ceylon tea
TRANSCRIPT
Best Tea in the world
Good Flavour / Taste / Variation
High in Quality
Sustainable Agriculture
Cleanest Tea in the world
Only Ozone friendly Tea in the World.
The pride of Sri Lanka
• Sri Lanka's 150-year-old tea industry
• 22 Regional Plantation Companies
• Nearly 450,000 people in Regional Plantation Company[RPC]
• Over 160 Tea Export Companies & the large number of Employees…
If this system clasped….
Nature Gifted – The Best Geographical & Climate condition to us to produce the Best Tea to the World
Then how we are loosing our place? Grower / Manufacturer
Marketer / Exporter
Buyers / Distributers
Government
Not marketing well……COP?Labour?Technology?System?
Not Manufacturing Good quality Tea……Global Crisis?Competitors?
We are working on control the current situation….
This may be a good system if all are mutually share the benefits
• But for us the benefits stack with some where else.
• We don’t have enough control.
• Some times we are loosing our ownership of our own Product.
Is this Traditional selling system Really helping us?
Key People in the Tea Industry
Producers
Tea Exporters / Marketer
Middle people Distributers, Brand owners, Reproducers, Resellers, Brokers, Etc
Customers / End Users ]
Producer is getting less than Rs 400/=
Customer Pays over Rs 1400/=
Producing Pure Ceylon Tea
Mostly Drinking Ceylon Tea Blendedwith other origin Tea
Tea Producers are not getting the real Benefit
No real Benefits to End Consumers
This is the Real Benefit ZoneThis is the Real Benefit Zone
Only a very small % of them are consuming
Real Ceylon Tea…
Can You Imagine…. How many of Ceylon Tea Consumers are drinking Real Ceylon Tea…
Only few Middle people are working in mutual benefits basis
They Decide •The Price•The Blend •The Taste•The BrandThe worlds leading Tea Brands are started their journey in Sri Lanka. Established their brand & left from our country. Now they are doing their operations in other counties. Taking bulk tea, mixing Ceylon tea with other origin Tea and perform well because of built strong brand name
Since it’s a business process they are really genius & talented
Actually we are not strong enough to make control on our own produced product or feared to do the same that they do or really we are not Capable enough to perform like them including myself.
The worlds leading Tea Brands are started Private label packing in Sri Lanka.
Once they establish the Brand
Over 160 Tea Export Companies – Most of them have their own Brand some of them are having more than one brands
Roughly over 200 Export BrandsIs this a Critical fact to tea
export Industry? Tea Brands
Only few Succeeded as Ceylon Tea Brand
Please Sir…
(Malty Nationals) Give
us a Chance to Pack for your Brand.
Finally The Worlds Best Tea Producers Status
Take that
money and
do CSR
Ceylon
Tea Producers
Malty Nationals
We don’t want money for CSR, We need Best price for our Tea
You always
need My supportCeylon Tea
Producers
Mutual Support which give mutual
benefits is really Important.
But Here We always…
A Dependents…
Brand OwnersMalty Nationals
Other Intermediates
Even with Our Legs we can not stand alone….
If we follow the same & fear for changes...
If we ready to change together,
Even with out leg We can stand our own…
Once the Tea Prices raise again….We all will forget every thing and again will fall in the same track….
Then the future of Ceylon Tea is????????
I started Instant Tea Production
I am starting Instant Tea Production
I am starting Instant Tea Production too
I am going to buy new blending Machine for
OPA
I bough a new blending Machine for
OPA
I ordered a new blending Machine for
OPA
Is this a good sign for future success as Industry?
Just imagine the investm
ent in over 160 com
panies & Estates in this sm
all country
I started Instant Tea Production
I need some instant Tea I will but. And I am going to start
bottling liquid Tea.
I will supply the raw materials for that
Then I will buy small leaf machine We will
share the facility
I bough a new blending Machine for
OPA
Then I will buy a blending machine
only for Green Tea.
We know
that this a good for the future of IndustryB
ut We never going to do it. B
ecause we are…
…
Imagine as country how
much w
e can save?
Diversified market
Diversified Product
Diversified Manufacturing facility
Central Coordinati
ng Committee for Ceylon
Tea
Established Distribution
Market Specialist Product SpecialistManufacturing Specialist
Mutual Benefits
Alone we may walk in the success path but not the Industry. Finally If the Industry falls definitely it will affect to the individual.
An outsider can not propose the solution All Ceylon Tea family has to sit together
Tea GrowersManufacturesExportersEct
Ceylon Tea, Packing of Private label, No of brands,
Destination, Distribution, Product, Country, Producing
Quality Product, Regulations, Promotions, Common Barriers, Unity, Common competitors,
Coordination's, Common Promotions, Exhibition, COP,
….
A Member of Ceylon Tea Family….
We may have reasons for packing for other origin brand and mixing with other origin Teas.But there must be a way to find Market for Pure Ceylon Tea……
Together let’s take pride in sharing the best of Ceylon teas to the World..
Tea is our Life……
We don’t need to destroy any body else market. We have to build a market for Ceylon Tea all over the world.