men, machines, cash, customer, vendor and

so on.

All processes which deal with transaction,

computing, accounting and analysis are

automated.