CGI for Trade ShowsBoost your booth without breaking the bank

Trade shows and fairs can make a big difference, and companies know it. A boring

booth can chase away potential customers in an instant, while an exciting booth

with stunning visuals and interactive presentations can grab anyone’s attention.

We decided to put together this small guide so that you can instantly come up

with ideas for your client’s upcoming trade shows or other events. The following

CGIPixels projects showcase the services we offer, as well as how these services

can be combined to create something unexpected.

2D animation

3D animation

Productshowcase

Explainervideo

Interactivevideo

Augmented reality

Virtualreality

Warm upyour clients with some video

content in an email or on your

website. The premium animation

will stick in their minds and they

will recognize your booth from

miles away

Explainyour services better through

short videos that concentrate on

a certain product

Make visitors stopat your booth with short,

visually exciting animations

that catch the eye

Keep your visitors at the boothfor longer with our interactive

presentations

Follow-upwith clients who has stopped by

with video content to make sure

to turn your leads into actual

opportunities

Recommended use of CGI at trade shows

Why Us?While some might think that creating videos for trade shows is nothing more than

creating videos, nothing could be further from the truth. You need an experienced

team to make a piece that stands out. Our team has over 7 years of hands-on

experience, and we offer unique CG techniques like art-directable fluid morphing

and hyper-real splashes and impact explosions. We work with in-house marketing

teams and with ad agencies as well. We know the challenges you encounter day

after day. Thanks to our streamlined service process you will not have to worry; we

will turn your brief or storyboard into amazing animations. In addition, if you choose

our team for your next project, you will not have to spend a small fortune.

Unique CG Techniques Experience Cost-friendly

Case Studies

01 MEDICAL MINDS IN MOTION

This 3-minute animation video enters the realm of holistic medical diagnosis.

The agency was challenged to explain the ins and outs of this extremely intense

medical field. We supported them using a multitude of animation techniques, from

pixel fields and hand drawings that morph into visuals to ink drops and inspirational

typography. While a charming voiceover works most of the time, during a noisy

medical expo, the typography alone had to do the magic. It definitely turned out to

be much nicer than a doctor’s handwriting.

2D animation

Explainervideo

Agency: CSOFT

MindrayClient:

02 COLOR EXPLOSION ON MULTIPLE SCREENS

When Microsoft came out with a new set of Surface tablets and laptops, the

company understandably wanted to make a big deal out of it. So, for a trade show

its agency, Experiences For Mankind, asked us to help create eye-candy that would

grab people’s attention. Naturally, we wanted to give them something spectacular.

We ended up creating a chain of colorful chalk powder explosions. Our animations

appeared on the screens of the new tablets and laptops as a wave, creating the

feeling of actual movement.

Agency: Experiences for Mankind

MirosoftClient: 3D animation

03 VISUALISING DATA

Visualising data is always an interesting challenge. When IBM’s agency, Centerline

Digital, asked us to boost its booth at a trade show, we had to turn hard facts

into interesting visuals that were both informative and exciting. We created ten

animations on supercomputing that strongly followed the company’s branding

guidelines. Our animations were continuously played on huge L-shaped screens

that certainly made the booth hard to miss.

Agency: Centerline Digital

IBMClient: 3D animation

Productshowcase

04 INTERACTIVE PACKAGE DELIVERY

In another project for IBM, we had the opportunity to create something much more

interactive. Instead of simply watching our animations, people got to actually move

them. The agency wanted something that displayed the processes in its whole

supply chain, something that showed how certain products were transported from

one place to another. We ended up creating a complete animated story that gave

people the chance, on a huge touchscreen, to load IBM’s containers onto 3D trucks

and ships.

Agency: Centerline Digital

IBMClient: 3D animation

2D animation

Interactivevideo

05 BBC BUT VIRTUAL

This panoramic 3D animation was created for the FA CUP for BBC (through Havas).

Our task was to develop something that created an instant connection with fans

going to Wembley for the Final. We showcased the highlights of the two finalists—

Chelsea and Arsenal—in full 360 degrees. The additional VR glasses (Samsung

Gear or Oculus) enabled the live audience to watch the video on a simple screen or

to experience the excitement of a full 360-degree view full of surprises.

Agency: Havas / CAKE Group

BBCClient: Virtualreality

06 AR CRUISE SHIP ON YOUR PHONE

Founded have found us with a rather exciting project. Its client, P&O, wanted to use

an AR application to advertise a brand-new cruise ship at a trade show. The idea

was simple but eye-catching; if one turned their phone to a brochure, the ship on

the page became 3D and started floating on the screen. To make this happen, we

partnered with Blippar, which provided the AR software that brought our animations

to life. The main challenge for this project was to animate P&O’s extremely detailed

cruise ship so that it retained all its characteristics but was also simple enough

for an AR application. We certainly learned a lot about ships while working on this!

Agency: Founded

P&O CruisesClient: Augmented reality

Interactivevideo

“CGIPixels was a great partner for us on two simultaneous projects – 3D

character animation and 3D product animation. Every member of the team,

from first contact through completion, was very responsive and always

delivered on schedule. The finished animations are beautiful and were a big

part of a successful trade show product launch. We look forward to working

with CGIPixels again on our next animation project.”

Jeff Phillips | Creative DirectorAnderson Group

“Working with Danny at CGI Pixels is always a pleasure. They have become

a highly trusted partner of ours when it comes to 3D model building and

animation. No request is ever too big or small; their enthusiasm and

willingness to help is infectious to a team.”

Sam Henshaw | Integrated producerFounded

Let’s do something amazing together.tradeshows@cgipixels.com