cgma strategic scorecard t1 final

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  • 7/28/2019 Cgma Strategic Scorecard t1 Final

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    H t im

    as ctiss:Tl - CIMA

    Statgic Scca

    CGMA TOOLS

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    CIMA STrATeGIC SCOreCArd

    This tool was developed to help boards o any

    organisation to engage eectively in the strategic

    process. It recognises that boards struggle to engage

    in strategy or the ollowing reasons:

    lack o time and crowded agendas

    inormation overload

    lack o robust processes at board level or dealing

    with strategy

    greater complexity o business.

    The scorecard is designed to provide a simple buteective process that helps the board to ocus on the

    key strategic issues and most importantly to ask

    the right questions. This means that the board can

    work constructively with management to promote

    the uture success o the organisation. It can help

    ensure a high-level perspective on strategy, thus

    avoiding the comort zone o detail.

    The uniqueness o the ramework is that it:

    Summarises the key aspects o the environment

    in which an organisation is operating to ensurethat the board is aware o changing competitor,

    economic and other actors.

    Highlights the risks and opportunity acing the

    board in its strategic endeavours and moves these

    into manageable plans.

    Identies the major strategic options that could

    have a material impact on the strategic direction o

    the organisation and helps the board to determine

    which options will be developed and implemented.

    Charts or the board the signicant steps or

    milestones in relation to the chosen strategic plans

    to be achieved in the coming period and then

    tracks perormance against these.

    The ramework o the scorecard has evolved over

    time and indeed is fexible enough or organisations

    to modiy it to meet their needs. What really

    matters is that strategy and risk must be deal with

    in an integrated way at board level and that the

    board dedicates sucient time to issues such as

    determining its risk appetitive and developing

    strategic options.

    The ramework is shown in Figure 1. It shows the

    organisations business model at the heart o the

    ramework, and how this relates to the external

    environment and leads to the generation o risks and

    opportunities. Options can be derived rom these

    and then implemented.1

    How To IMprove your boArdS eeCTIveneSS: Tl - CIMA Statgic S cca2

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    3

    The scorecard ramework helps the board to determine

    what inormation they need to address each aspect o

    strategy. Based on the inormation received, the boardcan then ask challenging and searching questions;

    depending on the answers, the board can determine

    whether it is satised, whether action needs to be taken

    and/or whether it needs to explore a specic issue in

    more depth, perhaps by reerring to the more detailedsupporting analysis and whether urther discussion is

    required in a uture board meeting.

    FIGUre 1: CIMA Statgic Scocad

    Options

    Qalit cisis (as isight/al)

    rt istmt (roI)

    balac sht/lg tm(sstaial t siss)

    External environment

    Cmtiti

    Sstaiailit

    rtati

    Tchlg

    ecmic/glalisati

    Scial/mgahic

    Ists

    Strategic risks/opportunities

    black sas/kk isks

    Makt chag

    Mgs a acqisiti

    Scai laig/tisk assssmts

    Iati

    Business model how do

    we make money?

    val chai

    Ct statg a sissla clait/c cmtcis

    Clt-als a mac-as

    Talt

    Assts/ liailitis

    Implementation

    pct lmt

    Cstm satisacti

    Qalit

    Cst lashi/icig

    pjct maagmt KpIs a alig ictis

    Sstms/css/atial isks

    Results

    Impa

    ct

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    4 How To IMprove your boArdS eeCTIveneSS: Tl - CIMA Statgic S cca

    Options

    1. A ths tis csistt ith

    th statgic siti a isk atit?

    2. wh ha ths tis slct a ths jct?

    3. A th th tis shl csi?

    Some key questions to ask about each key aspect o strategy include:

    FIGUre 2: Ky qustions boads should ask

    External environment

    1. ds th sitati aalsisc all th cssa isss?

    2. d t lk at aasct i m tail?

    3. H lial a igs isth imati?

    Strategic risks/opportunities

    1. A lkig at th ightstatgic isks, icligtati (a th iiialisks a isks i cmiati)?

    2. what titis a aailal t s?

    3. what isks a a ttak i sit jctis?

    4. what scs a cmtcis t l?

    Business model how do

    we make money?

    val chai

    Ct statg a sissla clait/c cmtcis

    Clt-als a mac-as

    Talt

    Assts/liailitis

    Implementation

    1. A ha ith gss

    a s xt sts?2. A th a actis

    t tak t ass alms?

    3. A sig that la lsss m mistaks?

    Results

    Impa

    ct

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    Th Assciati Itatial Ctif pssial Acctats, ajit t AICpA a CIMA, stalish th CGMA sigatit lat th ssi maagmt acctig glall.

    SM

    Amica Istitt CpAs1211 A th Amicasn yk, ny 10036-8775T. +1 2125966200. +1 2125966213

    Chat Istitt Maagmt Acctats26 Chat Stt

    L Sw1p 4npuit KigmT. +44 (0)20 7663 5441. +44 (0)20 7663 5442

    .cgma.g

    Mach 2012

    CIMA has fcs i th llig lcatis: Astalia, baglash, btsaa, Chia,Ghaa, Hg Kg SAr, Iia, Ila, Malasia, nigia, pakista, pla, rssia,Siga, Sth Aica, Si Laka, uAe, uK, Zamia, Zima.