ch01 final
TRANSCRIPT
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E. Wainright Martin
Carol V. Brown
Daniel W. DeHayesJeffrey A. Hoffer William C. Perkins
MANAGINGMANAGINGINFORMATIONINFORMATION
TECHNOLOGYTECHNOLOGYFIFH EDII!"
CHAPTER 1
MANAGING IT IN AN E-WORLD
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CHAPTER 1
M ANAGING IT IN AN E-WORLD
Information technology (IT) %
o&#'ter te"no!o() *"ar+,are an+ sot,are. or
#roessin( an+ storin( inor&ation/ as ,e!! aso&&'niations te"no!o() or trans&ittin( inor&ation
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RECENT INFORMATIONTECHNOLOGY TREND:
Har+ to #re+it tren+s +'e to rate o
"an(e in IT in+'str)Consi+er seera! mis-#re+itions ;
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This “telephone” has too many shortcomings to e serio!sly
consi"ere" as a means of comm!nication# The "e$ice is inherently
of no $al!e to !s# %Western Union internal memo, 1876
I thin& there is a 'orl" mar&et for maye fi$e comp!ters#
There is no reason anyone 'o!l" 'ant a comp!ter in their home#
*+ o!ght to e eno!gh for anyo"y#
,ell has a great !siness mo"el- !t that "og 'on.t scale#
/I0PRE,ICTI0 34 IT
I,50TR4 6EA,ER0
%Thomas Watson, chairman of IBM, 1943
3!t 'hat 7is a microchip8 goo" for9
%Engineer at the A!ance "om#$ting %&stems 'i!ision of IBM, 1968
%(en )lson, #resient, chairman, an fo$ner
of 'igital E*$i#ment "or#+, 1977
% Attri$te to Bill -ates, chairman of Microsoft, 1981
%.ohn %hoema/er, hea of %$n0s ser!er i!ision, 222
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$=>$ irst I3M PC
$==0s PCs o&&on#!ae
No, ??? Eas)-to-'se o#eratin( s)ste& ,it" (ra#"ia! interae
We1 1ro,ser rea+)
Point-an+-!i7 te"no!o()
P!a)s &'si an+ i+eos
Note1oo7 ersions o&&on or 1'siness trae!
Computer Hardware: Faster, Smaller, Cheaper
RECENT INFORMATIONTECHNOLOGY TREND:
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Maorit) o &iroo&#'ters Mirosot Win+o,s % o#eratin( s)ste& sot,are
Mirosot Oie :'ite % #ro+'tiit) sot,areWor+ #roessin(
:#rea+s"eet
Data1ase
PresentationE-&ai!
We1 1ro,ser
Computer Software: Standardized and Integrated
RECENT INFORMATIONTECHNOLOGY TREND:
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Wi+e!) a+o#te+ 1) &an'at'rin( an+ serie ir&s o a!!
si8es
Oten tai!ore+ to s#eii in+'stries
Inte(rate +ata aross tra+itiona! an+ We1-1ase+ "anne!s
or interna! 'se/ 'sto&ers/ an+ s'##!iers
Computer Software: Standardized and Integrated
Enterprise system pac&ages %
sot,are #a7a(es ,it" inte(rate+ &o+'!es t"at #ass
o&&on 1'siness transations aross (ro'#s/ +iisions/an+ nationa! 1o'n+aries in Brea! ti&e
RECENT INFORMATIONTECHNOLOGY TREND:
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$==0s :tan+ar+s or 1ro,ser a##!iations an+ Internet o&&'niations
*TCPIP. Fi1er-o#ti !ines 'se+ 1) &ore te!eo&&'niations #roi+ers
Hi("-s#ee+ aess *"i("-1an+,i+t" !ines. aai!a1!e 1ot" to1'sinesses an+ "o&e o,ners
2000 Co&&on#!ae or o&#an) net,or7s !in7e+ to t"e Internet
200
Ho&e o,ners 'sin( &o+e&s to onnet to a1!e !ines or +i(ita!s'1sri1er !ines *D:L. ia te!e#"one !ines
To+a) More o&#anies inestin( in ,ire!ess te"no!o()
Computer Networks: High Bandwidth, Global, and ireless
RECENT INFORMATIONTECHNOLOGY TREND:
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Consi+er
3) 2000/ &ore t"an "a! o ?:? 1'siness a#ita!
e4#en+it'res ,ere or IT To+a)/ IT an not on!) ena1!e/ 1't an a!so "e!#
sha#e 1'siness strate(ies
RECENT INFORMATIONTECHNOLOGY TREND:
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T"ree ,a)s to o&#ete *Porter/ $=>0.
Cost % 1) 1ein( a !o,-ost #ro+'er o a (oo+ orserie
Differentiation % 1) oerin( #ro+'ts or series
'sto&ers #reer +'e to s'#eriorit) ,it"
innoatieness/ i&a(e/ 'a!it)/ or 'sto&er serie Focus % o&#etin( on ost or +ierentiation ,it"in a
s#eii &ar7et ni"e
!raditional a"s to Compete
RECENT INFORMATIONTECHNOLOGY TREND:
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IT an "e!# ,it" ost Eam#les
A'to&atin( transation ti&e:"ortenin( or+er )!e ti&e
Proi+in( o#erationa! inor&ation or +eision &a7in(
IT an "e!# ,it" +ierentiation
Eam#lesGiin( sa!es #ersonne! inor&ation to 1etter sere 'sto&ers
Proi+in( 'st-in-ti&e s'##!ies or 'sto&ers
Creatin( ne, inor&ation-1ase+ #ro+'ts
!raditional a"s to Compete
RECENT INFORMATIONTECHNOLOGY TREND:
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sin( t"e Internet
Eam#les
Entire trae! in+'str) restr't're+ 1ea'se oo&#etition ia t"e Internet
Wa!-Mart/ De!!/ an+ Lan+s6 En+ !eera(e Internet
to o&#ete
5es$lts a"iee a++itiona! ost sain(s/ &ass'sto&i8e #ro+'ts/ an+ rea" een &ore
'sto&ers
New a"s to Compete
RECENT INFORMATIONTECHNOLOGY TREND:
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WORING IN AN E-WORLD
3'siness inests &ore in IT s'##ort or to+a)6s7no,!e+(e ,or7ers
IT inrastr't're no, &'st s'##ort ,or7ers
an)ti&e an+ an),"ere :a!es ore #ersonne! are no, telecommuters
Telecomm!ters %
One ,"o ,or7s ro& a !oation o'tsi+e t"e ir&6s re('!ar
oies an+ Bo&&'tes ia te!eo&&'niations !ines in
or+er to +o "is or "er ,or7
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E-&ai!
Do'&ent s"arin(
:ot,are to s'##ort o!!a1oratie tea&,or7
i+eoonerenin(
#ore $rodu%ti&e !eams
WORING IN AN E-WORLD
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irt'a! Or(ani8ations Te&#orar) a!!ianes 1et,een or(ani8ations an+
in+ii+'a!s Contrats oten (ain sare e4#ertise or "ea#er
!a1or osts
:o&e &i("t "ae no rea! oie e&#!o)ees an 1e
!oate+ an),"ere
'irtual (rganizations and Free )gents
WORING IN AN E-WORLD
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Free A(ents Are te!eo&&'ters ,"o +o 7no,!e+(e ,or7 ,it"o't
1ein( at a s#eii !oation Hae s#eia!i8e+ s7i!!s an+ IT !in7a(es to ,or7 as
in+e#en+ent ontrators
Oten #ost res'&es an+ se!! s7i!!s (!o1a!!)
'irtual (rganizations and Free )gents
WORING IN AN E-WORLD
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LIING IN AN E-WORLD
A+anta(es Fast/ onenient o&&'niation ,it" e!! #"ones
ast a&o'nts o Bree inor&ation ia t"e Internet
Disa+anta(es Loss o in+ii+'a! #ria)
'!nera1i!it) to o&#'ter ri&es
:oia! ine'a!ities +'e to !a7 o aess to o&#'ters
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THE I: M ANAGEMENT ROLE IN
ORGANIJATION:
Information systems (I0) organi<ation %
+e#art&ent or 'nit t"at "as #ri&ar) res#onsi1i!it) or
&ana(in( IT % "ar+,are/ sot,are/ net,or7s/ an+ I:
#roessiona!s
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Acco!nting Era
3a7-oie o&#'tera'to&ation 1e(an ,it"ao'ntin(
1=;*s to mi"%1=*s
I: #roessiona!s ,ere#ri&ar) +eision &a7ers1't re#orte+ into anao'ntin( 'ntion
Transation #roessin(a'to&ate+ ,it" 'se oo&#'ters or sin(!e'ntions
transactions ereaggregate an then #rocesse in a single r$nor atch : magneticta#e storage;
>ig!re 1#1 >i$e I0 /anagement Eras
THE I: M ANAGEMENT ROLE IN
ORGANIJATION:
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perational Era
Co&#'ter a'to&atione4#an+e+ to ot"er'ntions
3egan mi"%1=*s
3'siness &ana(ers1ea&e &ore ino!e+ ins)ste&s +eision &a7in(
as a##lications
s$##orte more $sinessf$nctions;
On!ine s)ste&s ,ereintro+'e+ ortransation #roessin(
mae #ossile & irect
access storage e!ices$sing magnetic is/s;
>ig!re 1#1 >i$e I0 /anagement Eras
THE I: M ANAGEMENT ROLE IN
ORGANIJATION:
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Information Era
IT inest&ents to s'##ortt"e 7no,!e+(e ,or7er
6ate 1=?*s @ mi" 1=*s
En+ 'sers 1ea&e +iret'sers o o&#'tera##!iations 'sin( 'ser-rien+!) &ainra&e an+&iroo&#'ter too!s
Deision s'##orts)ste&s t"at o'!+Binterat ,it" 'sers ,ereintro+'e+
mae #ossile &softare tools e!elo#efor irect en<$sercom#$ting;
>ig!re 1#1 >i$e I0 /anagement Eras
THE I: M ANAGEMENT ROLE IN
ORGANIJATION:
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et'or& Era
IT inest&ents ininterenter#rise s)ste&s
3egan mi"%1=*s
3'siness &ana(ers1e(an to ta7e &ore o anBo,ners"i# ro!e in ITinest&ents
Co&#'ter net,or7in(ena1!e+ a##!iations ,it"1'siness #artners
c$stom<e!elo#e inter<
organi=ationala##lications;
>ig!re 1#1 >i$e I0 /anagement Eras
THE I: M ANAGEMENT ROLE IN
ORGANIJATION:
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Internet Era
IT inest&ents to s'##ortne, 7in+s o e-1'siness
3egan mi"%1==*s 'ithBe ro'ser
To# &ana(e&ent "asta7en a !ea+ers"i# ro!e inIT +eision &a7in( toens're t"at ITinest&ents arestrate(ia!!) a!i(ne+ ,it"t"e 1'siness
T"e Internet an+ We1-1ase+ a##!iations#roi+e a (!o1a! rea" to'sto&ers an+ 1'siness#artners
enale & a stanarcomm$nication #rotocolan stanar Weroser;
>ig!re 1#1 >i$e I0 /anagement Eras
THE I: M ANAGEMENT ROLE IN
ORGANIJATION:
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#anaging the I! )ssets
THE I: M ANAGEMENT ROLE IN
ORGANIJATION:
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#anaging the I! )ssets
Page =
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THE I: M ANAGEMENT ROLE IN
ORGANIJATION:$eople *oles
I: Lea+ers
Ot"er I: Mana(ers
I: Proessiona!s
3'siness Mana(ers
En+ sers
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THE I: M ANAGEMENT ROLE IN
ORGANIJATION:$eople *oles
I: Lea+ers
Chief Information fficer (CI) %
a ir&6s "i("-!ee! (enera! IT asset &ana(er ,it" 1ot"te"no!o() an+ 1'siness !ea+ers"i# e4#eriene ,"o/
to(et"er ,it" t"e e4e'tie &ana(e&ent tea&/ #!ans or
inte(ration o IT or strate(i a+anta(e
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THE I: M ANAGEMENT ROLE IN
ORGANIJATION:$eople *oles
Ot"er I: Mana(ers ; acco$ntale for Data enters
Net,or7 o#erations Ne, a##!iations +ee!o#&ent
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THE I: M ANAGEMENT ROLE IN
ORGANIJATION:$eople *oles
I: Proessiona!s ; incl$e Pro(ra&&ers
:ot,are en(ineers :)ste&s ana!)sts
Data1ase +ee!o#ers
We1 +ee!o#ers
LAN a+&inistrators
Te"nia! s'##ort s#eia!ists
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THE I: M ANAGEMENT ROLE IN
ORGANIJATION:$eople *oles
3'siness Mana(ers ; Are interna! 'sto&ers o t"e IT or(ani8ation
Nee+ to 1e IT-sa) Ma) oint!) !ea+ strate(i IT #roets
Proi+e ot"er IT-re!ate+ ro!es:ere on o&&ittees to #rioriti8e an+ a##roe IT re'ests
At as s#onsor or Bo,ner o an IT #roet:ere as #roess or 'ntiona! e4#ert on #roet tea&
Partii#ate in #!annin( an+ e4e'tion o IT i&#!e&entation
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THE I: M ANAGEMENT ROLE IN
ORGANIJATION:$eople *oles
En+ sers ; Proi+e 1'siness e4#ertise to #roet tea&s
Partii#ate in re+esi(n o 1'siness #roesses Gie ee+1a7 to #rotot)#e sreens an+ re#orts
+'rin( s)ste& +ee!o#&ent
He!# (at"er 'sto&er in#'t ,"en t"e) are +iret!)
aete+ 1) IT #roet
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