ceta

C M Y CM MY CY CMY K

University College of Tourism and Hotel Management

BARCELONA

associated centre of:

University College accreditedby ISO 9001:2000

www.ceta.edu.es

2-3A Message from the President

4-5ISO 9001 International Certification of QualityWelcome to CETA

6-7Tourism in BarcelonaTourism at CETA

8-9CETA University College of TourismMission and Objectives

10-11The Differentiating Factors of CETAUniversity of GironaFaculty

12-13Updated and Flexible Study PlanSecond Degree QualificationLanguages, a Necessary Strength

14-15Master and Postgraduate ProgramsProgram Objectives

16-17Program ContentsUniversity Degree

18-19International Projection• Cambridge International Diploma • UNESCO • AEPT

• CETA, a Research Centre with International Presence

• The International Joint World Cultural Tourism Conference

20-21Personalized Training and Internships• Department of Professional Training • Collaborating

Organizations and Companies • International Training and

Job Placement Opportunities

22-23Job Placement• Job Placement for CETA Students and Alumni

International Relations• International Student Exchanges • International

Agreements and Collaboration

Activities

24-25Facilities and Services• Library, Documentation and Resource Centre • Courses

and Seminars • Communication Technology • Aula Magna

• Cafeteria and Study Area

26-27Facilities and ServicesStudent Housing Service • Financing • Graduation Act

• Student Scholarships • Secretarial Services • The CETA

Community • CETA News

Table of Contents

"More than 35 yearsof experience"

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CETA.qxp 27/2/07 13:42 Página 2

In this age of accelerated growth and change, business requires highly skilled and well-

prepared professionals capable of meeting the challenges that constantly arise in our

complex modern world – and the tourism sector is no exception to this.

Research, innovation, and internationalization play key roles as companies, institutions

and organisations adapt to ongoing economic and social transformation and move

forward with new answers to changing trends, environments and market demands. And

technology and creativity serve as tools used by these companies to reach existing

objectives, establish new ones and forge a path into the future.

In turn, tourism employers, directors and policy-makers must recognise the need for

sector professionals with strong communication, negotiation and people skills which,

along with flexibility, attitudes and the ability to adapt, mark the difference in leadership

and management and ultimately, distinguish world-class tourism destinations.

In this new context, tourism companies must be able to count on working with the best

and the brightest: the best management tools, the best prepared staff and the best

and the brightest innovative leaders. For universities and educational institutions, this

means having an even greater responsibility than just formal, traditional instruction: it

is a responsibility to companies, to students and to society, to thoroughly prepare

responsible professionals capable of leading and competing in the most challenging of

times.

At CETA we have accepted and assumed this responsibility for almost 40 years. Our

programs and courses are specially designed to bring out the best in our graduates and

prepare them to meet the demands and needs of the industry while at the same time

encouraging them to be professionals and leaders of the sector with clear social and

international vision and respect for the world’s cultural and natural heritage.

It is our mission at CETA University College of Tourism Studies and Hotel Management

to prepare tourism leaders of tomorrow able to meet the challenges of these complex

and critical times. And, as part of that mission, we invite you to experience and make

the most of our institution, faculty and facilities and participate in that vision with us!

A Message from the President

Luis de Borja, PhD

President of CETA University College of Tourism and Hotel Management

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CETA, PREPARING TOURISM LEADERS OF TOMORROW


“CETA University College of Tourism is a very welcoming centre and as astudent you do not feel like another number. Directors and faculty valuepeople and know how to get the most of them both personally andprofessionally. Without a doubt, this is a very important school for meand I always have it in mind and use it as a good example whenever Ihave the opportunity.”

Juan Antonio Serrano Iglesias President, Hospitality Association of Lerida Owner/Director Hoteles Serrano

ISO 9001International Certification of Quality. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .The constant concerns of our faculty and staff to continuously improve, achieve

student satisfaction and meet the needs of the tourism sector have lead CETA

University College of Tourism to obtain the ISO 9001:2000 INTERNATIONAL

CERTIFICATION of QUALITY. This international accreditation acknowledges the quality

offered by CETA to students and faculty as well as other professionals, entities and

collaborating enterprises.

Legally Authorized University CentreRoyal Decree 1402/1999, September 3rd, 1999 and published in the Official Spanish Bulletin

BOE 221, September 16th, 1999.

Decree 272/1998, October 21, 1998 and published in the DOGC 2752, October 27th, 1998.

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With more than 35 years of experience preparing more than 6000 professionals now

working in more than 50 countries around the world, CETA University College of Tourism is

an educational centre of international prestige.

These years of training and research have enabled us to respond to the changing needs

of tourism companies in an increasingly demanding and competitive sector. CETA offers

our undergraduate students a highly specialized education which prepares them to be

flexible and adaptable at the same time. Our teaching methodology encourages our

students to develop their communicative abilities, teamwork skills, creativity and

imagination while learning how to become leaders.

We strive to provide our graduates with training, preparation and experiences that allow

them to develop their imagination and initiative and learn to assume responsibility and

make company decisions at all levels of operation.

Our faculty consists of highly qualified professors and lecturers, many of whom are also

tourism professionals directly connected to the sector and able to provide our students

with a perspective which is both academic and practical in orientation. They share their

acquired knowledge, skills and experience both in and out of the classroom while preparing

students for a sector which is in constant evolution and change.

And with more than 650 national and international tourism companies collaborating

directly with our centre, we offer our students and graduates opportunities for training and

work placements in all areas of the sector such as hotels, restaurants, travel agencies,

theme parks, transport, consulting and event, planning both in Spain and abroad.

In addition, research is a fundamental activity in our college and we have appeared in

various books and articles which have contributed to CETA’s prestige at a national level.

Our associations with the British Council as a Cambridge International Diploma centre and

with UNESCO as the only college of tourism participating in the network of UNESCO

schools in Spain, CETA also strives to cultivate the values of respect and conservation of

natural, cultural and linguistic world heritage. All this and more are the distinctive features

which have made CETA University College of Tourism a pioneering and internationally

recognised centre in tourism education and research

Welcome to CETA

Anne Zanatta

Director of CETA University College of Tourism and Hotel Management

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CETA, MORE THAN 35 YEARS OF EDUCATION AND RESEARCH


“Upon finishing my studies in Information Science, I decided tospecialize in travel writing and photography. Believing CETA tobe the best choice, I registered for evening classes which Iattended every day after work. The atmosphere was great andI especially liked those subjects related to travel routes anditineraries. Since then, I have had the opportunity to travelaround the world and have visited every country of the worldbefore the age of 45. Without a doubt, my three years at CETAcontributed to my preparation and it was a way to strengthenmy convictions about tourism.”

Román HereterTravel Writer and PhotographerDirector/ Presenter Viajar es un Placer Radio COPE CATALUNYA

Tourism in Barcelona. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .On a global scale, tourism is the main economic and dynamic activity of today’s world. Globalisation,

new technologies, improved transport and continuous development of infrastructures, all serve to

create a new backdrop for tourism activity with a spectacular growth potential in many countries around

the world, especially Southeast Asia, the Caribbean, South America and Africa.

Spain, with a record 58.5 million tourists, has consolidated its position as the second tourist

destination in the world. And, Catalonia, with 14.9 million tourists and an annual growth rate of foreign

visitors superior to 7 %, has become the main tourist destination for Europeans.

Barcelona, without a doubt one of Europe’s most beautiful cities, has seen a huge increase in its

number of tourists. With a growth of a 19.3 %, this beautiful city boasts more than six million tourists

and thirteen million overnight stays annually. This most spectacular increase has been taking place for

more than a decade; turning Barcelona into an international reference in tourism as the European

leader in the majority of tourist activities.

Today Barcelona• is the European reference for urban tourism,

• has the most important cruise port in Europe and the Mediterranean

• has experienced the greatest airport growth in Europe at the El Prat Airport

• stands among the world’s five most popular cities for congress and convention organisation

• boasts the greatest commercial area in Europe: the designated Barcelona Shopping Line with morethan 35,000 shops

• has one of Europe’s greatest gastronomic offers with more than 11,000 bars and restaurants

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Tourism at CETA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CETA Facts

• we have a wide experience of more than 35 years training and preparing tourism professionals

• more than 6,000 CETA alumni are successfully developing their professional careers in tourism all over

the world

• students from 51 different countries have relied on CETA for their education and, at the same time,

helped to create an international university atmosphere

• we are part of the most important national and international tourism institutions and organizations

contributing to development and improvement of the sector

• our faculty consists of knowledgeable and specialized lecturers with wide professional experience in

different tourism areas

• we are a pioneering centre for university tourism studies in Spain, affiliated to the University of Girona

• we are in Barcelona, in the middle of a great city which has become one of the world’s references for tourism

“When I chose to study the tourism degree at CETA, there were threedecisive factors which I considered: their personalized attention, theimportance given to foreign languages and the wide offer of trainingand job placement. After completing my studies, I can only provideproof of these factors and express my gratitude for the opportunitiesthey have given me. I entered the world of tourism education with aninternship with the Study Abroad program and since then have goneon to grow professionally in this area.”

Marta Nieves GómezBarcelona Site DirectorAcademic Studies Abroad

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NOTHING CAN REPLACE THE HUMAN FACTOR AS THE FUNDAMENTAL PILLAR OF TOURISM


“Because of family tradition and personal conviction, it wasclear to me that I wanted to focus on the tourism industryand my studies at CETA were useful to strengthen thisdesire. My personal and professional achievements showthat with a solid education, –in which CETA played adecisive role– hard work and efforts, opportunities arise. “

Raúl VázquezDirectorHotel Amrey Sant Pau

CETA University College of Tourism. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CETA, More than 35 Years of Experience in Tourism Education and Consulting

Located in the heart of beautiful Barcelona, CETA University College of Tourism and Hotel Management

offers state-of-the-art facilities in a most strategic area with easy access to the most important

monuments, buildings and institutions in the city.

This bustling backdrop provides the perfect setting for those students looking for quality education in

tourism-related studies combined with an exciting international experience in one of Europe’s most

important tourism destinations.

For more than 35 years, since 1972, CETA University College has been a pioneering centre in tourism

studies, research and consulting, developing graduate and postgraduate programs that combine theory

and practice with technology and up-to-date teaching methodology.

Our faculty, with their expertise and direct contact with the tourism sector, strive to get the most out of

all students passing on their experience and know-how to help create responsible leaders of tomorrow

capable of meeting the challenges of the sector in these complex times of change, growth and

increasing competition.

CETA University College of Tourism is an educational setting which offers quality tourism studies in an

exciting and international learning environment where people come first!

Welcome to CETA University College of Tourism

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Mission and Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Since its initiation in 1972 as a higher education centre for tourism studies, CETA has responded to

the changing needs of both society and the sector by preparing students with the skills and know-how

to be the new professionals, executives and leaders of today and the future.

It is our main objective at CETA to prepare students capable of carrying out their roles as professionals

managing and leading companies, organizations and institutions in various areas of the tourism sector:

both general and specific, and also private and public.

“As a graduate of CETA, and after spending some of the mostfantastic months of my life completing my universitystudies, I can only express appreciation for the supporteveryone gave to me there. These studies allowed me tomake one of my dreams come true: to hold a position in hotelmanagement. I am currently the Assistant Director of theHotel Catalonia Aragón and waiting for a promotion to theposition of Hotel Director. From my point of view, the years ofstudy were worth it and personally fulfilling.”

Sonia MatheuAssistant Director Hotel Catalonia Aragon

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PEOPLE ARE THE MAIN PROTAGONISTS IN OUR WHOLE EDUCATION PROCESS


“My tourism studies at CETA provided me with the necessary expertiseand know-how to improve both personally and professionally and holdimportant positions in various public and private organizations inBarcelona and abroad. I think that achieving excellence in theworkplace obliges us to continue studying and recycling ourknowledge in educational settings, such as that provided by CETA, withauthenticity, quality and the latest technologies.”

Jordi Bosch BorjaManager B-tecBarcelona Innovation and Technology

The Differentiating Factors of CETA University College of Tourism Studies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CETA University College of Tourism Studies offers a very up-to-date and flexible curriculum which strives

to develop communication, creativity, teamwork and leadership skills in tourism students by preparing

them for the challenges of a growing and dynamic sector in constant change. As an educational

institution we differentiate ourselves by highlighting our focus on the following:

• Preparing our students to meet the existingneeds and reality of the Spanish andinternational tourism sector.

• Optimizing the personal and professionalabilities, attitudes and values of our students.

• Stimulating communication, negotiation andteamwork capabilities.

• Encouraging and developing motivation,innovation and creativity in our students.

• Giving priority to smaller groups andpersonalised education with tutorial sessionsand the use of new technologies to helpstudents make the most of their studies.

• Using interactive, dynamic methodology adaptedto the background and needs of each student.

• Providing training and work opportunities in allareas of the tourism sector.

• Offering training and professional opportunitiesin the most important destinations of the world.

• Consolidating our students’ languageacquisition through international exchangeprograms.

• Developing the values of sustainable tourism inour students.

• Working closely with tourism companies aroundthe world.

• Offering officially recognised quality universityeducation.

• Continuously analysing the tourism sector toadapt our studies to its changes.

• Generating an international universityatmosphere reflective of the sector and theworld we live in.

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University of Girona. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .International Leader in University Tourism Studies

In April 1998, as a direct result of the changes to

the Spanish educational system, CETA University

College became officially affiliated to the University

of Girona, opening the possibility to offer both

graduate and postgraduate degree programs to

tourism students. This association with the UdG

was the direct result of our continuous efforts to

establish tourism studies as a quality educational

program meriting international prestige within the

world of education. At present, with its network of

6 affiliated colleges, the University of Girona is the

leading centre for tourism studies in Spain.

As a pioneering centre for tourism studies

established in 1972, CETA has also contributed

to making the University of Girona a leading

centre of reference for tourism studies in both

Spain and Europe.

Faculty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .The faculty and staff of CETA University College of Tourism consist of highly qualified professors and

lecturers who are, at the same time, tourism professionals with extensive experience in the sector’s local,

national and international levels. This reality enables our students to benefit from both an academic yet

practical perspective based on first hand understanding and experience of the sector.

Our Board of Directors is made up of qualified Masters and PHD tourism experts who have contributed

extensively through research and publications, consulting and tourism planning and have gained

respect and recognition on both a national and international level. Their understanding, vision and

experience provide the foundations of all our tourism study programs, ensuring very practical and up-

to-date content combined with the latest trends, tendencies and findings in tourism research.

associated centre of:

“Personally, I have to say that my experience at CETA UniversityCollege of Tourism was unforgettable. I have only wonderfulmemories of the time I spent there which was very enriching both ona personal and professional level. What deserves to be highlighted isthe close and personalized care and attention given by the staff andfaculty and creating a wonderful sensation of being “one big family”.

Jessica Santos Valedictorian, 2006

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IT IS OUR PRIORITY TO RECOGNIZE THE SKILLS AND CAPABILITIES OF EACH STUDENT


“I completed my tourism studies at CETA University College of Tourism, awell-established centre with a very good teaching faculty. Of all thecourses I followed, I especially remember those which have helped medirectly in my job as Account Manager at Gallileo Spain, one of the mostextensive global distribution systems in tourism.”

Bernat Armadàs GallegoAccount ManagerGallileo Spain

A Second Degree Qualification. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .The Validation of Tourism Degree Studies in Order to Obtain a Degree in BusinessStudies

Updated and Flexible Study Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .The Tourism and Hotel Management Degree, a 3-year degree with 180 credits, allows students to have

an updated formative curriculum vitae as well as the possibility of specializing and being able to choose

those subjects that better adapt to their professional profile.

These compulsory subjects are included in five

training areas:

•Tourism

•Humanities

•Foreign languages (English, French and German)

•Entrepreneurial management

•Computer skills

From the 2nd year, CETA students can specialize in:

• Hotel Management: accommodation and

restaurant/food-industry companies.

• Tourist Information Officers and Guides:

tourism communication

• Travel Agencies: tourism intermediaries

In compliance with existing Spanish university

legislation, those students completing subjects

of the tourism or business management

programs are eligible for the validation of those

subjects which have similar syllabus and content.

With this in mind, our students have the

possibility of obtaining the Business Sciences

Degree with a minimum additional year of study

necessary to complete the Spanish BSc Degree

requirements.

The opportunity to achieve this additional degree

gives CETA tourism graduates an even greater

competitive edge upon completion of their

studies complementing their academic

accomplishments with a wider base of knowledge

in business and entrepreneurship.

And they can choose from more than 30 optional or free-choice subjects

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“When I finished my studies at CETA, I went to London to improve myEnglish and I ended up staying for fours years. I started working in a verysmall hotel beside the British Museum but moved on to work for thebiggest hotel in London belonging to the Forte Hotels Chain. Theexperience was wonderful both personally and professionally! I was HeadReceptionist, Duty Manager, Sales Executive and Personal Assistant tothe General Manager. I am delighted to have studied this profession andmost definitely for having chosen CETA, among whose members I havemany friends. I love my work and I am fascinated by this sector!”

Ana Blasco Personal Assistant to the President, Derby Hotels Collection

Languages, a Necessary Strength. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .In recognition of the importance of speaking other languages for tourism professionals, at CETA we

strive to help our students acquire advanced language skills and knowledge in English, French and

German. Our students are given 400 hours of free additional language input to thoroughly develop their

language skills, as well as the opportunity to complete their studies with additional language and

culture courses in Italian, Russian, Japanese and Chinese.

At CETA we highly encourage our students to develop their international experience and awareness by

participating in many cultural and academic programs offered through the ERASMUS Exchange Program

and our many private agreements with other university institutions abroad. Our students participate in

exchanges with Holland, Germany, France and Finland, to name a few.

This exceptional and intensive language training allows our students to successfully take advantage of

training periods and internships abroad and, at the same time, motivates many tourism companies

abroad to come to us directly to meet their training and employment requirements.

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WE DEVELOP THE KNOWLEDGE AND SKILLS OF OUR STUDENTS TO THE MAXIMUM


“I was working as a tour guide in Egypt when I decided to continue myeducation and widen my personal and professional experience studying inBarcelona, the capital of tourism in Spain. CETA was exactly what I waslooking for to reach my goals, not only because of my academicachievement but also for the new career opportunities it opened up for me.”

Moustafa FathyTour LeaderAegyptus Tours, Egypt

Master and Postgraduate Programs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CETA Masters are management programs focused on developing managerial skills and enabling

participants to hold positions of responsibility in tourism organizations and companies.

CETA Masters are management programs focused

on developing managerial skills and enabling

participants to hold positions of responsibility in

tourism organizations and companies.

Managing tourism enterprises and organizations

is a multidimensional task. The key factor in

executive training is the so-called “learning to

learn”. Planning and decision-making, both

fundamental aspects of day-to-day working

activities, are seen as continuous challenge at the

executive level in the tourism and leisure sectors.

The accelerated process of change, globalisation

and growing competition are the main features

which characterise today’s economic and social

behaviour. In this context, executives need to

develop their managerial training as well as

update their knowledge and skills constantly in

order to successfully face the professional and

personal challenges which may arise in their day-

to-day work situations.

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Program Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CETA Master Programs are Designed to Achieve the Following Objectives:

•To increase and develop previous knowledge and experience.

• To train leaders capable of contributing to the development and transformation of the tourism sector.

• To develop strategic thinking, innovation and entrepreneurial skills.

• To encourage motivation, imagination and creativity as key elements in daily work attitude.

• To promote global business knowledge and experience.

• To fulfil the needs of today’s tourism organisations and companies.

• To promote continuous learning and personal and professional development in an ever-changingatmosphere.

• To train the future leaders of tourism with clear values and respect for the world’s cultural andnatural heritage.

“Though my vocation for the world of tourism has always existed, I gotinvolved professionally in this sector after 11 years working in a bank. Idecided to study at CETA for two reasons: first, for the evening timetablethat allowed me to combine work and study and secondly, for the positiveimpression of the centre, its excellent faculty and care given to students.The Job Placement Service at CETA found me my first professional job in thesector and since then I have held several positions related to Guiding andInformation Services. At present, I am responsible for a group of guides,group bookings and itineraries for institutions and public organizations.”

Maite SorianoManager Guides and Group BookingsViajes Zoetrope

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WE PREPARE PROFESSIONALS WITH TECHNICAL KNOW-HOW AND LEADERSHIP SKILLS TO DEAL WITH PEOPLE


“I completed my Tourism Degree at CETA University College of Tourismwhere I was given my first experience in the world of hotel managementthanks to the different available training programs. Now, as head ofstrategic sales management for Grupo Majestic, I fondly remember thatperiod of my life and recognize its contribution to my professional career.I also want to highlight the excellent close attention given to studentswhich is so characteristic of an education in CETA.”

Esther Amatriain SanzDirector Revenue Management Grupo Majestic

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Program Contents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CETA Masters are management programs focused on developing managerial skills and enabling

participants to hold positions of responsibility in tourism organizations and companies.

In today’s highly competitive world, Masters and

specialization courses have become a key

element in the education of tourism professionals.

In fact, for any professional sector, the completion of

an undergraduate degree only provides initial

preparation and training. Those professionals

wishing to advance their careers must seriously

consider continuing their studies with additional

education and training in areas of specialization in

order to optimize and increase their skills and

knowledge. Hence, choosing a postgraduate

program which provides an opportunity to develop

these skills and knowledge is of utmost importance.

Taking all of this into consideration, our

postgraduate programs and studies are designed

to build on the knowledge obtained in

undergraduate studies and to develop the

necessary managerial skills needed in the sector.

Our programs have special focus on the following

areas:

• Strategic Management and Leadership

• Tourism Marketing and Communication

• Creativity and Innovation

• New Technologies Applied to Tourism and

Leisure

• Human Resource Management

• Management Skills Development

• Finance Management

Those students coming from areas other than

Tourism must meet the minimum necessary

requirements and take some credits of

Economics and Sociology of Tourism before being

admitted to our postgraduate programs.


University Degree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CETA is affiliated to the University of Girona (UdG), one of the most prestigious European universities

in tourism studies and research. All of our programs are provided with the support and guarantee of

this prestigious university.

Master participants completing the Program Syllabus will obtain the Master’s Degree from CETA

UNIVERSITY COLLEGE OF TOURISM AFFILIATED TO THE UNIVERSITY OF GIRONA.

• Those students who have completed their university studies in a non-European Union country must

show their degree duly legalised (original seal) either by the Spanish embassy or consulate in their

university’s country or with the Hague Apostille or the Andrés Bello Convention.

Masters Degree issued by the University of Girona

“From my first day at CETA I had the feeling that I had made adecision that would greatly influence my future. There I foundexcellent training with the support of professionals and expertsfrom various areas of the tourism sector and classmates fromdifferent countries and cultures, all sharing the same professionalvocation. All this contributed to my learning and most important itgave me the confidence to develop my career.”

Àlex GarciaSales ExecutiveJapan International Airlines

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WE PROVIDE TRAINING, EDUCATION AND RESEARCH WITH INTERNATIONAL PRESTIGE


“I have always liked to travel and learn about the world,othercountries and cultures and I think that is why I decided tostudy Tourism at CETA. When I was finishing my studies, theTraining and Job Placement Department offered me thepossibility to fulfil one of my dreams: to work abroad. I would like to remark the commitment of the faculty and staff atCETA to their students as well as their excellent national andinternational training and job placement opportunities.”

Clara BusquetsHead of ReceptionRiu Hotels

18

International Projection. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cambridge International Diploma

As a British Council affiliated centre, CETA offers the opportunity to obtain internationally-recognised

professional and academic qualifications.

Obtaining the Cambridge International Diploma in travel and tourism offers CETA students yet another

leading edge within a highly competitive sector where additional qualifications and skills can only serve

to amplify career opportunities upon graduation. Students can take the Cambridge International Diploma

comfortably at CETA and the centre also offers previous preparation and advice.

UNESCO

CETA is a member of the network of UNESCO schools in Spain, created in 1953 with the purpose of

promoting world peace and cooperation. As part of its pedagogical project, CETA believes that the

defence and protection of natural and cultural world heritage is an essential aspect when training future

tourism professionals.

AEPT

The AEPT (Spanish Association of Tourism Professionals) is composed of the most important

professionals of the tourism sector in Spain. In recognition of academic performance throughout their

university studies, those CETA graduates with the best academic records will be awarded a free full year

membership to the AEPT, allowing them to network and initiate their careers in close contact with some

of the tourism sector’s most experienced and prestigious professionals.


“The international prestige of CETA University College of Tourism has givenme a wealth of opportunities both in India and abroad in tourism-relatedbusinesses and consultancies. The international experience I have gainedthrough them has given me greater understanding of a sector that hasbecome one of the most important on a global scale. Today, internationalexperience is a fundamental part of training for anyone looking for a careerin tourism and that is something that CETA works hard to provide.”

Pavan Reddy MotheDirector and Entrepreneur RS India Consulting

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WE FOCUS ON THE IMPORTANCE OF PROTECTING OUR NATURAL AND CULTURAL HERITAGE

CETA, a Research Centre with International Presence

CETA has been a participant in international missions organized by the Chamber of Commerce of Barcelona

and collaborated extensively with local, national and international organizations participating in projects and

initiatives sponsored by institutions such as Turisme de Barcelona, Comisión Iberoamericana, Instituto de

Comercio Exterior and Centro de Operaciones de Comercio de Cataluña.

The International Joint World Cultural Tourism Conference - Korea

CETA University College of Tourism and Hotel Management is the European representative organising

and participating in this leading international conference in Southeast Asia, along with others from

Korea, China, the Philippines, Japan and the USA.


•ABBA HOTELES•AELIA-SERVICIOS TURÍSTICOS•AENA•AGRUPATOURS•AIR EUROPA•AIR FRANCE•ALITALIA•AOPC CONGRESOS•A.CAT. ESTACIONES DE ESQUÍ•ASOCIACIÓN XAUXA•AVASA•BALEARIA•BALMES BUSSINES CENTER•BARCELONA ON LINE•BEST WESTERN HOTELS•BOÍ TAÜLL RESORT•BUS TURÍSTIC•CAMPING MONT-ROIG•CARLSON WAGONLIT TRAVEL•CASINO DE CATALUÑA•CHINA EUROPA TRAVE•CLUB 5 ESTRELLAS•CLUB DE VACACIONES•CLUB MED•CONGRESS VIATGES•CONS. CATALÀ DE PROMOCIÓ•CONSULTUR•DERBY HOTELES•DIPUTACIÓ DE BARCELONA•EDITUR•E-DREAMS•EUROMED•EUROPCAR•FIRA DE BARCELONA•FREIXENET

•FUNDACIÓ PERE TARRÉS•GEBTA•GRIMALDI LOGÍSTICA ESPAÑA•GRUPO AC•GRUPO APSIS•GRUPO BARCELÓ HOTELES•GRUPO BEST WESTERN•GRUPO CATALONIA•GRUPO COMFORTEL•GRUPO ELEMENTS•GRUPO GARGALLO•GRUPO H10 HOTELES•GRUPO HILTON•GRUPO HUSA•GRUPO PACÍFICO•GRUPO PARADÍS•GRUPO SOTERAS•GRUPO TUI•HALCÓN VIAJES•HESPERIA HOTELES•HOLIDAY INN•HOT HOTELES•HOTANSA•HOTEL ARTS•HOTEL REY JUAN CARLOS I•HOTEL RITZ•HOTELES IBIS•HOTELES RIU•HOTELES TRYP•HOTUSA•IMAGE TOURS•IMAX PORT VELL•JULIA TOURS•KANANGA•LASTMINUTE.COM

•LIFANTRAVEL CONGRESOS•MÓN EXPRESS VIATGES•MUNDO SUBMARINO S.A.•NEXTEL •NH HOTELES•NOVOTEL HOTELES•OCCIDENTAL HOTELES•OFICINA DE TURISMO DE VILANOVA•PANAVISIÓN•PARADORES DE TURISMO DE ESPAÑA•PARK GÜELL•PATRONAT TURISME DE GIRONA•PATRONAT TURISME DE SALOU•PATRONAT TURISME DE TARRAGONA•PATRONAT TURISME DEL VENDRELL•PATRONATO TURISMO DE PEÑÍSCOLA•POBLE ESPANYOL•POLITOURS•POPULAR DE VIAJES•PORT AVENTURA•PREMIER TOURS•RACC VIAJES Y TURISMO•RAVERMON VIATGES•REVISTA VIAJES Y TURISMO•SILKEN HOTELES•SPANAIR•STOPPI VIAJES•SWISSAIR•TEMPLE EXPIATORI SAGRADA FAMILIA•TOURIST FORUM•TRANSMEDITERRANIA•TRANSRUTAS•TRAVELPLAN•TRAVINSKI VIAJES•TUNISAIR

•TURISME DE BARCELONA•TURISME DE CATALUNYA•ULTRAMAR EXPRESS•USIT-UNLIMITED•VIAJES ABELUX•VIAJES AMERICAN EXPRESS•VIAJES BARBA•VIAJES BARCELÓ•VIAJES BARCINO•VIAJES CARREFOUR•VIAJES CEMO•VIAJES CUM LAUDE•VIAJES ECUADOR•VIAJES EL CORTE INGLÉS•VIAJES EROSKI•VIAJES EUROJET•VIAJES IBERIA•VIAJES IBERMAR•VIAJES IBERPLAN•VIAJES ILTRIDA•VIAJES KIOTO•VIAJES MAPFRE•VIAJES MARICEL•VIAJES MARSANS•VIAJES MONTARTO•VIAJES MONTESOL•VIAJES MULTIAVENTURA•VIAJES OVER•VIAJES TEJEDOR•VIAJES VISAMAR•VIAJES ZEPPELIN•VIAJES ZOETROPE•XL VIATGES A MIDA•ZAFIRO TOURSAnd over 400 companies more

Collaborating Organizations and Companies

Personalized Training and Internships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Department of Professional Training

The Training and Job Placement Department at CETA works continuously on helping students take

advantage of existing offers in the sector by maintaining an up-to-date database of companies and their

job offers and facilitating agreements and work contracts for our students. This department gives advice

and very personalized orientation to both students and graduates while, at the same time, responding to

the professional needs of more than 650 tourism and leisure companies and hotels collaborating with us.

“As a student in the third graduating class of CETA University College ofTourism, I am proud to have studied and prepared there. While tourismstudies generally focused on travel agencies and hospitality, at CETA, Ifound a group of professors who knew how to put me on the right trackin order to follow my interest in the world of guiding, providing me notonly with theoretical preparation but also with my first practicalexperiences with companies in that area as well. “

Joan Bassa Freelance Tour Guide and Tourism Professor

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“I had many unforgettable moments at CETA and I liked the relationshipprofessors had with students. I was able to discover how the labour marketworked while combining exciting and dynamic work activities with mystudies. CETA established the bases of my future career in tourism.”

Òscar ViñasSupervisorL’Aquarium, Barcelona

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International Training and Job Placement Opportunities

CETA provides the students who want to complete their education with language perfection and

international tourism experience with several training and work opportunities in a number of important

tourism destinations around the world. Students can take advantage of these international opportunities

as of their first year of study in the Tourism Degree or while completing a postgraduate or Master

program. CETA collaborates with a number of Spanish and international hotel chains which offer our

students the opportunity to train abroad with 6-18 month contracts in faraway, exotic and interesting

places like Tanzania, Egypt, Malta, the Caribbean and the USA; or, closer to home in Europe in countries

like Italy, Ireland, France, Greece and Germany.

“Before initiating my studies in tourism, I contacted CETA looking for aprogramme that focussed on air transport because there was always onething that I had clear about my profession: I wanted to work in closecontact with airplanes. They have always fascinated me! During my finalyear of studies in 2002, I was placed for training with the Dutch airlineKLM and have been there ever since. I feel very fortunate to have studiedwhere I wanted, what I wanted and to be working at a job I love today!”

Eva Pomés Fuchs Ground AttendantKLM Airlines

WE EMPHASIZE A POSITIVE ATTITUDE AND MANNER TO ENSURE PERSONAL AND PROFESSIONAL SUCCESS


“I had my first experience in the labour market during my studies atCETA where I was given the chance to do training periods in varioushotels and tourism companies. It was then that I discovered theprofessional path I wanted to follow. At CETA I acquired the knowledgenecessary for day to day operations of hotels and other tourismbusinesses and I met people, students and faculty who are stillimportant in my career.”Luis Soldevilla Head of Travel Agency Sales Solmeliá

Job Placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Job Placement for CETA Students and Alumni

All CETA students and alumni can take advantage of the services of our Training and Job Placement

Department at any time during their academic studies or professional career simply by contacting us to

request a personalized counselling session on current and available opportunities. The continuous efforts

of this department working with more than 500 companies in Spain and around the world have enabled

us to maintain a placement offer greater than the number of students in our centre at any given time.

International Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .International Student Exchanges CETA is one of the first university colleges of tourism in Spain to participate in ERASMUS-SOCRATES

Programs both exchanging students and developing joint research projects. Our students currently have the

possibility to follow an exchange program during a semester in various European universities.

International Agreements and CollaborationCETA University College of Tourism has an established international presence consolidated by its

growing number of partnerships, agreements and Memorandums of Understanding with several

prestigious colleges and universities around the world:

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• Berufsfachschule für Wirstschaft und Technik

(TÜV) – Germany

• Lincoln University – England

• De Rooi Pannen – Holland

• Capilano College, Faculty of Tourism Studies –

Canada

• National Institute of Tourism and Hospitality

Management NITHM – India

• National Academy of Tourism and Hospitality

Management – Nepal

• Potigüar University – Brasil

• Haute Écòle Lucia de Brouckère – Belgium

• University of Rovaniemi – Finland

• Universidad de San Ignacio de Loyola-USIL –

Peru


Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .At CETA, through our experience and close contact with the sector, we know that an important aspect

of preparing our students for the world of tourism is giving them the opportunity to visit, see and meet

firsthand the companies, product suppliers and professionals operating in the sector. Thus, we organize

and encourage off campus visits and activities for our students that include local hotels and companies

as well as the main industry trade fairs such as Fitur, Hostelco, SITC or the World Travel Market where

our students have a concise insight into the industry's latest advances and novelties as a complement

to their theoretical education. Each year we organize more than 45 such activities and visits for our

students.

Along with professional visits, CETA organizes a number of cultural visits which aim to provide our

students with cultural and linguistic opportunities to meet new places, have fun and practice

languages. Each year several students participate in visits to France, the Netherlands and Germany

where they also see how the tourism industry operates and is organized in these countries and gain

firsthand knowledge about tourism destinations through the experience of being tourists themselves.

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“CETA University College of Tourism has been an important contributor tomy personal and professional training. The experienced staff organizedseveral interesting educational activities in which I took part and I fondlyremember the enriching exchanges with other foreign universities. Today Iam a professional tour guide and have been able to turn my passion intomy way of life, leading tour groups all over the world.”

Sergi GraellsFreelance Tour Guide

COURTESY, QUALITY AND EXCELLENCE ARE THE FUNDAMENTAL FEATURES OF EVERYTHING WE DO


“Almost two years after finishing my studies, I can say thatchoosing CETA was a good decision. During my studies Ireceived personalized attention and a lot of support to carryout my singular projects. My training placements in Austriaand Tanzania were extremely significant as I gainedexperience and they increased my chances of getting a job.However, the experience I had as an ERASMUS student inRovaniemi, Finland, truly changed my life. I am still living inthis country and I am working for the third season as a tourmanager in a local company thanks to the quality of mydegree.”

Priscilla FernándezTour Manager Scanditours-Lapland

Facilities and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .The new building facilities of CETA University College of Tourism are conveniently located in the centre

of Barcelona in a bustling business area of the city, near the city’s trade show grounds and near one

of Barcelona’s most famous parks and monuments: the Joan Miró Park with its famous statue of

“Woman and Bird”.

Our brand new beautiful building meets the expectations of anyone looking for evidence of Barcelona’s

reputation for design. With more than 5.000 m2, our elegant facilities offer state-of-the-art technology

available to all students including wireless internet connection, satellite TV, multimedia equipment set

among modern and extremely comfortable learning environments, cafeteria and study areas where

students can work together on important projects and assignments. It is our aim at CETA to give the

best of care and attention while providing our students with beautiful surroundings where they still feel

at home while meeting and working with fellow students.

Library, Documentation and Resource Centre

The school has an important collection of texts, articles and documents related to economics,

business, culture and other important aspects of tourism. Since its beginning in 1972, CETA has

continuously worked on increasing and improving its library facilities. We go to great lengths to keep

abreast of publications and research developments in tourism and business management and make

them permanently available to both students and staff.

Courses and Seminars

During the year CETA organizes and coordinates several professional courses and seminars of great

interest and relevance for professionals and executives working in the sector. We also offer customized

in-company training and recycling courses for professionals and companies needing to keep informed

and aware of the latest changes and trends affecting the sector.

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Communication Technology

With the most modern and state-of-the-art facilities, our students have use of the latest communication

technology necessary to make the most of their studies and time at CETA and keep up-to-date with the

latest advances in technology. With more than 120 computers and three computer rooms, internet

access, email and intranet are always available to our students. And for those who have portable

computers, the whole building has DSL wireless connection with access to internet only the touch of a

keyboard away. Our students learn the most relevant computer programs for tourism as well as a number

of other programs and applications, and innovative multimedia and communication systems.

Aula Magna

With a maximum seating capacity of 150 people, our AULA MAGNA, equipped with the latest

technological and audiovisual equipment, is where we host our seminars, conferences and other

special activities offered to our student body and network of professionals.

Cafeteria and Study Area

This is the perfect place for students and faculty to meet, work and discuss amidst a most relaxing and

informal atmosphere where they have internet connection to access information. Students and their

classmates can gather here to work in groups or simply have a coffee or drink together and enjoy the views

of busy Barcelona streets or the beautiful Joan Miró park and sculptures. And for those with more of an

appetite, delicious food, meals and snacks are available and served by friendly staff.

“I have been working in the tourism sector for seven years and since Istarted my career in the world of hotel accommodation, I have heldseveral positions and responsibilities, now as the head of eventorganization in Accura Sport & Wellness Center in Gava Mar. Without adoubt the training I received at CETA University College of Tourism,where I specialized in Hotel Management, greatly helped me todevelop and move forward, both personally and professionally, in avery attractive and interesting sector.”

Fran Rafales Graells Head of Event OrganizationAccura Sport & Wellness Center

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97 % OF CETA GRADUATES ARE CURRENTLY EMPLOYED


“Thanks to the training I received and the attitude towards work thatI learned at CETA, along with my own hard work and effort, I haveheld several positions in different tourism companies, including thatas Hotel Director in an important international hotel chain. Now, asowner and director of my own restaurant business, I can only lookback on my experience at CETA with gratitude.”

Alfred Bosch Owner/Operator L’Oliva Restaurant Ex-director Hotel Riu Canela

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Student Housing ServiceFor those students needing to findaccommodation in Barcelona, CETA offers a housefinding service to guide them and make the taskof finding adequate and economicalaccommodation easier. We know that for studentscoming from other cities or countries livingconditions are an important part of their personaland professional experience.

Financing In our attempts to facilitate admission to ourprograms and assist with tuition fee payment,CETA has established convenient financingoptions which make the financial burden ofuniversity studies easier for our students and theirfamilies. Our existing agreement with “La Caixa”Savings Bank also allows our students to beeligible for study loans with special interest rates.

Graduation ActEach year, CETA hosts its annual Graduation Actconsisting of the bringing together of graduates,alumni, and important personalities from thetourism sector and business world in a traditionaland formal ceremony to deliver degrees and specialawards of academic achievement to our graduates.

Student Scholarships Our Scholarship Department informs and advisesstudents on the different types of scholarshipsavailable to them. Different scholarships andstudy grants are available from state and publicinstitutions, private and local institutions for bothgraduate and postgraduate studies and forSpanish and international students. CETAUniversity College also has its own scholarshipsavailable and awarded to deserving students.

Secretarial Services All students and alumni are kept informed and up-to-date regarding academic issues and matters.Our secretarial department is available to giverelevant information regarding our centre’sactivities and programs as well as to provide anyother administrative services which may berequired such as issuance of official documentsand certificates.

The CETA CommunityThe creation of think tanks and hosting of forumsand round table discussions are on-goingactivities which the faculty of CETA continuallyencourage, organize and participate in. By meansof joining and participating in the CETACommunity, academics, citizens, professionalsand other members of the community are able toexchange their opinions and ideas on relevantissues and events and happenings regarding thetourism sector.

CETA NewsWith the objective of maintaining our communityof students, academics and professionalsinformed and up-to-date on the latest news andevents in tourism on a local, national andinternational level, CETA has created CETA NEWS,a monthly digital magazine. Students can accessCETA NEWS through our webpage:www.ceta.edu.es or subscribe to the magazineand receive it via email.


“It was very gratifying to start a job where I realized that directors andcolleagues, upon learning the school I came from, recognized andexpressed their trust in me and my studies. The truth is manyprofessionals in the sector studied at CETA, because we wanted anenriching academic experience derived from an international environmentwith classmates from other countries and expert professors in directcontact with the world of tourism business.”

Carlos Sigüenza EsteveHead of Sales Management and ReceptionHotel Sol Vielha, Solmeliá Hotels

“I have very warm memories of my days at CETA. The closerelationship with professors almost made it feel like I wasn’t studying.I learned a lot of the theory that has served me well in carrying out myjob. Working in tourism and specifically in the hospitality business is avery enriching personal experience that allows you to meet peoplefrom different corners of the world. As a qualified and dedicatedcentre for tourism studies and with special emphasis on foreignlanguages and cultures, CETA helped prepare me for this.”

Nuria Segoviano Front Desk Reception Hotel Zenit Barcelona

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C M Y CM MY CY CMY K

University College of Tourism and Hotel Management

c/ .A ragó , 55 • 08015 Ba r ce l ona - Spa i n

Te l . (+34) 93 227 80 90 • Fax (+34) 93 319 44 36 • e -mai l : ce ta@ceta .edu.es

www.ce ta .edu .es

CETA, for a global vision of tourism

ceta

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