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© 2009 | New Media Strategies www.newmediastrategies.net
Jenni Collins Leslie Bradshaw Online Brand Manager, Corporate Communications Manager, Public Affairs
April 7, 2009
© 2009 | New Media Strategies www.newmediastrategies.net
New Media Strategies
NMS is the industry leader and pioneer in social media marketing and measurement
Over 1,500 campaigns across 60 industries executed by our team of nearly 100 employees
Employ an integrated, three-pronged approach to the online space on behalf of our clients:
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Our Clients
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Before You Start: Four Things to ConsiderThe marketplace is now a conversation. Are you listening? Do you have a voice?
Authenticity and transparency rule the day.Social media has reintroduced the human element to all digital life. And, accordingly, real people like to interact with other people – not just a monolithic organization or brand.
It’s a relationship, are you committed? The true value of participating online is in the ability to build lasting, meaningful ties. Anything short of that is a brief “viral success” at best, and, at worst, lost opportunities to maintain and grow a loyal consumer base.
Before you can take it “viral,” you need an infrastructure. In order to create content that “catches fire,” you need to have a plan and a pathway (preferably, many pathways).
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
The Conversation Prism
SocialNetworks
Wikis
Blogs
Visual Content
Online Collab.
Shareand
Store
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Communication and Promotional ToolsBlogsTwitterVisual content (video / photos)Social Networks
Organizational Efficiencies Wikis / crowd sourceShare, access, storeCloud-collaboration
Blogs
WikisShareand
Store
SocialNetworks
Online Collab.
Visual Content
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
BlogsNot “just a blog” – many considerations:
Your organization’s blogInfluencer blogsEmployee blogsCoalition / member blogsCompetitor / adversary blogs
Permanent, but imperfect – many decisions:
SoftwareEngagement strategyMessage and positioningIntelligence and tracking
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
TwitterWhat is it?
Permanency of blogging Utility of emailingSociality of Facebook Agility of text / IMing
Why join?Disseminate informationConverse and shareBuild a networkGain insights
Who uses it?The mediaPoliticiansC-level executives; decision makersBrands and organizationsOnline influentials
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Social Networks
What is out there?Facebook – friendsTwitter – communicationsNing – organizationsLinkedIn – colleaguesMySpace – A & EMeetUp – offline
So I have a page, now what?Upload your contactsRelax the reinsSpark two-way conversationsIt’s a garden: plant, water, weed, maintain; repeat.
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Visual Content
Video – what is out there?YouTube – massive reachVimeo – customizableViddler – interactive
Photo – what is out there?Flickr – open networkSmugMug – closed network
Why you need it:A picture is worth…Tell your story; create a lasting resourceMake it compelling; short and something you’d pass on Create assets to share with on and offline media outlets
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Wikis
What are wikis?Collaborative resourceRelies on “wisdom of the crowds”Not always accurate, buuuuut…Read: Here Comes Everybody (Clay Shirky)
Why you need them:Define the debate at point of research: WikipediaReplace internal intranetsCreate a puzzle-piece mentality that encourages more participation and knowledge-sharingEnable easy accessDocument evolution and keep definitions dynamic (e.g., of your issue / organization)
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Shareand
Store
What tools are available?Google Docs Google Reader / RSSSlideshareDeliciousYouSendItTinyURLs“Share This”
Why you need them:Cost effective ($0)Accessible anywhereTime-savingSearchable; can make public
Docs
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Media & Blog Stories: 7,000+
March 19Jay Leno Show
March 31Special Olympics launches social media campaign with help from NMS
March 20Story explodes
Twitter Posts: 10,000+
“I bowled a 129. … It’s like – it was like Special Olympics, or something.”- President Obama
3.8 Million Impressions 55,000 Facebook users 10,000+ Pledges 100+ Blog Posts1,200 Tweets 16,000 Video Views
“The president made an offhand remark making fun of his own bowling that was in no way intended to disparage the Special Olympics.”- Spokesman Bill Burton
Blogs TwitterVisualContent
SocialNetworks
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
WikisShareand
Store
Online Collab.
Blogs Twitter SocialNetworks
VisualContent
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing
© 2009 | New Media Strategies www.newmediastrategies.net
Thank you. Questions?
Jenni CollinsNMS Web: www.newmediastrategies.netBlog: www.blondesiview.comTwitter: www.twitter.com/Bastille71Email: [email protected]: (703) 253-4325
Leslie BradshawNMS Blog: www.newmediastrategies.net/blog
Blog: www.lesliebradshaw.comTwitter: www.twitter.com/LeslieAnn44Email: [email protected]
Phone: (703) 253-0050 x 187
NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing