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14
iPod Touch

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Post on 17-Nov-2014

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  • 1.

2. 3. 4. 5. 6. Implementation:
September 5, 2007
The iPod Touch was officially released
Persuasion:
November 30,2006 patent granted for iPhone
Knowledge:
Jobs refuses to confirm or deny creation ofnew device
December 15,1999
Apple registers iPhone.org and makes it redirect to Apple.com
September 7th 2005
TheROKR, an iTunes enabled phone, is released by Apple and Motorola.
Decision:
January 9, 2007
Jobs officially announces iPhone.
Knowledge:
October 18,2005 Jobs says there are more phones on the way.
Apple begins to trademark the iPhone in various countries
Knowledge:
December 16, 2004
Appleadmits they will work with Motorola to create a phone that uses iTunes.
Implementation:
June 29,2007 the iPhone is officially launched
September 25,2006 Apple applies for trademark ofiPhone in U.S.
Confirmation:
iPod Touch continues
to be redesigned to meet the needs of the consumers.iPod Touch continues to gain more features including expanded memory for more apps.
7. 8. 9. Innovators
Early Adopters
Strategies for persuasion
Laggards
Strategies for persuasion
Attributes
Relative Advantage
Compatibility
Trialability
10. Decentralized Approach
11. 12. 13. 14. Resources
Rogers, E.M.(2003) Diffusion of Innovations. New York: Free Press.
www.wikipedia.com/iPodTouch
http://tech.fortune.com/2010/04/15/how-many-ipods-did-apple-sell-2/
http://www.sizlopedia.com-wp-content-uploads-iphone-timeline-11.jpg.url
http://mymediaexperience.com/media-center-adoption-curve-case-ipod-touch/