ch01 - what is psychology

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    What Is Psychology?

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    What Is Psychology? Thinking critically about psychology

    Psychologys past Psychologys present

    What psychologists do

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    Thinking Critically About

    Psychology Can you distinguish between

    psychobabble and empiricalpsychology?

    Critical thinking

    The ability and willingness to

    assess claims and makejudgments on the basis of well-supported reasons andevidence, rather than emotion

    or anecdote.

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    Critical Thinking Guidelines Be willing to wonder

    Define your terms

    Examine the evidence

    Analyze assumptions and biases

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    Critical Thinking Guidelines Avoid emotional reasoning

    Dont oversimplify

    Consider other

    interpretations

    Tolerate uncertainty

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    Psychologys Past Three early psychologies

    Structuralism

    Functionalism

    Psychoanalysis

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    Structuralism Early approach that emphasized the analysis of

    immediate experience into basic elements.

    Interested in whathappens.

    Trained introspection

    Volunteers were taught to observe, analyze

    and describe their own sensations, mentalimages, and emotional reactions.

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    Functionalism Early approach that emphasized the function or

    purpose of behaviour and consciousness.

    Interested in how and why something happens

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    Psychoanalysis A theory of personality and a method of

    psychotherapy, originally formulated by

    Sigmund Freud.

    Emphasizes unconscious motives and

    conflicts.

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    Psychologys Present Major psychological perspectives

    Two influential movements

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    Major Psychological Perspectives Biological Perspective

    Learning Perspective

    Cognitive Perspective

    Sociocultural Perspective

    Psychodynamic Perspective

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    The Biological Perspective Psychological approach that emphasizes bodily

    events and changes associated with actions,

    feelings, and thoughts.

    This perspective involves:

    Hormones

    Brain chemistry

    Heredity

    Evolutionary influences

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    The Learning Perspective A psychological approach that emphasizes

    how the environment and experience affect a

    persons or animals actions.

    This perspective involves:

    Behaviourism Social-cognitive learning theories

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    The Cognitive Perspective

    A psychological approach that emphasizes

    mental processes in perception, memory,

    language, problem solving, and other areas

    of behaviour.

    This perspective involves:

    Computer models of human thinking Infant thinking

    Intelligence testing

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    Sociocultural perspective

    A psychological approach that emphasizessocial and cultural influences on behaviour.

    This perspective includes:

    Social psychology, or the study of rules, rolesgroups, and relationships

    Cultural psychology, or the study of cultural

    norms, values, and expectations

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    Psychodynamic Perspective

    This perspective includes:

    Unconscious thoughts,desires, and conflicts.

    A psychological approach that emphasizes

    unconscious dynamics within the

    individual, such as inner forces, conflictsor the movement of instinctual energy.

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    Two Influential Movements inPsychology

    Humanist psychology

    Feminist psychology

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    Humanist Psychology A psychological approach that emphasizes

    personal growth and the achievement of

    human potential, rather than the scientificunderstanding and assessment ofbehaviour.

    This approach:

    Rejected behaviourism and psychoanalysis.

    Emphasized creativity and achievingpotential.

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    Feminist Psychology A psychological approach that analyzes the

    influence of social inequities on gender

    relations and on the behaviour of the twosexes.

    This approach:

    Recognized years of male bias in data collectionand psychotherapy.

    Questions the use of research in justifying

    womens lower status or elevating womens status

    (female bias).

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    What Psychologists Do Academic/research psychologists

    Psychological practitioners

    Psychologists in other settings

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    Academic/Research Psychologists

    Research in areas of basic or appliedpsychology.

    Examples include: Experimental psychologists

    Educational psychologists

    Developmental psychologists

    Industrial/organizational psychologists

    Psychometric psychologists

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    Psychological Practitioners Counselling psychologists help people deal

    with problems associated with everyday

    life. School psychologists work with parents,

    teachers, and students to enhance studentperformance.

    Clinical psychologists diagnose, treat, andstudy mental or emotional problems.

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    Clinical psychologists are not: Psychotherapists

    Psychoanalysts

    Psychiatrists

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    Psychologists in Other Settings

    Sports

    Consumer issues Advertising

    Organizational problems

    Environmental issues

    Public policy

    Opinion polls Military training

    Animal behaviour

    Legal issues

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    What Areas do Psychology

    Undergraduates Pursue?

    Psychology

    Other

    Counselling

    Education

    Social work

    Medicine

    Law

    Health Sciences

    Business

    Sociology