cfi biotech video format slides

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Video Format • Include a combination of elements that will result in an approachable and engaging video that is also educational and informative – One-on-one conversations between the expert and consumer in a comfortable, real life setting – Shots of experts and consumers in their daily lives to show they are people “just like you and me” • Include their children, shopping in the grocery store, cooking food, going to work, etc. • Include shots of farms and fields – Shots of subjects speaking directly to the camera to reflect on their one-on-one conversations • Summarize what they learned and the questions that were answered • Provide commentary on the overall experience – Include infographics showing facts and figures to support the key messages

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Page 1: Cfi biotech video format slides

Video Format• Include a combination of elements that will result in an

approachable and engaging video that is also educational and informative– One-on-one conversations between the expert and consumer in a

comfortable, real life setting– Shots of experts and consumers in their daily lives to show they are

people “just like you and me”• Include their children, shopping in the grocery store, cooking food, going to work,

etc.• Include shots of farms and fields

– Shots of subjects speaking directly to the camera to reflect on their one-on-one conversations• Summarize what they learned and the questions that were answered• Provide commentary on the overall experience

– Include infographics showing facts and figures to support the key messages

Page 2: Cfi biotech video format slides

Example

Open graphic B-roll montage

Narration: Explaining GMO’s, acknowledging concerns and introducing the conversation

Episode title graphic

Page 3: Cfi biotech video format slides

Example Cont.

Consumer introduces herself: Mentions being a mom, tells us her concerns or questions about GMOs

Expert introduces herself: Briefly explains what she does, and tell us about her family“…I’m also a mom so….”

Conversation between the two:Mom: “I don’t know much but I hear about allergies and GMO’s…”

Expert: “That’s a very common and valid concern. It’s been studied and …”

Page 4: Cfi biotech video format slides

Example Cont.

Graphics backing up expert’s comments Graphics should be quick, and easily understandable. Find creative ways to illustrate key, surprising facts.

Conversation continues covering additional topics

Use b-roll to cover edits and add visual interest

Page 5: Cfi biotech video format slides

Example Cont.

Wrap up: Consumer sharing what she learned or was surprised by, what she knew, what she plans to dig into deeper, etc.

B-roll could be used to illustrate farming… ...show the expert at work…

…show expert’s and/or consumers family.