cfo trends in 2015
TRANSCRIPT
Digital Trends in 2015,
DeepLinking
Deep links are specific links to items on a website other than a home page. In 2015, CFOs will focus on engagment analytics with these links, in additon to market share.
37%Percent of CFOs who say primary growth tactic is expanding ecommerce and mobile offerings.
According to your CFO
24%Percent of CFOs who have committed to upgrading skills of finance teams with next-gen, cloud-based apps which include analytic, mobile, and social capabilities.
Talking Tech
CEOs learn to speak same language as CIOs to suport technology expenditure as primary driver of growth and innovation.
BusinessIntelligence
Reduces risk with aquisition. Less probability of buying out firm that will fail to become profitable.
Source: Accenture Survey 2015
Source: BDO, USA 2015