cg media kit 2014 - carolinas golf association€¦ · hotel rooms and purchased a lot on dogwood...

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PROUDLY PUBLISHED BY

2014 Rates and Media Kit

carolinasgolfOfficial Magazine of the Carolinas Golf Association

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CAROLINAS GOLF READERS ARE EDUCATED, AFFLUENT, PASSIONATE GOLFERS.

� 30% have household net worth > $500,000� 65% have annual HHI > $75,000� 80% have attended college� 48% own homes with values > $200,000

CAROLINAS GOLF READERS PLAY AN AVERAGE OF 84 ROUNDS PER YEAR

� 92% are members of private/semi-private clubs� Average handicap index is 14.4� Average number of different golf courses played per year is 14� 78% have taken a golf vacation in NC and SC in past 12 months� 82% have read or looked through 4 of past 4 issues� Carolinas Golf readers spend over $200 million on golf equipment and apparel annually**

When it comes to reaching the most avid golfers in the Carolinas, Carolinas Golf is the only game in town!


* Editorial features subject to change at discretion of CGA **Sources: Crestline Marketing/CGA

CIRCULATION & MAP

Members of the Carolinas Golf Association (CGA) receive Carolinas Golf magazine four times annually as part of their paid membership. Direct mailed into 81,000 homes.

Established in 1909, the Carolinas Golf Association is the second largest regional golf association in the United States.

Circulation & Map

2014 Editorial & Advertising Calendar

ISSUE MONTH SPACE CLOSE MATERIALS DUE EDITORIAL FEATURES*

Spring Mar. Jan. 16 Jan. 30 Stay & Play / Players of the Year / Golf Schools / U.S. Opens

Summer June Apr. 17 May 1 Travel-Ocean / U.S. Opens / Resorts / Carolinas Am

Fall Sep. July 17 July 31 Travel / Golf Communities

Winter Dec. Oct. 13 Oct. 27 Exotic Travel (Caribbean) / Holiday Golf Gear / Golf Fitness

Carolinas Golf Magazine is circulated to 81,000 homes in North and South Carolina.

North Carolina has approximately 55,000 circulation.

South Carolina hasapproximately 26,000 circulation.

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carolinasgolfOffi cial Magazine of the Carolinas Golf Association

The CGA members pay for their magazine which is direct-mailed to 81,000 association member households (representing over 150,000+ members) four times a year, making Carolinas

Golf the best-directed and most widely circulated regional golf magazine in the Carolinas.

Carolinas Golf is also circulated to the top offi cers, profes-sionals, and executives at all North Carolina and South Carolina CGA member golf courses — enabling you to reach other key buyers and decision-makers. Each issue of Carolinas Golf is packed with need-to-know information designed to appeal to the most avid and passionate golfers in the Carolinas.

EDITORIAL FEATURES AND DEPARTMENTS INCLUDE:

When it comes to golf in the Carolinas, Carolinas Golf is the authority!

Carolinas Golf is the offi cial magazine of the Carolinas Golf Association (CGA), serving as the main communication link between the CGA and its passionate golfi ng members.

CIRCULATION: 81,000 member households (representing 150,000+ CGA members)

� Celebrity profi les� Course profi les� New products and equipment� Traditions of the game� Golf travel destinations� Industry news and trends

� Professional instruction and tips� CGA news and information � Understanding the rules of golf� And much more!

OFFICIAL MAGAZINE of the Carolinas Golf Association Spring 2013

meet thebiershenks(quite poSSibly, the moSt golf-obSeSSed family in South carolina)

A CENtury OF hOSpItALIty a pine creSt inn mileStone

tOp GuNS the 2012 playerS of the year

� Spring 2013 issue

18 / CAROLINASGOLF

Phot

ogra

phy

John

Ges

sner

and

the

Pine

Cre

st In

n

You Never KNow who’ll walK Through The Door aT The PiNe CresT iNN / written by LEE PACE

a Century of hospitality

Less celebrated was his foray into the hotel business.Ross owned and ran the Pine Crest Inn in the Village

of Pinehurst for a quarter of a century, beginning with his purchase of the inn in 1921 and lasting until he leased it to the Arthur Roberts Hotel Co. of Minneapolis in 1946, two years before his death in 1948.

Today his portrait looms prominently over the fire-place in the entrance foyer in the venerable inn that is celebrating its 100th year of operation. The Pine Crest opened in November 1913 and is taking the year to cel-ebrate its rich heritage as a comfortable inn and popular dining and drinking establishment.

As much as Ross and his legacy mean to this town and this era, “anything with a direct connection to Ross has a certain appeal to it,” says Drew Gross, a longtime Pine Crest aficionado and today its general manager. “It’s part of the draw and part of the charm of the Pine Crest.”

The opulent Carolina Hotel has been the bell cow

Donald J. Ross is renowned for his abilities as a golf architect, which he developed in the early 20th century after first learning the trades of greenskeeping, agronomy, club-making, carpentry, and the playing and teaching of the game of golf.

FeaTure / History

� The Pine Crest Inn is celebrating its 100th anniversary.

Spring 2013 / 19

Phot

ogra

phy

John

Ges

sner

and

the

Pine

Cre

st In

n

of the Pinehurst lodging establishment since opening in 1900, but an important part of the mix has been a handful of smaller inns dotted around the village landscape. The Holly Inn was the first, opening in 1895, and the Magnolia Inn followed a year later — both conceived and built by Pinehurst founder James W. Tufts, and both remain in operation.

Within a decade, Pinehurst had three golf courses, and the village and resort were drawing visitors en masse from October through April. With that popularity came opportunity for sharp entrepreneurs.

John and Emma Bliss had managed the Ocean Forest Hotel at Myrtle Beach and moved to Pinehurst in 1903 to operate the Lexington Hotel, which was essentially a boarding house for Carolina Hotel employees. Ten years later, Emma Bliss believed there was demand for more

hotel rooms and purchased a lot on Dogwood Road, just north of the Village green. Ground was broken on Feb. 13, 1913, for the Pine Crest Inn, and the facility opened nine months later.

“It comes as a delightful addition to the list of hotels; its comfort is suggested by the charm of the exterior — radiant with fresh air, sun-shine, good charm and hominess,” The Pine-hurst Outlook reported at the time.

Ross and close friend Jim MacNab bought the inn from Emma Bliss in 1921, and so for a quarter of a century, Ross was actually in

competition with Pinehurst Inc. in the hotel business while working for the Tufts family in managing its golf operations.

In a 1939 letter to a prospective buyer of the inn, Ross noted the “attractive and cheer-ful lobby” and the outdoor porch that is “much enjoyed on pleasant days.” He said he had put all of his profits back into the inn and was proud that each room had a telephone. Ross listed more than $100,000 cash he had invested in the property — from the original purchase price of $52,500 and improvements

� The “attractive and cheerful” lobby.


PREMIUM POSITIONS: ALL RATES NET, 4/C PROCESS CVR 2 (Inside Front Cover): add 20% CVR 4 (Back Cover): add 25% Rate card effective CVR 3 (Inside Back Cover): add 15% Opposite TOC: add 15%

2014 Advertising Unit Sizes

AD SIZE 1X 2X 3X 4X

A > Full Page $4,900 $4,700 $4,500 $4,100

B > 2/3 Page $3,500 $3,350 $3,200 $2,950

C > 1/2 Page $2,800 $2,700 $2,600 $2,400

D > 1/3 Page $2,000 $1,900 $1,800 $1,700

E > 1/4 Page $1,600 $1,500 $1,400 $1,300

F > 1/6 Page $1,250 $1,200 $1,150 $1,100

Trim Size: 8.25" x 10.875"; *Full Page Bleed 8.5" x 11.125"; Also Available: Full Spread Bleed 16.75" x 11.125"

C

1/2 Page Vertical

3.56" x 9.875"

A

Full Page*7.375" x 9.875"

E

1/4 Page3.56" x 4.8"

B

2/3 Page4.8" x 9.875"

D

1/3Page

Vertical2.3"

x9.875"

C

1/2 Page Horizontal7.375" x 4.8"

D

1/3 Page Square4.8" x 4.8"

F

1/6Page2.3"

x4.8"

2014 Advertising Rates (All rates are net)

STATE SPECIFIC ADVERTISING:North Carolina: available at 75% of above rates (55,000 circulation)South Carolina: available at 40% of above rates (26,000 circulation)

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ASSEMBLY GUIDELINES

� Create ad at 100% of final print size.� Preferred file format is a “press ready” PDF. When distilling PostScript Files be sure all fonts are embedded and set your Distiller job options to the “press” setting. PDF files saved directly from InDesign should also use the “press” job option.� If sending a flattened/locked file, such as a PDF, be aware that any changes are subject to additional production costs.� We accept files created using Adobe InDesign, Illustrator and Photoshop as well as QuarkXPress. When submitting a QuarkXPress document please also include a “press ready” PDF. Corel, Microsoft Office or Publisher documents are not accepted. Include all fonts (screen & printer) and graphic files used in layouts.� All graphics must be saved as CMYK. Acceptable graphic file formats are EPS, TIFF or PDF. Flatten all layered Photoshop files and outline fonts on Illustrator files. Do not compress with LZW encoding.� Cross platform CD-R/DVD are the only acceptable media formats.

MECHANICAL GUIDELINES

� Publications print at 150 lpi. Raster image resolution should be a minimum 300 dpi. Linework should be set to a minimum of 1200 dpi.� On full page or spread ads, pull all bleeds, a minimum of 1/8" (.125) further than the trim size. Fractional ads cannot bleed.� TAC (Total Area Coverage) not to exceed 300%.� Unless special ordering an additional color, all spot or Pantone specified colors should be converted to process (CMYK) color.

REQUIRED PROOFS

A contract color proof is required with every ad. If acceptable proof is not provided, color consistency will not be guaran-teed. Acceptable contract proofs include Kodak Approvals, FUJI Pictro or Veris, Epson Stylus Pro or Matchprint Digital Proof. For a list of addtional SWOP certified proofs please visit www.swop.org.

Files that do not follow these guidelines will be returned for correction. No exceptions.

SPECIFICATIONS

Trim Size: 8.25" x 10.875"Bleed Size: 8.5" x 11.125"Live Area: 7.75" x 10.375"(Bleeds are accepted on full-page ads only.)

PRODUCTION CHARGES

Typesetting and Design: $200/hourRetouching: $200/hourAdditions/Corrections after Due Date: $50/change

INSERTS/BIND-INS

Advertising inserts and special bind-ins are accepted pending approval. Please contact your sales representative.

Digital Ad Specifications


ADVERTISER INFORMATION

Company/Organization:

Address:

City/State /ZIP:

Client Contact:

Contact Phone: [ ]

fax: [ ]

E-mail:

PLEASE SEND MATERIALS TO:

Carolinas Golf Magazine ATTN: Advertising CoordinatorHour Media117 W. Third St.Royal Oak, MI 48067Phone: 248.691.1800 ext. 128Fax: 248.691.4531Email: [email protected]

NOTES:

PRINT NAME:

SIGNATURE/DATE:

A Finance Service Charge of 1.5% per month will be charged to all invoice amounts not paid within 30 days from the invoice date. No advertising cancellations will be accepted after the published ad close date. Any materials submitted that do not conform to material specifications are subject to additional charges. Advertiser agrees to all terms and conditions as stated herein.

Account Representative/Date

Bill to: Agency Client direct

2014 ADVERTISING CONTRACT

AGENCY INFORMATION

Company/Organization:

Address:

City/State /ZIP:

Client Contact:

Contact Phone: [ ]

fax: [ ]

E-mail:

SPRING ISSUE(MARCH 2014)

SUMMER ISSUE(JUNE 2014)

FALL ISSUE(SEPTEMBER 2014)

WINTER ISSUE(DECEMBER 2014)

Close Date: 1/14Disk Due: 1/23




Ad Size:

B&W 4-Color

Vert Horiz.

Square

Net Cost:

Ad Size:

B&W 4-Color

Vert Horiz.

Square

Net Cost:

Ad Size:

B&W 4-Color

Vert Horiz.

Square

Net Cost:

Ad Size:

B&W 4-Color

Vert Horiz.

Square

Net Cost:

Additional Production Charges: $ Contract Total: $

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HOUR CUSTOM PUBLISHING 117 W. thIRD St., ROyAl OAk MI 48067 TELEPHONE 248.691.1800 FACSIMILE 248.691.4531

Carolinas Golf Magazine reserves the right at its absolute discretion and at any time to cancel any advertising order or reject any advertising copy, whether or not the same has already been acknowledged and/or previously published. In the event of such cancellation or rejection by Carolinas Golf Magazine, ad-vertising already run shall be paid for at the rate that would apply if the entire order were published. In addition, Publisher reserves the right to remove from selected copies of Carolinas Golf Magazine advertisements containing matter the subscribers have deemed objectionable. Cancellation of any portion of any advertising order or contract by or on behalf of the Advertiser or failure to have published the specified number of pages automatically nullifies any rate discount, including for previously published advertisements, and may result in a short-rate. In such event, Advertiser and/or Agency must reimburse Caro-linas Golf Magazine for the short-rate within 30 days of invoice therefore.

Orders that contain rates that vary from rates herein or not specified on a valid contract as deemed by Carolinas Golf Magazine shall not be binding and may be inserted and charged for at the actual schedule of rates.

Advertisements that simulate editorial content must be clearly defined and labeled ADVERTISEMENT, and Carolinas Golf Magazine may in its own discre-tion so label such copy.

Orders for advertising containing restrictions or specifying positions or other requirements may be accepted and inserted but such restrictions or specifica-tions are at Carolinas Golf Magazine’s sole discretion.

Inserts: (1) A copy of any furnished insert must be submitted to Carolinas Golf Magazine prior to printing of the insert. (2) Carolinas Golf Magazine is not responsible for errors or omissions in, or the production quality of, furnished inserts. (3) Advertiser and/or Agency shall be responsible for any additional charges incurred by Carolinas Golf Magazine arising out of Advertiser and/or Agency’s failure to deliver furnished inserts pursuant to Carolinas Golf Maga-zine’s specifications. (4) In the event that Carolinas Golf Magazine is unable to publish the furnished insert as a result of such failure to comply, Advertiser and/or Agency shall remain liable for the space cost of such insert.

The Advertiser and its Agency, if there be one, each represents that it is fully authorized and licensed to use all materials within or related to advertising placed in Carolinas Golf Magazine. As part of the consideration and to induce Carolinas Golf Magazine to publish such advertisement, the Advertiser and/or Agency agrees to indemnify and save harmless Carolinas Golf Magazine and its employees and representatives against any and all claims, errors, omissions, liability, loss, damage and expense of any nature, including attorney’s fees, arising out of the copying, printing, publishing, distribution or transmission of such advertisement.

If an order is placed by an Agency on behalf of the Advertiser, such Agency warrants and represents that it has full right and authority to place such or-der on behalf of the Advertiser and that the contract will be binding on both Advertiser and Agency.

The Advertiser and its Agency, if there be one, agree to be jointly and severally liable for the payment of all bills and charges incurred. Advertiser authorizes Carolinas Golf Magazine, and its election, to tender any bill to the Agency, and such tender shall constitute due notice to Advertiser of the bill and such man-

ner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Payment by Advertiser to Agency shall not discharge Advertiser’s liability to Carolinas Golf Magazine The rights of Carolinas Golf Magazine shall in no way be affected by any dispute or claim between Adver-tiser and Agency.

The Advertiser or Agency may only use the advertising space provided for the purpose for which that space was originally provided by Carolinas Golf Magazine.

Orders for cover and center spread positions are non-cancelable 15 days prior to the space closing date. Supplied inserts are non-cancelable 60 days prior to the space closing date.

Advertiser and/or Agency agrees to reimburse Carolinas Golf Magazine for its attorney fees and court costs in collecting any unpaid charge or portion of the charge for advertisement.

Advertiser and/or Agency agrees that any advertisement published in Carolinas Golf Magazine may, at the Publisher’s option, be included in all media, whether now or in existence or hereafter developed, in which the issue containing the advertisement is published, reproduced, distributed, displayed, performed or transmitted, in whole or in part.

All payment is due with order unless credit is established with Carolinas Golf Magazine, in which case payment is due upon invoice. All advertisers that are required to supply a credit card to guarantee payment will have their credit card charged if payment is not received within 10 days of invoice date. If an Advertiser’s account is 31 days or more delinquent, any contracted advertis-ing will be put in a hold status until required payment is received. A finance charge of 1.5% per month will be charged to all invoice amounts not paid within 30 days of invoice date and collection procedures will occur.

The Advertiser/Agency is responsible for submitting complete advertising materials that conform to Carolinas Golf Magazine’s proper specifications by the published materials deadline date, or Carolinas Golf Magazine reserves the right to publish the most recent in house advertising materials.

The foregoing terms and conditions shall govern the relationship between Carolinas Golf Magazine and the Advertiser and/or Agency. Carolinas Golf Mag-azine has not made any representations to Advertiser or Agency that are not contained herein. No waiver, alteration, modification or cancellation of any of the provisions of this Agreement shall be binding unless expressly agreed to by both parties in writing.

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cg media kit 2014 - carolinas golf association€¦ · hotel rooms and purchased a lot on dogwood...

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