cfo on-demand presentation

22

Upload: mitchell-b-rubin-cpa

Post on 14-Aug-2015

18 views

Category:

Business


1 download

TRANSCRIPT

Page 1: CFO On-Demand Presentation
>

Indiana Jones amp The Raiders Of The Lost Ark (Main Theme)

South Pacific Symphony

John Williams - Symphonic Best track 520 disc 11

2009

Soundtracks

3549264

eng - Amazoncom Song ID 212700228

What does a CFO do that a bookkeeper or controller canrsquot

(or ldquoDonrsquot bring a knife to a gunfightrdquo)

What is a CFO

bull A strategic partner

bull A trusted confidant

bull A networking resource

bull A source of knowledge and experience

A CFO does more than maintain the books prepare your taxes and issue financial statements a CFO is

How does a CFO differ from a controller

Most accounting and finance work doesnrsquot require a CFO But for the work that REALLY matters you cannot and will not get a CFOrsquos insight and experience from a controller or bookkeeper

CFO CONTROLLER BOOKKEEPER Proactive Reactive Passive Strategic Historical Clerical

Organizational Focus Financial Focus Accounting Focus

What about my accountantMost outside accounting firms focus on

bull Tax preparation

bull Financial Statement CompilationAttest

bull Bookkeeping and payroll services

Why do I need a CFOCFO On-Demand focuses on three critical areas that many companies in their growth stage do not have the resources to address

1 Strategic Planning

2 Financial Services

3 Transactional Services

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategy

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Developmentbull Critical for a new business product line

bull Strategic vs Tactical

bull Management tool to measure against actual performance

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 2: CFO On-Demand Presentation

What does a CFO do that a bookkeeper or controller canrsquot

(or ldquoDonrsquot bring a knife to a gunfightrdquo)

What is a CFO

bull A strategic partner

bull A trusted confidant

bull A networking resource

bull A source of knowledge and experience

A CFO does more than maintain the books prepare your taxes and issue financial statements a CFO is

How does a CFO differ from a controller

Most accounting and finance work doesnrsquot require a CFO But for the work that REALLY matters you cannot and will not get a CFOrsquos insight and experience from a controller or bookkeeper

CFO CONTROLLER BOOKKEEPER Proactive Reactive Passive Strategic Historical Clerical

Organizational Focus Financial Focus Accounting Focus

What about my accountantMost outside accounting firms focus on

bull Tax preparation

bull Financial Statement CompilationAttest

bull Bookkeeping and payroll services

Why do I need a CFOCFO On-Demand focuses on three critical areas that many companies in their growth stage do not have the resources to address

1 Strategic Planning

2 Financial Services

3 Transactional Services

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategy

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Developmentbull Critical for a new business product line

bull Strategic vs Tactical

bull Management tool to measure against actual performance

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 3: CFO On-Demand Presentation

What is a CFO

bull A strategic partner

bull A trusted confidant

bull A networking resource

bull A source of knowledge and experience

A CFO does more than maintain the books prepare your taxes and issue financial statements a CFO is

How does a CFO differ from a controller

Most accounting and finance work doesnrsquot require a CFO But for the work that REALLY matters you cannot and will not get a CFOrsquos insight and experience from a controller or bookkeeper

CFO CONTROLLER BOOKKEEPER Proactive Reactive Passive Strategic Historical Clerical

Organizational Focus Financial Focus Accounting Focus

What about my accountantMost outside accounting firms focus on

bull Tax preparation

bull Financial Statement CompilationAttest

bull Bookkeeping and payroll services

Why do I need a CFOCFO On-Demand focuses on three critical areas that many companies in their growth stage do not have the resources to address

1 Strategic Planning

2 Financial Services

3 Transactional Services

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategy

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Developmentbull Critical for a new business product line

bull Strategic vs Tactical

bull Management tool to measure against actual performance

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 4: CFO On-Demand Presentation

How does a CFO differ from a controller

Most accounting and finance work doesnrsquot require a CFO But for the work that REALLY matters you cannot and will not get a CFOrsquos insight and experience from a controller or bookkeeper

CFO CONTROLLER BOOKKEEPER Proactive Reactive Passive Strategic Historical Clerical

Organizational Focus Financial Focus Accounting Focus

What about my accountantMost outside accounting firms focus on

bull Tax preparation

bull Financial Statement CompilationAttest

bull Bookkeeping and payroll services

Why do I need a CFOCFO On-Demand focuses on three critical areas that many companies in their growth stage do not have the resources to address

1 Strategic Planning

2 Financial Services

3 Transactional Services

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategy

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Developmentbull Critical for a new business product line

bull Strategic vs Tactical

bull Management tool to measure against actual performance

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 5: CFO On-Demand Presentation

What about my accountantMost outside accounting firms focus on

bull Tax preparation

bull Financial Statement CompilationAttest

bull Bookkeeping and payroll services

Why do I need a CFOCFO On-Demand focuses on three critical areas that many companies in their growth stage do not have the resources to address

1 Strategic Planning

2 Financial Services

3 Transactional Services

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategy

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Developmentbull Critical for a new business product line

bull Strategic vs Tactical

bull Management tool to measure against actual performance

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 6: CFO On-Demand Presentation

Why do I need a CFOCFO On-Demand focuses on three critical areas that many companies in their growth stage do not have the resources to address

1 Strategic Planning

2 Financial Services

3 Transactional Services

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategy

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Developmentbull Critical for a new business product line

bull Strategic vs Tactical

bull Management tool to measure against actual performance

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 7: CFO On-Demand Presentation

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategy

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Developmentbull Critical for a new business product line

bull Strategic vs Tactical

bull Management tool to measure against actual performance

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 8: CFO On-Demand Presentation

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Developmentbull Critical for a new business product line

bull Strategic vs Tactical

bull Management tool to measure against actual performance

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 9: CFO On-Demand Presentation

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgetingbull Guide and coordinate process

with minimal impact to daily operations

bull Act as mediator between departments

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 10: CFO On-Demand Presentation

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Managementbull Ongoing evaluation of

operational competitive market and financial risks

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 11: CFO On-Demand Presentation

1 Strategic PlanningPlanning is the foundation of any successful endeavor CFO On-Demand can assist with

a) Business Plan Development

b) Budgeting

c) Risk Management

d) Exit Strategybull Planning maximizes value of

the business family goals retirement and tax planning

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 12: CFO On-Demand Presentation

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reporting

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 13: CFO On-Demand Presentation

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statementsbull Under GAAP CPA firms limited as to their

involvement in financial statement preparation when giving review or audit opinion

bull Audited financials enhance company value and are required by many lenders investors and acquirers

bull Lower audit costs realized when records and statements properly prepared

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 14: CFO On-Demand Presentation

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offeringsbull Research analysis coordination and

preparation of these documents can interfere with day to day operations

bull Rules and requirements constantly changing

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 15: CFO On-Demand Presentation

2 Financial ServicesTimely accurate and credible financial reporting is a prerequisite to managing growth CFO level knowledge and experience is needed for

a) GAAP Financial Statements

b) SEC Filings amp Private Placement Offerings

c) Accounting System Design Implementation and Reportingbull During the past decade accounting software

systems have consolidated and streamlined

bull Cloud computing options efficient and inexpensive

bull Real time dashboards can improve business performance and profitability

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 16: CFO On-Demand Presentation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructurings

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 17: CFO On-Demand Presentation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition bull Requires a complex analysis of both

the companyrsquos financial position ability to attract investors and ownershiprsquos appetite for risk

bull Debt versus equity pricing structure term security and more all have significant impact on the company its business plan and its valuation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 18: CFO On-Demand Presentation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Servicesbull Target company evaluation financial due

diligence operational due diligence systems integration HR integration employee communications financing tax implications valuation and pro-forma statements preparation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 19: CFO On-Demand Presentation

3 Transactional ServicesThe demands of a sale merger acquisition or restructuring inevitably require outside assistance CFO On-Demand can assist with

a) Capital Acquisition

b) Merger and Acquisition Services

c) Turnarounds and Restructuringsbull A fresh perspective which can often be the

difference between whether a company survives or ceases to exist

bull Assistance with cash flow forecasts loan covenant waivers expense reduction plans bankruptcy filings and more

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 20: CFO On-Demand Presentation

Where does CFO On-Demand add valuePublic and privately held companies in their start-up growth or restructuring stagesbull Companies with revenues between $5 and $50 million

bull Start-ups in their development stages

bull Companies contemplating major transactions

bull Companies needing turnaround assistancebull Example A $50 million revenue company a 1

improvement in expenses and 1 improvement in asset utilization equals cash flow from $100K to $200K per year

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 21: CFO On-Demand Presentation

Mitchell B Rubin CPA

bull Over 30 years experience as a CPACFObull Specialized in start-ups and entrepreneurial companiesbull Successfully completed reverse merger and NASDAQ Capital Markets listingbull Successfully completed over $150 million in debt and equity financings

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22
Page 22: CFO On-Demand Presentation

Thank You

Phone (215) 764-6211Web wwwCFOOn-DemandcomEmail mrubinCFOOn-Demandcom

  • Slide 1
  • What does a CFO do that a bookkeeper or controller canrsquot
  • What is a CFO
  • How does a CFO differ from a controller
  • What about my accountant
  • Why do I need a CFO
  • 1 Strategic Planning
  • 1 Strategic Planning (2)
  • 1 Strategic Planning (3)
  • 1 Strategic Planning (4)
  • 1 Strategic Planning (5)
  • 2 Financial Services
  • 2 Financial Services (2)
  • 2 Financial Services (3)
  • 2 Financial Services (4)
  • 3 Transactional Services
  • 3 Transactional Services (2)
  • 3 Transactional Services (3)
  • 3 Transactional Services (4)
  • Where does CFO On-Demand add value
  • Mitchell B Rubin CPA
  • Slide 22