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Please look at our sponsorship presentation.TRANSCRIPT
MONSTER TRUCK WINTER NATIONALSBAD BOYS OF ARENACROSS
2011-2012 Sponsorship Proposal
Checkered Flag Productions www.checkeredflagproductions.com
+ 27 years Checkered Flag Productions has been dedicated to Racing-fans.
+ Our goal is to expand and diversify the fan base and experience.
+ We want our fan to experience the total race experience more accessible.
+ We know the more our fans are involved, the more passionate they become.
+ The more passionate they become, the more they support-the sponsors of our sport.
+ We everyone (fans and Sponsors) to have an incredible experience at our events.
+ We are striving to diversify the sport, and to make our customers our sponsors customers.
WHO IS CHECKERED FLAG PRODUCTIONS?
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The BAD BOYS Of RACING (BBOR) - is our own sanctioning and governing body providing safety rules for Monster Trucks, Tractor and Truck pulling, Arenacross Racing, Hot Rod Mud Racing, ATV 4 Wheelers, and Tuff Truck Races.
The BBOR hosts racing events in some of the largest cities in the United States.
BBOR Indoor Racing Series is 28 event weekends from November 2011 through April 2012 in two professional classes.
o Monster Truck Winter Nationalso Pro National Arenacross Series (Motorcycle Motocross)
WHAT IS THE BAD BOYS Of RACING?
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2011 & 2012 CFP National Schedule
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Racing and Exciting Action -Checkered Flag Style!
Monster Trucks
Bad Boys of Arena Cross
Tractor Pulls Tuff Trucks
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Monster Truck Back Flip!
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BAD BOYS OF ARENACROSS SCHEDULE
Dates in RED are BBOAX PRO National Championship Points Races.
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CFP FAN APPEAL
CFP Events are appealing to sports fans:► 2.6 million of the US Population has an interest in Motorsports
CFP is appealing to wide variety of fans:► 67% of CFP fans are in the 18-54 Demographic► 51% of CFP fans are in the 25-49 Demographic► Youngest average age among major sports properties
CFP events index the highest for 18-24 year old fans
CFP is appealing to families: 77% of CFP fans are Families
CFP is appealing to fans with buying power:► 46% of CFP fans have annual income greater than $50k► 18% of CFP fans have annual income greater than $100k
CFP creates RELEVANT CONNECTIONS for sponsors
98% of fans feel positively about Sponsors
90% of fans are likely to try new product if it is a Sponsor’s product
88% of fans are likely to take part in a Sponsor promotion
88% of fans are likely to purchase Sponsor product over non-Sponsor
51% of fans have switched brands to support a Sponsor
As researched by EventCorp (NFL, NBA, NHL, PGA, NASCAR, IRL, MLB, AFL)
CFP is GOOD FOR FANS & SPONSORS
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Bigfoot driver Dan Runte with Chandler and his Mom
Enid, OK – On Thursday March 25th Checkered Flag Productions teamed up with the legendary Dan Runte and his Bigfoot monster truck and with the Make A Wish Foundation of Oklahoma to put on a special event for a very special little guy – Chandlar Meacham.
Chandlar’s parents had only told him that they had a surprise for him – but they left the details for later. At 6pm Dan and his Summit Bigfoot monster truck greeted Chandlar and friends and family at Mazzio’s Pizza in Enid, Oklahoma.
As the truck roared to life the excitement began to building Chandlar until he
couldn’t contain himself any longer. Once the truck was situated and parked Chandlar raced over to see it along with his friends and family. Autographs were signed and photos were taken for over an hour, to say that Chandlar and his friends had a blast would be a total understatement. Dan and Team Bigfoot also brought a gift pack for Chandlar that had a t-shirt and toy truck of Dan’s Bigfoot with it.
After an hour or so Chandlar had worked up enough of an appetite to leave the truck for awhile and everyone headed inside for the Pizza Party. 8 pizzas of various varieties and 27 soft drinks were ordered up and handed out to the entire group. We’d like to thank Mazzio’s for working with us and our large group, and also for having some darn tasty pizza that everyone enjoyed.
Unfortunately, even the best of times must come to an end and Bigfoot had
to be loaded and returned to the arena before dark to remain in compliance with local wide-loading laws. There was heartfelt goodbye as well as a few final photos and autographs. It was a hard scene to leave, but it was known by all that we had to go.
Later in the night we received this email from Tiffany, Chandlar’s mom:
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Thank you so much, words really cannot express the amount of gratitude my husband and I have for you and Dan and all at Checkered Flag productions. This was the best gift my son could have received. As soon as we were home, he wanted to play with his new monster truck then ran and got his others lining them all up. Hopefully the pictures come through and again thank you, thank you, thank you. It was wonderful.
Thanks and bless you all!The Meacham FamilyTiffany, Chad, and Chandlar
CFP and Make a Wish
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Make a wish grants extra wishPosted: Jun 23, 2011 10:20 PM by David Jay
BILLINGS - Kids waiting for their Make a wish experience, received an extra wish Thursday night.
Checkered Flag Productions drivers brought a Monster Truck to show six kids in the Make a Wish program.
The Make a wish Foundation grants wishes to children with life-threatening medical conditions.
Ten-year old Jake Wittak will visit Washington DC this summer and wants to some day join the military.
He also enjoys Monster trucks."I think it's pretty cool that he can let kids see him like this," Wittak said. "I think that's pretty awesome that they can do this for kids that have like liver transplants or whatever.“
Checkered Flag invited the kids and their families to Friday night's Monster Truck Tornado Nationals.The announcer will ask the crowd to cheer for the kids.
Monroe Elementary student with leukemia gets a ride in BigfootBy Phyllis Zorn, Staff Writer Enid News and Eagle
Over 15 years ago we became involved with Make A Wish or Special Olympics programs and currently we attempt to make ourselves and trucks available for these special appearance's in every City we have events.
The attention it brings to the event is incredible and we are proud to have our event help make a difference with local and regional Television News and Newspaper Coverage for these kids.
The look in their eyes and their parents and families faces is all we need.
Ed Beckley CEO of Checkered Flag Productions
CFP DEMOGRAPHICS
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CFP Delivers:
o Up to 14,000 spectators per event
o 2nd Largest Motor Sports Fan Base
o More than 3100 Hours of TV commercials annually
o More than 12,400 Hours in Radio commercials annually
o All events are advertised on TV/Radio/Print/Social Media and Web
o All Broadcast Television advertising is mostly Prime Time Programming and News
o Also use Cable TV programming with best rated shows in Prime Time
o Over 400,000 Loyal Fans that attend our events
CFP is striving to be more Diverse:
o CFP advertises heavily with HISPANIC Television programming like Telemundo.
o CFP advertises and promotes on HISPANIC Radio Stations for our events oCFP advertises and promotes on Urban TV programing like BET and also utilizes R&B and ---- Hip Hop Radio Stations in our promotions and advertising plans
For 2012, Checkered Flag Productions is delivering a truly unique sponsorship package – that delivers ground pounding excitement and exposure - at a competitive price.
A sponsorship with Checkered Flag Productions will ~
Deliver UNIQUE and RELEVANT sponsorship that connects with YOUR target demographics and diversify the message to all
Leverage multiple fan loyalty to YOUR products, services and promotions
Be an EFFICIENT and EFFECTIVE marketing investment
Result in better RETURN ON INVESTMENT through increased brand awareness and ---------- growth in sales from the unprecedented brand loyalty exhibited by our race fans and the high visibility the sponsorship in the sport offers
CFP SPONSORSHIP OPPORTUNITY
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Primary Sponsor for the Monster Truck Winter Nationals
o Exclusive naming rights of the Series The _____ Monster Truck Winter Nationals
o Your logo decals on all competitor race vehicles – in a high viewed area
o A custom-designed paint scheme on CFP track supply transporter with your logo
o Full Winter Nationals season is 24 events with most have multiple dates in 19 different states
o 1 million onsite visitors on websites and Social Media sites.
o Several million viewers on MAV-TV and other Television Programs
o Sponsor integration on Checkered Flag’s Website identifying you as a Primary Sponsor
o Sponsor integration in weekly PR releases identifying you as a Primary Sponsor
o Sponsor integration in all advertising and promotions identifying you with the tour name
o VIP Tickets at every event for your selected customers or contacts
o Hospitality area for the VIP’s from your company or customers can be part of the experience
o Opportunity for Sampling of products and displays at every event
o Tour merchandise (T-Shirts / Hats / Banners / Posters) will feature the Sponsors logo as part of the art
o Eight (8) 4’ x 20’ Banners for Signage, displayed at every event
o Publicity announcements during the events about your product
► Costs associated for Sponsorship:o Primary Sponsor rights for - minimum 20 events
o Primary Sponsor rights include The Bad Boys of Arenacross National Series
2012 PRIMARY SPONSOR PACKAGE
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► Secondary Sponsor for the Monster Truck Winter Nationals includes o Opportunity to be part of the full Winter Nationals season - 24 events with most have
multiple dates with locations in19 different states
o 1 million onsite visitors on websites and Social Media sites with your logo
o Sponsor integration on Checkered Flag’s Website identifying as a Secondary Sponsor
o VIP Tickets at every event for your selected customers or contacts
o For your company to have a hospitality area for the VIP’s from your company or customers can be part of the whole experience
o Four (4) 4’ x 20’ Banners for Signage, displayed at every event
o Publicity announcements during the events about your product
Costs associated for Secondary Sponsorship:o Secondary Sponsor rights for - minimum 10 events
CFP SECONDARY SPONSORSHIP PACKAGE
For more information, please contact either Ed Beckley or Craig Wilson
Ph.# 940-683-4742
CFP SPONSORSHIP OPPORTUNITY
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Ed BeckleyPresident
Checkered Flag [email protected]
Craig WilsonMarketing Manager
Checkered Flag [email protected]
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